What's new

How your digital campaigns can benefit from audience marketing in 2018
Tom Bracher
By Tom Bracher 18 May 2018

How your digital campaigns can benefit from audience marketing in 2018

Potential customers can be targeted progressively with the help of audience marketing, focusing on the more personal aspects and not just looking at an overall demographic. It considers mindsets, behaviours and preferences of people in all demographics, before filtering that information to identify individuals at a more granular level.

Featured article
Read more
What's on
10 Common Webinar Mistakes to Avoid in 2018
23 May 2018

10 Common Webinar Mistakes to Avoid in 2018

You know that feeling when you are putting on a webinar and you are worried about all of the little things that can go wrong? Well, it’s time to replace that fear with confidence.

Read more
Latest Report
The State of Engagement

The State of Engagement

Marketo
Marketo
Read more
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

Read more
Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

Read more
NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

Read more
Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

Read more
Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Read more

Latest resources

See all
Tips for selecting a Digital Voice of Customer Vendor

Tips for selecting a Digital Voice of Customer Vendor

Medallia
Medallia
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more
The 7 Secrets to Great Customer Experience

The 7 Secrets to Great Customer Experience

Medallia
Medallia
Read more
Top Priorities for the World's Best Brands and Retailers

Top Priorities for the World's Best Brands and Retailers

Bazaarvoice
Bazaarvoice
Read more

Latest knowledge

See all
AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
Read more
The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
Read more
The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
Read more
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more
Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
Read more

Latest articles

See all
Attract Customers To Your Store By Providing An Experiential Value

Attract Customers To Your Store By Providing An Experiential Value

Attracting consumers to enter your brick-and-mortar store is a foundational pillar for successful customer relationships. A great way to do so is to create experiential events that are not directly tied into selling...

Daniel Bakst
Daniel Bakst 22 May 2018
Read more
How to Use Storytelling to Improve Content Marketing

How to Use Storytelling to Improve Content Marketing

There’s something about stories. They captivated us as children, and as adults, when we hear stories, we are often listening for something we can relate to. It’s no surprise then that storytelling is an effective...

Daniel Ross
Daniel Ross 22 May 2018
Read more
Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Making Customer Feedback Meaningful: An Interview with Mopinion Founders

Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how...

Udesh Jadnanansing
Udesh Jadnanansing 22 May 2018
Read more
Getting smarter about protecting healthcare systems from cyberattacks in 2018

Getting smarter about protecting healthcare systems from cyberattacks in 2018

We often use similar terms in the security and healthcare. We talk about viruses and weaknesses and we put plans in place to reduce vulnerability, improve the health of the patient/network and protect it against...

Rick McElroy
Rick McElroy 21 May 2018
Read more
The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Nick Hajdu
Nick Hajdu 21 May 2018
Read more
Why Your CRO Campaign Went Awry and What to Do about It?

Why Your CRO Campaign Went Awry and What to Do about It?

There are many reasons for your conversion rate optimization campaign to fail. However, you should not give up: learning from your mistakes can give you valuable experience and knowledge on how to define priorities...

Adam Wakoski
Adam Wakoski 21 May 2018
Read more
Revealed: the most annoying things brands do according to consumers

Revealed: the most annoying things brands do according to consumers

Digital experiences are key to driving loyalty — but have brands overstepped the mark with regards to how they treat customers and what they do with customer data? More and more consumers are getting annoyed with the...

Tim Haynes
Tim Haynes 21 May 2018
Read more
CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
Read more
Shifting sands – do re-sellers realise time is running out?

Shifting sands – do re-sellers realise time is running out?

The channel is constantly shifting, and resellers are finding it hard to react. The CEO of Vortex 6, has noticed that over the last few years many of the large enterprises have had to restructure their business models...

Peter Olive
Peter Olive 18 May 2018
Read more
The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
Read more

Upcoming events

See all
The Next Web
24 May 2018

The Next Web

Bringing together great content and great people in an incredible setting, The Next Web's unrivalled feeling of intimacy guarantees amazing business learnings and an awesome time.

Read more
The Brand Marketing Summit
30 May 2018

The Brand Marketing Summit

Incite Marketing Summit West brings together Chief Marketing Officers from major US and global brands. Over 300 marketing leaders in attendance makes this one of the best brand-focused marketing conferences of the year.

Read more
ON24 Webinar World Sydney 2018
31 May 2018

ON24 Webinar World Sydney 2018

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like IBM, Microsoft, Brightedge, SimpleHQ and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

Read more
SAPPHIRE NOW + ASUG Annual Conference
5 June 2018

SAPPHIRE NOW + ASUG Annual Conference

Over 20,000 business and IT executives from around the world come to learn about new SAP products and company roadmaps at one of the largest software user conferences in the world.

Read more
Marketing Leaders Roundtable Lunch
5 June 2018

Marketing Leaders Roundtable Lunch

The emerging world of digital experience management. Are you keeping up with a challenging and changing digital world?

Read more

Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more