Three technology trends defining the future of marketing

By Linus Gregoriadis 21 February 2019

Three technology trends defining the future of marketing

There are now only six weeks to go until the MarTech West conference in San Jose, California. Here we bring you three marketing technology trends that are helping to shape the future of business. Read on to learn more about these key trends … and to find out more about the conference.

Act-On: How Financial Institutions Are Taking Advantage of Social Media

Technology and social media have transformed the financial services sector in very significant ways, from improving the way businesses conduct customer service to creating an entire subsection of financial-technology providers. Social media is a platform that can no longer be ignored, but thankfully marketing automation makes it easy for you to be timely and consistent with your efforts.

The New Customer Journey is Just Beginning

Progress

    
            Join the Largest Digital & Marketing Community in the World!
        
Read more

            Get Involved.. Contribute an Article to Digital Doughnut Now!
        
Read more

            NEW! Marketing Technology Vendor Selection Packs
        
Read more

            Learn how to get the most out of Digital Doughnut
        
Read more

            Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut
        
Read more

    
            Show Your Customers Some Love!
            Act-On
        
Read more

            Gartner Magic Quadrant for Digital Experience Platforms 2019
            Gartner
        
Read more

            How reviews are changing the fashion industry
            Trustpilot
        
Read more

            How to Improve your Reputation with Effective Social Media Management
            Reputation.com
        
Read more

            Top Trends for Online Reputation and Customer Experience Management in 2019
            Reputation.com
        
Read more

    
            Charities and the Digital Future
            Digital Doughnut
        
In partnership with
                
Read more

            AI-Driven Customer Experience (What it means for Financial Services)
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide - The Power of Digital Direct Mail
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide to Social Video Streaming
            Digital Doughnut
        
In partnership with
                
Read more

            The State of B2B Lead Generation
            Digital Doughnut
        
Read more

    
The Art of StorytellingFor social media marketers, in particular, podcasts can help keep your skills sharp and your brain churning, and arm you with strategies to stay one step ahead of the competition.

                Rick Barron
                21 February 2019
            
Read more

47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered...

                Anisha Vijayan
                21 February 2019
            
Read more

Three technology trends defining the future of marketing There are now only six weeks to go until the MarTech West conference in San Jose, California. Here we bring you three marketing technology trends that are helping to shape the future of business. Read on to learn more...

                Linus Gregoriadis
                21 February 2019
            
Read more

6 Common Mistakes To Avoid In Digital Content Writing There is no secret formula to optimizing your content for search engines. There are certainly good SEO content writing practices - but like anything else, recognizing and learning to avoid the most common errors will...

                John Aaron
                21 February 2019
            
Read more

The importance of interactivity in ecommerce (and how to achieve it)In today’s fast-paced, online hubbub of a world, we’re quick to boredom if we aren’t actively doing something. In ecommerce, this boredom leads to lost leads and negative experiences. So, we need to combat it. Herein...

                Niamh Reed
                20 February 2019
            
Read more

Podcast - VC and Female Founders ReportIn our latest csuite podcast, we discuss the findings of the VC and Female Founders report from British Business Bank, Diversity VC and British Private Equity & Venture Capital Association (BVCA), which highlights...

                Russell Goldsmith
                20 February 2019
            
Read more

Best Practices for Anchor Text Optimization in 2019Anchor text optimization is one of the most critical factors in higher search engine ranking. Follow these best practices and guidelines to optimize results.

                Dannea Moneva
                20 February 2019
            
Read more

Q&A with Ben Samuel, VP EMEA, Nielsen Visual IQWe discuss disruption marketing, multi-touch attribution and the need for speed in today's marketing. 

                Ben Samuel
                19 February 2019
            
Read more

How can you benefit from predictive analytics?We can already predict opportunities in business but we should also predict compliance and integrity risks. Traditionally, risk management has had a backwards-looking view. Mostly focused on mitigation and remediation...

                Maria Girald
                19 February 2019
            
Read more

Building the Business Case for Investment in Marketing AutomationMarketing automation software can yield a significant return on investment, helping to increase revenues and decrease costs, while also improving customer experience.

                Simon Johnson
                19 February 2019
            
Read more

    
22 February 2019Act-On: How Financial Institutions Are Taking Advantage of Social MediaTechnology and social media have transformed the financial services sector in very significant ways, from improving the way businesses conduct customer service to creating an entire subsection of financial-technology providers. Social media is a platform that can no longer be ignored, but thankfully marketing automation makes it easy for you to be timely and consistent with your efforts.
Read more

26 February 2019ON24 Topical Marketing: Taking Advantage of Brexit EMEAGreat marketing is topical, timely and relevant.  But how do you align your campaigns with the right topic?
Read more

26 February 2019The Digital Media Challenge: Turn Content Consumers into SubscribersToday’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.
Read more

5 March 2019ON24 Humanising the Digital Marketing Experience EMEAAccording to chiefmartech, 2018 saw a 27% increase in the number of martech solutions available, but are we at risk of technology removing the person from personalisation?
Read more

5 March 2019Got CRM? Why you need Marketing Automation tooCRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Read more

    
7 reasons why social media marketing is important for your businessSocial media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

                Sharron Nelson
                6 February 2018
            
Read more

Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

                Salman Sharif
                7 July 2017
            
Read more

Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

What Marketing Content Do Different Age Groups like to Consume?Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

                Lisa Curry
                21 October 2016
            
Read more

Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

                Roland Pokornyik
                31 October 2016
            
Read more