Latest resources

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The Ultimate Guide to Single Customer View

The Ultimate Guide to Single Customer View

BlueVenn
BlueVenn
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Customer Data Platforms and Multi-Channel Decision Management

Customer Data Platforms and Multi-Channel Decision Management

BlueVenn
BlueVenn
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Job-Based Marketing Is Here

Job-Based Marketing Is Here

OpenText
OpenText
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A Data-Driven Approach To Delight Customers

A Data-Driven Approach To Delight Customers

OpenText
OpenText
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State Of Service 2017: Lead With Customer Experience, And Efficiency Will Follow

State Of Service 2017: Lead With Customer Experience, And Efficiency Will Follow

OpenText
OpenText
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Latest knowledge

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Latest articles

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What 2018 holds for the world of Digital

What 2018 holds for the world of Digital

2017 has been a busy year in terms of tech. The world’s been watching as cryptocurrencies have boomed (and bust). ‘Smart Homes' became the next big thing. Machine Learning advanced at what some people will consider to be a terrifying pace. And virtual reality has become so widely used that its novelty value is fading fast. But, during this time social media has been no slouch, with AI powering into popularity across virtually every platform. So what next 2018?

Shaz Memon
Shaz Memon 18 January 2018
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Old School Skills Meets New School Activation

Old School Skills Meets New School Activation

“These new digital marketing tactics seem to be outshining my 15 years of experience in brand and product marketing, do you think that is true?”

Thomas Moyer
Thomas Moyer 18 January 2018
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5+ B2B AdWords Strategies That Will Generate More Leads For Less

5+ B2B AdWords Strategies That Will Generate More Leads For Less

AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.

Meghan Daly
Meghan Daly 18 January 2018
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Four Trends to Watch for in 2018

Four Trends to Watch for in 2018

This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and talking to an omnipresent butler did not feel as remote as Star Trek. I would argue that 2018 is the year of adaptation and here are the four trends I'm predicting:

Michael Ash
Michael Ash 17 January 2018
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Why You Should Get Comfortable With Being Uncomfortable

Why You Should Get Comfortable With Being Uncomfortable

I delivered an interactive workshop recently to a room full of engineers who had a really difficult time with my chosen topic: being uncomfortable.

K. Melissa Kennedy
K. Melissa Kennedy 17 January 2018
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Avoiding CMS Implementation Failures

Avoiding CMS Implementation Failures

It’s that time of year again; budgets have been renewed, employees are rejuvenated and websites are being redesigned. Redesigning from an aesthetic point of view is exciting and fun. Throw in a new CMS implementation and things quickly become that much more complicated because both IT and marketing have a lot at stake and frictions often arise. While everyone agrees that the project needs to be successful, how stakeholders define success can vary significantly across departments.

Jill Grozalsky
Jill Grozalsky 17 January 2018
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How to Optimise Your Instagram Strategy

How to Optimise Your Instagram Strategy

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

Richard Fallah
Richard Fallah 16 January 2018
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3 Examples of a Stellar Omnichannel Customer Experiences

3 Examples of a Stellar Omnichannel Customer Experiences

The ability to craft a consistent Customer Experience across every different customer touchpoint can be a differentiator between industry leaders and the rest of the competition. Understanding how other organizations are implementing an Omnichannel Customer Experience can be very helpful for your brand to create a successful Customer Experience platform. Check out the following example of three stellar omnichannel experiences provided by brands across different industries.

Daniel Bakst
Daniel Bakst 16 January 2018
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Where next for Facebook and AI now that they’ve shut down M?

Where next for Facebook and AI now that they’ve shut down M?

Facebook M was first introduced as the text based virtual assistant in August 2015. Although only initially available to a handful of people in California, the company suggested that the human-powered assistant would be available to more users. But it never was and now it has gone. Facebook claimed that it launched this project to learn what people needed and expected of an assistant, and they learned a lot. So where is Facebook going next with AI and virtual assistants?

Andy Brown
Andy Brown 16 January 2018
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How does social engagement contribute to the overall customer experience? New research!

How does social engagement contribute to the overall customer experience? New research!

It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their commercial objectives. New research from Digital Doughnut and Hootsuite is dedicated to looking at how companies are using social media channels in the context of their broader CX strategy.

Linus Gregoriadis
Linus Gregoriadis 16 January 2018
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Upcoming events

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Webinar Marketing Predictions For 2018
23 January 2018

Webinar Marketing Predictions For 2018

In the age of digital marketing, webinars have become the primary way that companies engage their audiences-in a human way. But webinar marketing is changing fast, are you ready for what’s next?

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Programmatic World Forum - San Francisco, CA
25 January 2018

Programmatic World Forum - San Francisco, CA

Programmatic World Forum? Sounds Interesting...tell me more! The Forum is simple… We bring those at the forefront of programmatic advertising together, providing an outlet for thought sharing, leading to change & growth!

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Mobile Shopping: Transforming M-Commerce. Together - London
30 January 2018

Mobile Shopping: Transforming M-Commerce. Together - London

The Only True Benchmarking Opportunity For Mobile Innovators From Europe’s Most Progressive Retailers.

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How to create habit-forming experiences
30 January 2018

How to create habit-forming experiences

Join Nir Eyal and Episerver as we discuss how to create habit-forming experiences online. Learn how some companies "hook" their visitors, and how Episerver's solutions can help you create experiences that your visitors want to come back to over and over.

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DealMaker Scottsdale 2018 - Arazona
31 January 2018

DealMaker Scottsdale 2018 - Arazona

We're heading back to Scottsdale for 2018! Rakuten Marketing DealMaker Scottsdale (formerly Symposium Scottsdale) will take place on January 31 - February 1, 2018 at the luxurious JW Marriott Scottsdale Camelback Inn Resort & Spa.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Using Instagram For Business: Best Practices For Ecommerce

Using Instagram For Business: Best Practices For Ecommerce

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose:

Luisana Cartay
Luisana Cartay 12 January 2018
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
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