Latest resources

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How Many Customers Do I Have

How Many Customers Do I Have

BlueVenn
BlueVenn
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7 Simple Steps to Get the Most Out of Session Replay

7 Simple Steps to Get the Most Out of Session Replay

Decibel Insight
Decibel Insight
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5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

Decibel Insight
Decibel Insight
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Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
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The 5 lessons we learnt building the world’s first AI only eCommerce site

The 5 lessons we learnt building the world’s first AI only eCommerce site

Lab
Lab
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Latest knowledge

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Latest articles

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Embrace the future, with MTEX 2018!

Embrace the future, with MTEX 2018!

3,000 forward-thinking decision makers will be flooding through the gates of London’s ExCeL on the 21st and 22nd March, 2018, for Europe’s leading event for modern and innovative digital marketing professionals.  A one-stop shop for all those looking to stay ahead in the ever advancing world of martech, the Marketing Technology Expo is your key to the forefront of the marketing sector.

adam enguell
adam enguell 16 February 2018
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GDPR: Burden or benefit?

GDPR: Burden or benefit?

Recently, Carbon Black hosted a GDPR roundtable discussion for more than 20 CISOs, senior compliance and risk directors from enterprise organisations. The conversation ranged from readiness, to the New Data Protection Bill, to insights around various different Articles within GDPR and the tools companies need. Below are five key takeaways from the fascinating discussion.

Mandeep Sandhu
Mandeep Sandhu 16 February 2018
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Tips for Designing an Effective Contact Page

Tips for Designing an Effective Contact Page

Congratulations! A potential customer clicked on your Contact page. The contact page is arguably the most important page on your website. It must be easy to find and attractive, without being overwhelming.

Richard Horvath
Richard Horvath 16 February 2018
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AI: The Marketer’s Friend or Foe?

AI: The Marketer’s Friend or Foe?

Artificial intelligence (AI) has been received in much the same way as automation, and industrialisation before it. People are excited by the prospect, impressed by the capability, and worried about what it might mean for them.

Xenios Thrasyvoulou
Xenios Thrasyvoulou 16 February 2018
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Why Your Company Needs Online Reputation Management

Why Your Company Needs Online Reputation Management

People today take to social media and other online platforms to voice their opinions, look for solutions, or generally look up information. Gone are the days where one needed to conduct surveys, online or offline, to know how one perceives a particular topic.

Sanjay Gupta
Sanjay Gupta 16 February 2018
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Moving Endpoint Security to the Cloud Offers Peace of Mind for Security Teams

Moving Endpoint Security to the Cloud Offers Peace of Mind for Security Teams

Cybersecurity can induce anxiety for many. It goes with the territory of being on the front line of their organisation’s defences against the continually evolving threat environment. As malware hits the headlines and the insidious threat of non-malware attacks grows, security teams need to look for better ways to keep their organizations safe.

Brian Gladstein
Brian Gladstein 16 February 2018
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Google Rankbrain & Your Business

Google Rankbrain & Your Business

Why does Google Rankbrain even matter in the day-to-day running of your business? In the digital marketing world, something we focus a lot of attention on is helping your website to appear when somebody searches Google for a produce or service you provide. This is called search engine optimisation, and it changes all the time. Google is often very coy about these changes and what they mean, but one thing they have confirmed is the presence and impact of Google Rankbrain.

Julie Cave
Julie Cave 16 February 2018
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Machine Learning is Fascinating but rides on Data Quality

Machine Learning is Fascinating but rides on Data Quality

Very often they are referred interchangeably but Machine learning (ML) is actually is a type of artificial intelligence (AI) and it enables computers to get into a mode of self-learning without being explicitly programmed. When exposed to new data, these computer programs are enabled to learn, grow, change, and develop by themselves.

Imran Ansari
Imran Ansari 15 February 2018
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How to use big data analytics to boost your business potential

How to use big data analytics to boost your business potential

With the large database proportion amassed by each business established, the necessity for an organized system of data analysis is crucial to creating smarter business choices and staying earlier than the ever-growing competition. Data analytics is critical for making smarter business decisions staying ahead of the competition. Learn how to focus on big data analytics to boost your business potential.

Ileana Cruz
Ileana Cruz 15 February 2018
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Screen Time is Changing

Screen Time is Changing

In science fiction, screens have become a reliable way to date a film. Dominated initially by blue or green flashing lights and ‘TV’ like displays in Star Trek, we have since seen mobile screens, screens worn on wrists and most recently holograms in classics like Blade Runner and Minority Report. The screens in these movies have not only been a sign of the times, but often a good indicator of what was to come.

Christophe Castagnéra
Christophe Castagnéra 15 February 2018
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Upcoming events

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B2B Marketing Exchange - Scottsdale, Arizona
18 February 2018

B2B Marketing Exchange - Scottsdale, Arizona

A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B—Account Strategies, Messaging Frameworks, Demand Acceleration and Sales Enablement—attendees walk away with actionable insights they can apply to their business to drive engagement and revenue.

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PPC Masters - Berlin, Germany
21 February 2018

PPC Masters - Berlin, Germany

The conference for everyone who deals with clicks! The PPC Masters is the ideal venue for online marketers who work at an advanced and expert level and deal with the purchase of high click volume on platforms such as Google and Facebook on a daily basis.

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Digiday Retail Summit - Austin,TX
21 February 2018

Digiday Retail Summit - Austin,TX

Join us at the Digiday Retail Summit to discuss the shift the Amazon effect is having on the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.

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Digital Summit - Phoenix, AZ
21 February 2018

Digital Summit - Phoenix, AZ

Join your peers for 2 days jam packed with digital marketing best practices, latest trends and strategy. See why people keep coming back year after year!

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PPC (Google Adwords) – Interactive 4 Hour Training Session
23 February 2018

PPC (Google Adwords) – Interactive 4 Hour Training Session

You may or may not be aware that Google AdWords is arguably the largest advertising platform on the planet. With reach into the billions and targeting like no other, is your business really making the most of it in 2018? Join us on 23rd February 2018 - £175 (+UK VAT)

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
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Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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