Latest resources

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The GDPR and the Marketer

The GDPR and the Marketer

Marketo
Marketo
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Using Predictive Marketing to Get a Competitive Edge in 2018

Using Predictive Marketing to Get a Competitive Edge in 2018

Marketo
Marketo
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Secrets to Sales Partnership

Secrets to Sales Partnership

Marketo
Marketo
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The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
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Latest knowledge

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Latest articles

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Podcast - Raising Capital in the UK

Podcast - Raising Capital in the UK

Recorded in partnership with Global Front Room, Show 60 of the csuite podcast discusses how to prepare for an investment pitch to successfully raise money in the UK.

Russell Goldsmith
Russell Goldsmith 22 February 2018
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Audience-First: The Future of Paid Performance

Audience-First: The Future of Paid Performance

The paid landscape has seen some huge developments over the last year. You need to be dedicated to connecting your clients with the right audiences. Through deep data insight, you can stay at the forefront of paid performance. Here, the Head of Paid Performance at Return, Victoria Blount, gives her thoughts on what the future has in store, from audience-first targeting, to breaking down silos.

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 22 February 2018
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2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
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Six Questions to Ask Your Cloud Service Provider Before Moving SAP to the Cloud

Six Questions to Ask Your Cloud Service Provider Before Moving SAP to the Cloud

Moving mission-critical applications, such as SAP, to the cloud can provide a great return in terms of user satisfaction and fiscal management. However, this does require careful consideration, when choosing the Cloud Service Provider (CSP). Before you take the plunge keep in mind these six basic questions that you should be asking yourself.

Roberto Mircoli
Roberto Mircoli 22 February 2018
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Net Neutrality Repeal: What Now?

Net Neutrality Repeal: What Now?

The hotly contended issue of net neutrality has been making headlines for months. With the repeal in motion, what happens now?

Courtney Baird-Lew
Courtney Baird-Lew 22 February 2018
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Are Banks Doing Enough to provide Customer Support?

Are Banks Doing Enough to provide Customer Support?

Despite an increase in sophisticated technology-based tools, banks are unable to satisfy their customers with the quality of their services. In 2018, banks must train their employees in human skills, like empathy and critical thinking, to deliver optimal customer support with every interaction.

Jasmeen Gagnon
Jasmeen Gagnon 21 February 2018
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Why GDPR is an opportunity for retail

Why GDPR is an opportunity for retail

Driving change in the retail sector is never a straightforward process. The industry has long attempted to cope with a mixture of legacy systems and processes. At the same time, it has a desire to embrace the latest technologies and working practices to lower cost, refine operations and enhance the customer experience in a highly competitive environment.

Sarah Taylor
Sarah Taylor 21 February 2018
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Risk & Response: Defending Financial Institutions

Risk & Response: Defending Financial Institutions

Managing and mitigating cyber risks can not only draw government scrutiny, but consumer scrutiny as well. Longstanding brand reputations are often anchored to institutions’ ability to protect their most sensitive data.

Rick McElroy
Rick McElroy 21 February 2018
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How to Manage Your WordPress Website Like A Pro

How to Manage Your WordPress Website Like A Pro

After building your website in WordPress development, it becomes extremely important to manage it rightly. This article will give you some pointers to handle the management of your WordPress website flawlessly.

Maulik Shah
Maulik Shah 21 February 2018
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Meet the Influencer: Scott Brinker

Meet the Influencer: Scott Brinker

Martech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018. Wouldn't it be a dream to get a Q&A with a Martech Don?

Adam Enguell
Adam Enguell 20 February 2018
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Upcoming events

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PPC (Google Adwords) – Interactive 4 Hour Training Session
23 February 2018

PPC (Google Adwords) – Interactive 4 Hour Training Session

You may or may not be aware that Google AdWords is arguably the largest advertising platform on the planet. With reach into the billions and targeting like no other, is your business really making the most of it in 2018? Join us on 23rd February 2018 - £175 (+UK VAT)

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Digital Marketing for Financial Services - San Francisco
23 February 2018

Digital Marketing for Financial Services - San Francisco

Drive conversion, create loyalty, and maintain your competitive edge. Adopt cutting edge tactics from leading innovators to differentiate your financial brand.

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Traffic & Conversion Summit 2018 - San Diago, CA
26 February 2018

Traffic & Conversion Summit 2018 - San Diago, CA

Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit...

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eTail West 2018
26 February 2018

eTail West 2018

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

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Digital Marketing & Innovation Summit - New York
27 February 2018

Digital Marketing & Innovation Summit - New York

The Digital Marketing Innovation Summit invites commercial leaders to come together in candid conversation to discuss their challenges and establish real strategic solutions. Attendance is essential if you want to effectively utilize new technologies to improve your customer communications.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
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Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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