Latest reports

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Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
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The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
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General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
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The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
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Latest articles

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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
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From #FF0000 to #FF00DC

From #FF0000 to #FF00DC

The use of colours in marketing has always been surrounded by a veil of mystery - but can this code be decyphered?

Teodora Miscov
Teodora Miscov 18 September 2017
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10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and effective to leave it to an automation software, so agency staff can focus on other endeavors within the business.

Richard Fallah
Richard Fallah 18 September 2017
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
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Tackling Manchester's Homelessness with 'Raising Bee'

Tackling Manchester's Homelessness with 'Raising Bee'

In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.

Louis Georgiou
Louis Georgiou 18 September 2017
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Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands

Amazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process. This spells opportunity for manufacturers and brands, and is a clarion call to distributors and resellers to take a hard look at the value they add to the end customer - and make sure they are truly providing it. The lessons of B2C retailing and Amazon are clear, and B2B operators should take heed - and take action!

Brian Beck
Brian Beck 14 September 2017
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Back to School: Preparing your site for the summer surge

Back to School: Preparing your site for the summer surge

In order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to prepare.

Chris Boaz
Chris Boaz 14 September 2017
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The choice is simple – disrupt or be disrupted

The choice is simple – disrupt or be disrupted

Last Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with inspiration. Below is some of what I learnt:

David Reilly
David Reilly 14 September 2017
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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad safety concerns, harnessing the power of influencer marketing.

Mark Bassett
Mark Bassett 14 September 2017
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Upcoming events

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Fintech & AI Roundtable Dinner - London
20 September 2017

Fintech & AI Roundtable Dinner - London

Join fellow senior digital, marketing, and business leaders from leading Financial Services organisations for a dinner roundtable discussion at 6pm on 20th September to get personal about personalisation and to discuss the opportunities and risks that go with bringing AI into your customer experiences.

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B2B Lead Generation Best Practices - Birmingham
21 September 2017

B2B Lead Generation Best Practices - Birmingham

Not getting the leads you want? Want to double your sales pipeline in 30 days? CommuniGator can help you reach your goals! As a result of attending our Lead Generation seminars, over 90% of previous attendees have committed to changing their lead generation strategy and many have gone on to work with us further.

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Benchmark Search Conference
21 September 2017

Benchmark Search Conference

Book your place at Benchmark Search Conference 2017 to get practical, profitable ideas from search marketing innovators who are at the top of their game. Learn how they’re shaking things up at their own brands as they discuss their success stories and share the latest strategies and techniques.

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B2B Lead Generation Best Practices - London
26 September 2017

B2B Lead Generation Best Practices - London

Not getting the leads you want? Want to double your sales pipeline in 30 days? CommuniGator can help you reach your goals! As a result of attending our Lead Generation seminars, over 90% of previous attendees have committed to changing their lead generation strategy and many have gone on to work with us further.

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Webinar: 7 Secrets to Avoid a Boring Webinar
26 September 2017

Webinar: 7 Secrets to Avoid a Boring Webinar

Are you giving the same old tired webinars, in the same way, over and over again? Don’t you think it’s time to try something different?

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
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The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
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