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How Netflix and The Defenders Are Taking Personalisation to the Next Level
Ben Hollom
By Ben Hollom 25 September 2017

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes square and probably contributing to the nation’s rising obesity problem since 1997 – the mighty Netflix.

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Technology for Marketing - 27-28 September, Olympia London
27 September 2017

Technology for Marketing - 27-28 September, Olympia London

TFM is the UK’s only event dedicated to technology for marketing. With 7,800+ visitors of which 75% Senior Marketers, 5000+ companies and 189 average leads gained, TFM is the preferred marketing event in the UK for both visitors and exhibitors.

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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

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Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

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Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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Latest reports

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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
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Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
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The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
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The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Teodora Miscov
Teodora Miscov 25 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize every dollar.

Stacey Danheiser
Stacey Danheiser 25 September 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube has become the second largest website on the Internet and the second largest search engine currently available.

Chloe YANG
Chloe YANG 25 September 2017
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Why B2B Marketers Need To Implement Marketing Automation?

Why B2B Marketers Need To Implement Marketing Automation?

Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions.

Ileana Cruz
Ileana Cruz 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes square and probably contributing to the nation’s rising obesity problem since 1997 – the mighty Netflix.

Ben Hollom
Ben Hollom 25 September 2017
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SWT Smartcard needs to live and breathe “A Better Experience”

SWT Smartcard needs to live and breathe “A Better Experience”

The experience that South West Trains offer their customers proves itself to be lackluster in the face of today's competition. How could they improve their strategy?

Teodora Miscov
Teodora Miscov 22 September 2017
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What research do I need for a new website project?

What research do I need for a new website project?

When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see? This is unfortunately one of the most fundamental mistakes that you can make. Fall into the trap of creating a website based on assumptions and opinions, and your website will not deliver you the best results. To create a truly effective, customer-centric digital experience you need to take a step back.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 September 2017
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Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived.

Luisana Cartay
Luisana Cartay 22 September 2017
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Blockchain: Its history and future

Blockchain: Its history and future

Blockchain, mostly known as the backbone technology behind Bitcoin, is one of the hottest and most intriguing technologies currently in the market. It was discovered to provide legitimacy to the founder of Bitcoins after the financial cataclysm of 2008.

Hemang Rindani
Hemang Rindani 22 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or repetitive tasks in their day-to-day work.

Richard Fallah
Richard Fallah 21 September 2017
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Upcoming events

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B2B Lead Generation Best Practices - London
26 September 2017

B2B Lead Generation Best Practices - London

Not getting the leads you want? Want to double your sales pipeline in 30 days? CommuniGator can help you reach your goals! As a result of attending our Lead Generation seminars, over 90% of previous attendees have committed to changing their lead generation strategy and many have gone on to work with us further.

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Webinar: 7 Secrets to Avoid a Boring Webinar
26 September 2017

Webinar: 7 Secrets to Avoid a Boring Webinar

Are you giving the same old tired webinars, in the same way, over and over again? Don’t you think it’s time to try something different?

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Webinar: Key Strategies to Convert More Customers on Your Website
26 September 2017

Webinar: Key Strategies to Convert More Customers on Your Website

According to Gartner, web content management systems are now a “mission-critical” part of effective digital experiences. Discover how WCM can improve each step of your customer journey.

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Hootsuite Social Breakfast - The Power of Human Connection
27 September 2017

Hootsuite Social Breakfast - The Power of Human Connection

Join us for this exclusive half-day event and hear how experts from Barclays, The British Museum, Allianz Global Investors, and more are using social to better connect with their customers and ultimately drive measurable business results.

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Technology for Marketing - 27-28 September, Olympia London
27 September 2017

Technology for Marketing - 27-28 September, Olympia London

TFM is the UK’s only event dedicated to technology for marketing. With 7,800+ visitors of which 75% Senior Marketers, 5000+ companies and 189 average leads gained, TFM is the preferred marketing event in the UK for both visitors and exhibitors.

Read more

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The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

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