The digital dozen – Ally Stuart, Managing Director, EMEA, Sharethrough

By Ally Stuart 17 April 2018

The digital dozen – Ally Stuart, Managing Director, EMEA, Sharethrough

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Ally Stuart, Managing Director, EMEA, Sharethrough - native advertising company - about his career path and ask the question on everyone’s lips... what's your favourite doughnut?

Virtual Summit: Optimising the Customer Journey To Increase Sales

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The State of Engagement

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How time-based email marketing can significantly improve customer engagementIt is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. However, this permission will not be easily granted either, as brands will have to provide “legitimate reasons” for requiring consumer data. 

                Sarah Taylor
                19 April 2018
            
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These Five Things Will Help Your Web Dev ProjectThere are things that determine the success of a web development project. And letting them slip through the cracks results in fewer customers and lost revenue.

                Yana Yelina
                19 April 2018
            
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5 Ways to Improve Push Notification Performance in 2018 (Part 2)Studies have revealed that users who use the app more frequently tend to stick around longer. Also, customers who linger-around your app longer tend to buy more from you. Push notifications have recently emerged as a great channel to increase app users and drive revenue. In this post we look at some of the technological advancements in push notifications, and how they (notifications) are driving growth and revenue for brands.

                Suraj Dubey
                19 April 2018
            
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Dealing with Disruption: a five-point checklist for successThe last couple of years have been marked by uncertainty. From Brexit to global politics, new technologies to regulation and governance, there has been a general feeling of caution from businesses surrounded by disruption from all sides.

                Dan Telling
                19 April 2018
            
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Omni-channel Vs Multichannel: Which Serves Your Customers Best?What precisely do individuals mean when they discuss Omni-channel versus Multichannel? In spite of the fact that they may sound relative, the approach of working is totally different. An Omni-channel term is not a new one but still not known properly to company possessor and call center owners!

                Abdul Rehman
                18 April 2018
            
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The death of re-marketing and its repercussions on e-commerceGoogle has been taking steps to end re-marketing. A bold move, perhaps, and a worrying one for advertisers. Google has recently introduced an addition to their ad-blocking capability that allows consumers to block all your re-marketing ads.  Nor has the organisation stopped there: Google is still developing their ad blockers as you read this.

                Niamh Reed
                18 April 2018
            
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Marketing Automation vs. CRM - Which One is Best for Your Business?If you are reading this, it is perhaps because you are stuck in a dilemma shared by many marketing strategists, whether to trust CRM or marketing automation? You might have heard they are both essential for customer-centric business culture, but it is still not clear, which one will be the most beneficial for your business. 

                Matthew Walker Jones
                18 April 2018
            
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Digital Marketing. Where to start?With 3 billion people on-line, your business needs to be there too. But where to start? It's easy to get lost in the huge number of things that you could do, so start with what every good business needs: a strategy. This should basically outline what you want to achieve and how you’ll go about achieving this. Here are some steps that should help you to draft that kick ass strategy:

                Emma Sweeney
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Building Brand YOU - The ProductAs with any product on the market, a brand style guide that determines look, feel, behaviour, values, and representation is crucial in identifying the brand and, consistently and effectively communicating the brand. Discover how you can improve your brand identity in this article. 

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7 deadly sins in Marketing AutomationLet us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these mistakes too.

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25 April 2018E-Commerce     AfterDark Join the first Ecommerce Afterdark event of the year as leaders in luxury and retail gather for an evening of digital discussion and night-time networking at the exclusive private rooms of the Soho Hotel. Afterwards, you'll be whisked on a cocktail masterclass to make and taste your own cocktails.
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25 April 2018DIG Innovation ConferenceWhere leading brands meet the smartest startups with a focus in technology, business, and marketing.
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27 April 2018SEO - Interactive 4 Hour Training SessionSEO drives between 40% - 80% of all web traffic and is a key element to successful digital marketing. Many businesses either achieve success without understanding why or fail to get off the mark. We’re here to change that.
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Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients. 

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18 Effective Ways to Grow Your Business with FacebookWith over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.

                Courtney Baird-Lew
                13 April 2018
            
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Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

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Why businesses need to adopt ‘design thinking’ to improve digital experiencesThis article discusses the importance of design thinking and why it should be at the heart of every business wanting to successfully implement digital transformation for a better digital experience. 

                Sylvia Jensen
                11 April 2018
            
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