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The Ultimate Guide to Website Personalization

The Ultimate Guide to Website Personalization

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The Ultimate Guide to Multisite Management

The Ultimate Guide to Multisite Management

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The New Customer Journey is Just Beginning

The New Customer Journey is Just Beginning

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CMS Evaluation Guide

CMS Evaluation Guide

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Your Personalization Checklist

Your Personalization Checklist

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Latest knowledge

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Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Latest articles

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Digital Marketing Dilemmas to Avoid In 2019

Digital Marketing Dilemmas to Avoid In 2019

Each year the digital marketing landscape shifts significantly, with fresh trends to take into account and new opportunities to shake off the foibles of the past. 2019 should be no different in this respect, although...

David Bryan
David Bryan 16 January 2019
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Making the Grade: 5 Messaging Campaigns We’re Crushing On Right Now

Making the Grade: 5 Messaging Campaigns We’re Crushing On Right Now

It has been a pretty remarkable year for all of us working in the marketing industry. Customer engagement is bound to get even bigger and better in 2019, but we have to say that we were really impressed by...

Jessica Adams
Jessica Adams 16 January 2019
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The Most Significant Brand Marketing & Digital Trends of 2019

The Most Significant Brand Marketing & Digital Trends of 2019

The digital world is moving at pace, making looking ahead to what happens next an increasingly exciting proposition, with plenty of opportunities for curveballs to derail even the most seasoned marketing commentators....

Simon Landi
Simon Landi 16 January 2019
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What are the trends and technologies driving brands in 2019?

What are the trends and technologies driving brands in 2019?

What came first, the chicken or the egg? It’s a rhetorical question. We say it to make a point, but nobody knows the answer - or rather there’s no right answer. It’s a question that I came back to when I started...

Josie Klafkowska
Josie Klafkowska 15 January 2019
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How functional brands can challenge the challengers by creating stronger communications strategies

How functional brands can challenge the challengers by creating stronger communications strategies

Finding a distinctive voice in a functional market has always been a struggle. But never more so than now. From FS to insurance, telecoms to utilities, challengers have stepped in to shake up the status quo, leaving...

Ben Quigley
Ben Quigley 15 January 2019
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Using AI and Predictive Analytics to Increase Customer Value by 34%

Using AI and Predictive Analytics to Increase Customer Value by 34%

I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients to use AI and Predictive Analytics to increase Customer Lifetime Value.

Digital Doughnut
Digital Doughnut 15 January 2019
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Ten Tips For Startup Success - Volume 2

Ten Tips For Startup Success - Volume 2

A startup usually succeeds when it is driven by a passionate entrepreneur. A focus on creating unique solutions in delivering customer delight is what is required to succeed. Focusing strongly on customers and the...

Neel Sinha
Neel Sinha 15 January 2019
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Boost your E-commerce Strategy with Storytelling

Boost your E-commerce Strategy with Storytelling

Ecommerce is everywhere because people don't want to waste time and money to roaming from one place to another. This article will show you how to boost your ecommerce strategy with story telling. It will attract...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 January 2019
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Predictive Analytics and AI Drive Up Customer Lifetime Value

Predictive Analytics and AI Drive Up Customer Lifetime Value

Redeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

Digital Doughnut
Digital Doughnut 14 January 2019
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Levels of risk: are we too strict on brand safety?

Levels of risk: are we too strict on brand safety?

With unsavoury ad placements potentially harming consumers’ opinion of a brand, the concept of being too strict with brand safety might sound ridiculous. Yet with marketers intensifying their efforts to avoid ads...

Nick Welch
Nick Welch 14 January 2019
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Upcoming events

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Webinar Marketing Predictions for 2019
23 January 2019

Webinar Marketing Predictions for 2019

In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next?

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Webinar Marketing Predictions 2019
23 January 2019

Webinar Marketing Predictions 2019

In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next?

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Customer Insights for CX Personalization: Which Data Matters Most?
24 January 2019

Customer Insights for CX Personalization: Which Data Matters Most?

While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.

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Lead Generation Hacks: Pipeline Success in 2019
30 January 2019

Lead Generation Hacks: Pipeline Success in 2019

A new year requires new inspiration, so we’ve brought together experts from Oracle and SiriusDecisions to share their tips for great pipeline in 2019. Covering a broad range of topics, from essential solutions in your MarTech Stack, to funnel accelerators and the secrets to better ROI conversion, this webinar will provide actionable improvements to marketing’s lead generation activity.

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To CDP or Not to CDP? 5 ways to unify disconnected customer data
12 February 2019

To CDP or Not to CDP? 5 ways to unify disconnected customer data

Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been Attempting to create a Single Customer View ever since the dawn of database marketing.

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Popular articles

7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
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What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
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