Latest reports

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Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
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Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
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The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
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How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
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Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
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Latest articles

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GDPR aside we have a moral obligation to protect data

GDPR aside we have a moral obligation to protect data

With GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

Dan Telling
Dan Telling 27 April 2017
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Digital Marketing: The Most Important Things to Consider To Grow Your Business

Digital Marketing: The Most Important Things to Consider To Grow Your Business

No one can deny it. The digital marketing world is growing and still, continues to grow. People take a lot of digital information every day using their smartphones, personal computers, laptops, and any other gadgets.

Patrick Panuncillon
Patrick Panuncillon 27 April 2017
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A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
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Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

For Forrester Research, proactive engagement is the direction the Customer Experience (CX) movement is headed in – something it defines as you anticipate the what, when, where, and how for customers, as well as prioritising information and functionality to speed customer time-to-completion.

Matthew Weil
Matthew Weil 27 April 2017
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Detachables – The Perfect Device to Transform Your Mobile Workforce

Detachables – The Perfect Device to Transform Your Mobile Workforce

The proliferation and convergence of mobile form factors, together with increasingly blurred lines between consumer and enterprise technologies have made it increasingly difficult for IT decision makers to identify the right computing devices to deploy across the workforce.

Jan Kaempfer
Jan Kaempfer 26 April 2017
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How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation of the latest outage - cyber security is a very real problem for modern business.

Matthew Winters
Matthew Winters 26 April 2017
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Is it Time for a New Corporate Website?

Is it Time for a New Corporate Website?

Customer experience involves the creation of positive emotional connections between a business and its customers. These connections can happen through multiple touchpoints, but the most convenient and global one is still your company website.

Jörg Drescher
Jörg Drescher 26 April 2017
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How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
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How to get in control of your marketing data without involving IT

How to get in control of your marketing data without involving IT

How long does it take you to get your data from IT? When was the last time you went past standard reporting dashboards and gave your data a serious review? Are you able to easily access all the data you need?

Olga Tsubiks
Olga Tsubiks 25 April 2017
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Content Audit Tips To Help Improve Your Marketing Efforts

Content Audit Tips To Help Improve Your Marketing Efforts

Ready for a short and to the point blog post about 9 content marketing audit tips that are sure to help you better your marketing efforts? Great! Here it is

David Boozer
David Boozer 25 April 2017
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Upcoming events

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Training: Social Media Tools and Tactics - London
28 April 2017

Training: Social Media Tools and Tactics - London

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.

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Qualification: IDM Award in Data
1 May 2017

Qualification: IDM Award in Data

Get qualified as a data marketing expert and gain the skills and confidence to define your organisation’s data strategy with our IDM Online Award in Data

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Qualification: IDM Award in Direct and Digital Marketing
1 May 2017

Qualification: IDM Award in Direct and Digital Marketing

Learn the key principles of direct and digital marketing with the IDM Online Award in Direct and Digital, designed for those new to the profession or who need to expand their marketing skill set

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Qualification: IDM Award in Direct Mail
1 May 2017

Qualification: IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our IDM Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign

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Qualification: IDM Award in General Data Protection Regulation
1 May 2017

Qualification: IDM Award in General Data Protection Regulation

All forms of marketing are affected by privacy legislation and the General Data Protection Regulation (GDPR). Learn all you need to know about the new rules with our Online IDM Award in General Data Protection.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
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How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
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5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
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