Latest resources

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more

Latest knowledge

See all
AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
Read more
The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
Read more
The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
Read more
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more
Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
Read more

Latest articles

See all
Post GDPR

Post GDPR

The General Data Protection Regulation (GDPR) can be broad and far-reaching but looking at it from a digital marketing perspective – what are the new rules of storing personal data? And more importantly, how is it...

Sarah Taylor
Sarah Taylor 18 July 2018
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
Read more
How to smash your targets on Amazon by cracking the A9 algorithm!

How to smash your targets on Amazon by cracking the A9 algorithm!

What exactly is Amazon’s A9 algorithm? In a nutshell, it is the name of Amazon’s search engine algorithm. It is the strategy that lies behind Amazon’s search box, which decides what product recommendations to show the...

Matt Anderson
Matt Anderson 18 July 2018
Read more
Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
Read more
5 things that can influence affiliate marketing

5 things that can influence affiliate marketing

Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the services and products on the basis of their performance.

Maria Jones
Maria Jones 17 July 2018
Read more
How Brands Can Benefit from Creating Ephemeral Content

How Brands Can Benefit from Creating Ephemeral Content

Read about how brands use ephemeral content in their marketing strategies to attract and retain new customers, and entertain old ones.

Larry Reed
Larry Reed 17 July 2018
Read more
Digital: how CMOs can master the new marketing era

Digital: how CMOs can master the new marketing era

Setting up your marketing team for success is tough in today’s digital era. While the proliferation of channels and devices provides more opportunities to engage consumers on a personal level, it also brings new...

Vanessa Tadier
Vanessa Tadier 16 July 2018
Read more
Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
Read more
Is marketing rapidly approaching a post-technology world?

Is marketing rapidly approaching a post-technology world?

For the last 6 years, we’ve watched Scott Brinker update that MarTech landscape diagram each year. It started with 150 technologies in 2011 and now in 2018 it’s just shy of 7000. The 2018 edition adds up to more...

Kieron McCann
Kieron McCann 16 July 2018
Read more

Upcoming events

See all
How Webinars Can Help You Succeed in a GDPR World - Asia Pacific
25 July 2018

How Webinars Can Help You Succeed in a GDPR World - Asia Pacific

It’s time to take the fear out of GDPR and learn how webinars can help drive marketing success.

Read more
ON24 Webinar World Singapore 2018
31 July 2018

ON24 Webinar World Singapore 2018

Whether you are new to webinars or an old pro, ON24 Webinar World will be an immersive deep dive into the world of webinar marketing. From driving registration and lead generation strategies to building on-demand programs, you’ll learn the skills to become true webinar experts.

Read more
The truth about social media marketing
10 August 2018

The truth about social media marketing

"Social media is the marmite of all B2B marketing channels. You’re either a firm believer or you prefer the old-fashioned methods of cold calling and email. The fact of the matter is, no longer can we ignore the growing face of social media in the 21st century. It has been documented that LinkedIn, the B2B preferred social channel of choice, now has over 450 million registered users. It’s easy to see how, when used effectively, there is much to be gained from employing a well-structured social strategy in the modern age. With all this in mind, what really is the truth when it comes to social media?"

Read more
How to Build Webinars Across the Buying Cycle
22 August 2018

How to Build Webinars Across the Buying Cycle

In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards a sale. The key to taking back control, is engagement and webinars are the ultimate engagement tool to help turn prospects into customers.

Read more
What
22 August 2018

What's holding retail ecommerce teams back?

Ecommerce teams, you’ve got it tough. Higher targets. Fewer resources. A deluge of data. You’re expected to maximise on-site conversions and ensure a seamless user experience using nothing but your wits, experience and a few software tools. The good news? Help is at hand.

Read more

Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more