What's new

The Long Versus the Short: Newsjacking Advertising Campaigns
Mia Williams
By Mia Williams 17 April 2019

The Long Versus the Short: Newsjacking Advertising Campaigns

CEOs who are in the driving seat on average for a year and a half, are notorious for their short-termism in search for immediate-term legacy – a commonplace business complaint. Adland, on the other hand, is obsessed with long-term thinking. But could CEOs be onto something which agencies can learn from?

Featured article
Read more
What's on
10 Lessons From Webinar World 2019 EMEA
30 April 2019

10 Lessons From Webinar World 2019 EMEA

Attend April’s edition of our Webinar Best Practices Series, “10 Lessons from Webinar World 2019” to learn tips and best practices taken from some of the best Webinerds in the world.

Read more
Latest Report
The New Customer Journey is Just Beginning

The New Customer Journey is Just Beginning

Progress
Progress
Read more
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

Read more
Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

Read more
NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

Read more
Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

Read more
Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Read more

Latest resources

See all
Voice Search: The next tech revolution will be spoken

Voice Search: The next tech revolution will be spoken

Algolia
Algolia
Read more
Infographic: 2019 Marketing Predictions

Infographic: 2019 Marketing Predictions

Marketo
Marketo
Read more
On Demand Webinar: Making Marketing Automation a Reality

On Demand Webinar: Making Marketing Automation a Reality

Act-On
Act-On
Read more
On Demand Webinar: Data Success or Failure in Email Deliverability Starts Here

On Demand Webinar: Data Success or Failure in Email Deliverability Starts Here

Act-On
Act-On
Read more

Latest knowledge

See all
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
Read more
The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
Read more
The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
Read more
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more

Latest articles

See all
Link Reclamation & Link Roundups: Two leading assets of SEO

Link Reclamation & Link Roundups: Two leading assets of SEO

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits...

saranya mvs
saranya mvs 22 April 2019
Read more
How to Leverage Events in your Lead Generation Strategy?

How to Leverage Events in your Lead Generation Strategy?

Events are a great source of leads which makes them worth including in your lead generation strategy. But how to make them work in your favor? Read our guide and learn how to truly leverage events in your lead...

Urszula Nowak
Urszula Nowak 22 April 2019
Read more
Inspiring Women - How to be Technology Marketing Rock Stars

Inspiring Women - How to be Technology Marketing Rock Stars

I’ve always had a passion for technology, and it has only grown living in Silicon Valley. Drawn to the creative side of work in technology, I knew a role in marketing would be a great fit for me. Throughout my career,...

Christine Paras
Christine Paras 22 April 2019
Read more
Don’t start your project with an MVP!

Don’t start your project with an MVP!

When starting a project, many entrepreneurs struggle to decide whether they should create a proof of concept (PoC), prototype, or minimum viable product (MVP). What’s even more problematic is that all these terms are...

Berenika Teter
Berenika Teter 19 April 2019
Read more
How to use Online Quizzes to Collect Leads and Grow Your Audience

How to use Online Quizzes to Collect Leads and Grow Your Audience

As you’re probably already familiar with the importance of lead generation to your business, here’s a step-by-step infographic to introduce you to the lead generation potential of online quizzes.

Marko Mijatovic
Marko Mijatovic 19 April 2019
Read more
The Win-Win Content Marketing Trends of 2019 that Bring Rankings, Traffic and Revenue

The Win-Win Content Marketing Trends of 2019 that Bring Rankings, Traffic and Revenue

Go through trends, tips, and techniques to ensure that the New Year brings better traffic, greater revenue, and improved rankings.

Joseph Dyson
Joseph Dyson 18 April 2019
Read more
Web Design Stats You Need to Know - and How to Leverage These for Your Agency

Web Design Stats You Need to Know - and How to Leverage These for Your Agency

How do you keep building value for web design clients? More importantly, how do you communicate that value to clients? It’s a common question by most web design agencies.

Itamar Gero
Itamar Gero 18 April 2019
Read more
Dynamic Retargeting on Facebook

Dynamic Retargeting on Facebook

How to set up advertising for already interested users: tips from Aitarget and their experienced e-commerce clients

Olga Loginova
Olga Loginova 18 April 2019
Read more
7 Tips For Finding Your eCommerce Niche

7 Tips For Finding Your eCommerce Niche

Here are 7 tips for finding your eCommerce niche, and what you’ll need to do to avoid becoming another generic, faceless merchant in a sea of competitors.

Benjamin Arie
Benjamin Arie 17 April 2019
Read more
Understanding Searcher Intent: How to Use It to Boost SEO Rankings

Understanding Searcher Intent: How to Use It to Boost SEO Rankings

SEO is no longer about selecting the keyword terms with the highest search volumes. To satisfy a user’s query, you also need to understand the intent behind the term used.

Helen Armour
Helen Armour 17 April 2019
Read more

Upcoming events

See all
Growth Marketing Conference Toronto
25 April 2019

Growth Marketing Conference Toronto

Growth Marketing Conference is on its way to Toronto! On April 25th at the MaRS Discovery District, we’re bringing the latest, hardest-hitting, highest-ROI-driving startup growth best practices straight from Silicon Valley to Toronto.

Read more
10 Lessons From Webinar World 2019 EMEA
30 April 2019

10 Lessons From Webinar World 2019 EMEA

Attend April’s edition of our Webinar Best Practices Series, “10 Lessons from Webinar World 2019” to learn tips and best practices taken from some of the best Webinerds in the world.

Read more
ON24 Webinar World Sydney 2019
2 May 2019

ON24 Webinar World Sydney 2019

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like Telstra , Marketo, Schneider Electric, Salesforce and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

Read more
Customer Data Excellence: New research highlights what marketers need to be successful
8 May 2019

Customer Data Excellence: New research highlights what marketers need to be successful

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

Read more
Key Attributes for Lead Generation Success
14 May 2019

Key Attributes for Lead Generation Success

Join London Research's director Linus Gregoriadis, as he unveils key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

Read more

Popular articles

7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more