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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!
Nick Pike
By Nick Pike 24 July 2017

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a culture shift as well as a shift in technology.

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Webinar: How Leading Companies Drive Pipeline with Webinars
26 July 2017

Webinar: How Leading Companies Drive Pipeline with Webinars

Are you feeling the pressure to constantly double the marketing-generated leads you deliver for your business? If so, you’re in good company. Today’s marketers are being pushed harder than ever, to not only deliver leads, but also to track and report the results. Webinars are a great way to identify potential prospects, and deliver great leads that drive your pipeline.

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Marketing Cloud Vendor Selection Pack

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

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Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

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Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
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How to avoid spam filters

How to avoid spam filters

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Communigator
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Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
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Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

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Communigator
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Latest articles

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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a culture shift as well as a shift in technology.

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use most often can give you insights into how to deepen their engagement. Customer engagement analytics can reduce costs by reducing churn and building advocacy for your product.

Karri Bishop
Karri Bishop 24 July 2017
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6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

The world is becoming more and more digital. The way we communicate has changed over the years. From the old cell phones, we can now use apps like Messenger, Skype, and Hangouts to communicate with our loved ones. This change has also impacted the way we do business. Remember that day when you're still using flyers, brochures, and catalogs to sell your products? Now, we already have SEO techniques that we can use in making our products and services sell.

Paul Cowell
Paul Cowell 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Children aren’t the only ones with changing attitudes to money

Children aren’t the only ones with changing attitudes to money

It’s tempting to think children will pick up everything they need to know about financial matters, just as and when they need to. However, demographics are changing and tomorrow’s consumers will be different from those of today. Any lessons they pick up now, as children, may be not be relevant when it’s time to cash them in as financially independent adults with important decisions to make.

Richard Jenkings
Richard Jenkings 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove that it's driving intelligence is as good as, or better than, the average human driver is something that is of magnitudes harder. The advancement of Machine Learning has enabled this market to make that giant leap.

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new way of doing things, thereby challenging the status quo and changing the way we interact with brands within our day to day lives.

Will Bridges
Will Bridges 21 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

Companies often focus on metrics that only measure final numbers and figures for costs and profits. However, for industries like marketing where the contribution to total outcomes and revenue may not be clear from looking at final numbers and figures only, these are not sufficient measures of performance. The focus is placed on costs instead of outcomes and revenue contribution, which means the impact of revenue on profitability is often lost.

Ray Coppinger
Ray Coppinger 19 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. 

Ronald van Loon
Ronald van Loon 19 July 2017
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Webinar: Unraveling the New Demand Unit Waterfall
25 July 2017

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

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dotlive: Beat your content marketer’s block - London
26 July 2017

dotlive: Beat your content marketer’s block - London

Struggling to come up with fresh ideas for content? Don't worry, we'll be giving you ten practical tips on how you can generate ideas for customer-led content and move away from offer-based emails.

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Webinar: How Leading Companies Drive Pipeline with Webinars
26 July 2017

Webinar: How Leading Companies Drive Pipeline with Webinars

Are you feeling the pressure to constantly double the marketing-generated leads you deliver for your business? If so, you’re in good company. Today’s marketers are being pushed harder than ever, to not only deliver leads, but also to track and report the results. Webinars are a great way to identify potential prospects, and deliver great leads that drive your pipeline.

Read more
Webinar: A peek into the search box
9 August 2017

Webinar: A peek into the search box

Search is the key source of discovery channel for the shoppers. Shoppers expect relevant results with a blink of an eye from search inside the store and those who search are 3 times more likely to buy. Going back to shoppers with a personalized search specific email then closes the loop in shopping experience.

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Webinar: GDPR - Latest Update & Live Q&A
10 August 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

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