Latest reports

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Contently Quarterly: The Tech Issue

Contently Quarterly: The Tech Issue

Contently
Contently
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How to connect content and e-commerce

How to connect content and e-commerce

Magnolia
Magnolia
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Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
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How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
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Latest articles

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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be working to improve ad quality. Yet there’s a lot of pressure to transform brands for the better, embrace new platforms, and be seen as innovative. Pressure that often falls squarely on the shoulders of the CMO.

Nikki Hawke
Nikki Hawke 26 July 2017
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7 Considerations to Choose Digital Asset Management Right

7 Considerations to Choose Digital Asset Management Right

Digital assets are an enduring force of great value. They are the fuel of the new economy as organizations strive to be increasingly digitally driven. The way ocean of digital assets is rising, it is essential more than ever to optimally manage every type of digital content.

Rajneesh Kumar
Rajneesh Kumar 26 July 2017
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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback. And this preconceived notion that businesses have about online feedback is preventing them from utilizing it to their full advantage.

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Best Time-Tracking Software for Windows

Best Time-Tracking Software for Windows

Most of the time-tracking applications are offered as cloud-based solutions, but still there are companies and freelancers who prefer time-tracking tools on own computer or server. Some companies opt for it due to security concerns, some just find it convenient to access the database with all time-tracking data directly. We made a list of the best time-tracking software for Windows desktops that will help you track time without requiring too much effort for configuration and user onboarding.

Marina Pilipenko
Marina Pilipenko 25 July 2017
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6 Powerful Ways to Nurture Your Business’s Customer Support Department

6 Powerful Ways to Nurture Your Business’s Customer Support Department

Whichever way you choose to opt, acquiring feedback is a gateway to a great performance by customer service teams. All the above pointers are directed to improve interaction with your audience and build a lasting relationship with the brand and the company. For more please check out the article below.

Allice Watson
Allice Watson 25 July 2017
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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a culture shift as well as a shift in technology.

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use most often can give you insights into how to deepen their engagement. Customer engagement analytics can reduce costs by reducing churn and building advocacy for your product.

Karri Bishop
Karri Bishop 24 July 2017
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6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

The world is becoming more and more digital. The way we communicate has changed over the years. From the old cell phones, we can now use apps like Messenger, Skype, and Hangouts to communicate with our loved ones. This change has also impacted the way we do business. Remember that day when you're still using flyers, brochures, and catalogs to sell your products? Now, we already have SEO techniques that we can use in making our products and services sell.

Paul Cowell
Paul Cowell 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Upcoming events

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Webinar: A peek into the search box
9 August 2017

Webinar: A peek into the search box

Search is the key source of discovery channel for the shoppers. Shoppers expect relevant results with a blink of an eye from search inside the store and those who search are 3 times more likely to buy. Going back to shoppers with a personalized search specific email then closes the loop in shopping experience.

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Webinar: GDPR - Latest Update & Live Q&A
10 August 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

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Digital Summit - Minneapolis
14 August 2017

Digital Summit - Minneapolis

Digital Summit is where ideas and inspiration are born. Thousands of professions work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

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eTail East - Boston
14 August 2017

eTail East - Boston

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

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Webinar: GatorMail - Full HTML Editor
15 August 2017

Webinar: GatorMail - Full HTML Editor

Join our product specialists for a session to learn about the full HTML editor in GatorMail.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use most often can give you insights into how to deepen their engagement. Customer engagement analytics can reduce costs by reducing churn and building advocacy for your product.

Karri Bishop
Karri Bishop 24 July 2017
Read more
Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

For many years, marketers have struggled to prove and improve their impact on revenue. It was the era of marketing as the ‘arts and crafts’ department. With the arrival of digital channels and marketing technology, almost overnight, marketers had data to demonstrate the impact of their work. Today, marketers can prove their ability to drive growth with the right marketing metrics. These very same metrics are also great indicators of your customer’s experience. Let’s take a closer look!

Ray Coppinger
Ray Coppinger 19 July 2017
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