2017 - Digital Doughnut

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How To Be As Popular As An Australian Retail Brand on SocialBrands can have different goals on social media. You might be after brand-awareness, engagement, community building or even that elusive goal of ROI. On the other side of the coin, a social media user accesses these...

                Darsana Vijay
                17 November 2017
            
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Infographic: Social Media Trends that Will Shape 2018Explore 9 key social media trends set to impact on us next year - from the growth of social video and the expansion of live streaming, through to an increased investment in influencers and the importance of mobile...

                Chloe YANG
                17 November 2017
            
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3 Tips For Creating Ingenious Content Marketing This ChristmasThe holidays are coming (try not to sing that in the coca-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier than an obvious sales pitch for Christmas, or...

                Claire Wilson
                16 November 2017
            
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10 Ecommerce Trends We're Predicting For 2018As the end of the year creeps ever closer, it means only one thing: Christmas. OK, two things: Christmas and people predicting what trends are set to dominate the next calendar year. 

                Victoria Greene
                16 November 2017
            
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Automated Marketing Workflows For Small BusinessesLet marketing automation work for your business and help save time on social and email communications so you can invest more time in the day to day running of your business.

                Huw Neale
                16 November 2017
            
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How to Leverage In-Store Data on Facebook to Beat Amazon this Black FridayBritons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 percent on 2015, according to VoucherCodes.co.uk and the Centre for Retail...

                Declan Kennedy
                15 November 2017
            
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What to look for in a Chief Data OfficerThe rapid rise of digital technology and data science have reshaped every facet of society – how we shop, communicate and play. It has also had a profound impact on how we work and how organisations are structured...

                Chris Underwood
                15 November 2017
            
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3 Social Media Trends to Follow in 2018Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

                John Siebert
                15 November 2017
            
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SEO is Hard, Here's how to Make it a Bit EasierApart from having a wide knowledge of the overall digital marketing industry, as an SEO specialist, you also need to dedicate yourself to learning new stuff constantly and keeping pace with one of the fastest moving...

                Nate Vickery
                15 November 2017
            
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All you need to know about influencer marketing! Tips, tricks & good practices.Nowadays, there are tons of ways to promote your business. If you’re aware of this, we’re afraid you’re not the only one — your competitors are likely exploring these different promotional avenues as well. They might...

                Jan Zajac
                14 November 2017
            
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Why PR pros dabble in SEO...and everything elseMore and more often SEO terminology is used in explaining modern comms goals. Link building, domain authority, google ranking, keyword research, content SEO optimization, etc. A lot of it can be attributed to Gini...

                Matija Martek
                14 November 2017
            
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Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated BasisIt doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right...

                Lucy Benton
                14 November 2017
            
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How Predictive Marketing Analytics Empowers Financial LeadersPhil Crothers, Chief Marketing Officer, BrightTarget discusses the role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it, 73% of finance leaders say they’ve been...

                Phil Crother
                14 November 2017
            
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Software Defined Networking vs. Network Function Virtualization—Differences and Benefits As the demand for scalability increases and reduction in costs grows, companies are increasingly looking for agility from their network systems. This is the juncture where Software defined network (SDN) and Network...

                Digital Doughnut Contributor
                13 November 2017
            
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Another GDPR Blog....this time from the actual powers that be!Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most? 

                Brad Chuck
                13 November 2017
            
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New Facebook Features To Provide Better Ad TargetingFacebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The...

                Richard Fallah
                13 November 2017
            
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Infographic - Right Ways to Use Video on Social MediaThe video content rules the social media, and for that reason, Social Video Marketing is rapidly becoming the most efficient way of promoting your brand and its services. Gaining recognition on the market can be hard...

                Chloe YANG
                13 November 2017
            
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Customer Photos: 14 Brands Winning Instagram With User-Generated ContentCould the key to social media success be a simple as showing off customer photos?

Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.”

It’s crystal...

                Luisana Cartay
                10 November 2017
            
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5 Tips Every Blogger Must Follow When Writing Guest BlogsBlogging is a great way to reach out to a large audience and convey your message. However, blogging at a personal level has its own limits. This is the reason why guest blogging became popular as it allows a blogger...

                Vartika Kashyap
                10 November 2017
            
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5 Tips for Creating Engaging Global ContentThe concept of globalising a brand isn’t particularly new, but it’s still greatly relevant to marketeers in almost every sector. When you decide to take your brand global, you must do so in a way that reaches all your...

                Aoife Mc Ilraith
                10 November 2017
            
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Remove Friction from Your Customer ExperienceI love to ski. Maybe it is the feeling of freedom, the speed, or the cold. Or maybe it is the ability to mimic the feeling of flying—even getting some “air” at times. What I don’t love is when the snow is thick and...

                Kathryn Zwack
                10 November 2017
            
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There's still time to make the most of Black Friday! There’s still time for retailers to get their website, social media accounts and paid search campaigns in order for Black Friday – but the clock’s ticking!

The Cyber Weekend, running from Black Friday to Cyber...

                Mellissa Flowerdew-Clarke
                9 November 2017
            
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3 Key Metrics for Determining the Effectiveness of Your SEO CampaignsIf you run a business, any type of business, it’s imperative that you acknowledge the Internet’s role in your journey to success. It’s advisable to do your best and ensure that your brand is known online. You need to...

                Nate Vickery
                9 November 2017
            
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Targeting Shoppers As They ShopThere are many different tools and techniques available for brands to promote themselves in-store. Collectively these are known as shopper marketing. But why does shopper marketing campaigns often deliver a poor...

                Nick Pugh
                9 November 2017
            
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How to Setup 'Google My Business'Google My Business is a tool designed by the search engine giant that helps to manage your Search information and Map location, all from one screen. By updating your information you can ensure you come up in search...

                Zack Halliwell
                8 November 2017
            
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