Latest reports

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A guide to Intelligent Personalisation

A guide to Intelligent Personalisation

Episerver
Episerver
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On Demand Video: Retail Webinar - Cath Kidston

On Demand Video: Retail Webinar - Cath Kidston

Episerver
Episerver
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Experimenting with your referral programme

Experimenting with your referral programme

Mention Me
Mention Me
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The 12 Pillars of Email and Marketing Automation – Part 2

The 12 Pillars of Email and Marketing Automation – Part 2

dotmailer
In partnership with
dotmailer
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The 12 Pillars of Email and Marketing Automation – Part 1

The 12 Pillars of Email and Marketing Automation – Part 1

dotmailer
In partnership with
dotmailer
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Latest articles

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7 Actionable Ways To Reduce Churn And Increase Customer Loyalty

7 Actionable Ways To Reduce Churn And Increase Customer Loyalty

Churn is one of our least favorite words. And when we hear it, it usually means one thing-We’ve lost a customer. Like it or not, churn is an inevitable part of any business owner’s life. But it doesn’t have to keep you up at night. While it’s impossible to eliminate churn entirely, it is possible to reduce it.

Kristian Jønsson
Kristian Jønsson 23 March 2017
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4 Simple Steps To Help You When Choosing A New Platform Supplier

4 Simple Steps To Help You When Choosing A New Platform Supplier

Starting the search for a new Platform Supplier can be daunting at first (a Platform Supplier in this instance being anything from a systems integrator (SI) to a full service agency or anything in between). The sheer number of agencies, development houses and the like can make it difficult to know where to start.

Mark Appleton
Mark Appleton 23 March 2017
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How does thought leadership drive profitable business relationships?

How does thought leadership drive profitable business relationships?

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business.

Nick Watt
Nick Watt 23 March 2017
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5 Ways To Engage Your Audience By Improving Marketing Content

5 Ways To Engage Your Audience By Improving Marketing Content

The content of your site or social media profiles should be rich in information and engaging for your audience. If your content delivers these attributes, your audience will spend more time on your site or social media and the longer they stay on your site, the greater the chances of buying your products or services.

Lucy Benton
Lucy Benton 23 March 2017
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Digital Transformation Is Trimming The Marketing Fat

Digital Transformation Is Trimming The Marketing Fat

Make no mistake: digital is the number one pressing topic for brands and agencies alike as CMO’s worldwide are feeling the pressure to deliver real results.

Kevin Adema
Kevin Adema 23 March 2017
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Gamified Fitness – The next best thing in 2017

Gamified Fitness – The next best thing in 2017

Applying gamification to fitness wearables uses the basic fundamentals of devising tasks which makes physical activities exciting. A well thought out strategy of using powerful and positive emotions to drive health, making exercise fun, engaging and interactive.

Happy Blob
Happy Blob 23 March 2017
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Why marketers must focus on user experience

Why marketers must focus on user experience

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). With such compelling rewards, it is easy to see why marketers are looking to UX tools and techniques to help improve user engagement and increase revenue. 

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 March 2017
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How To Build Your Brand Presence Digitally

How To Build Your Brand Presence Digitally

While branding doesn’t produce quick results such as PPC, this is a valuable asset that establishes trust in your business and can bring new customers. Here we’ve listed ways to build your brand presence online.

Victoria Ward
Victoria Ward 22 March 2017
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Learning, Targeting And Collaboration – The Perfect Storm

Learning, Targeting And Collaboration – The Perfect Storm

Storm Doris was no match for 250 B2B Marketers, a full house battened down the hatches for a thought provoking day at InTech. The themes for the day weren’t new ones, but to me they boil down into 3 categories.

Giles Shorthouse
Giles Shorthouse 22 March 2017
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12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
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Upcoming events

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Training: Social Media (Tools and Tactics) - London
24 March 2017

Training: Social Media (Tools and Tactics) - London

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

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Digital Marketing 101: A Fast Track Programme - London
27 March 2017

Digital Marketing 101: A Fast Track Programme - London

Launch an effective digital marketing campaign by having a clear grasp of company’s goals, relevant growth metrics and brand voice. Learn how to make data-driven decisions, develop effective retention mechanisms, and how to leverage growth by optimising user experience and conversion rates.

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Training: General Data Protection Regulation - London
27 March 2017

Training: General Data Protection Regulation - London

All forms of one to one marketing are affected by privacy legislation and the General Data Protection Regulation. New rules for processing personal data, profiling, consent, and individual rights will all need to be taken into account.

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Training: Copywriting for Digital (Email, Web, Social Media and Blogs) - London
27 March 2017

Training: Copywriting for Digital (Email, Web, Social Media and Blogs) - London

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

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Training: Copywriting for Web and Email - London
27 March 2017

Training: Copywriting for Web and Email - London

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
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[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
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