Top 5 Data Sources for Driving Predictive Marketing Success

By Digital Doughnut 17 January 2019

Top 5 Data Sources for Driving Predictive Marketing Success

“Data is the fuel that powers AI” [Databricks]. These are seven words (AI is a word, right?) that get trotted out a lot, and that’s not a criticism. Because it is true! Here are the top 5 data types you need to concentrating on.

Webinar Marketing Predictions 2019

In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next?

CMO Guide to Website Redesign

Acquia

    
            Join the Largest Digital & Marketing Community in the World!
        
Read more

            Get Involved.. Contribute an Article to Digital Doughnut Now!
        
Read more

            NEW! Marketing Technology Vendor Selection Packs
        
Read more

            Learn how to get the most out of Digital Doughnut
        
Read more

            Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut
        
Read more

    
            How to Take a Crawl-Walk-Run Approach for Personalization Success
            Acquia
        
Read more

            Closing the CX Gap - Customer Experience Trends Report
            Acquia
        
Read more

            20 Effective Food & Beverage Digital Marketing Campaigns
            Wayin
        
Read more

            Delivering on the Promise of a Great Customer Journey
            IDC Analyst Connection
        
Read more

            The Ultimate Guide to Multisite Management
            Progress Sitefinity
        
Read more

    
            Charities and the Digital Future
            Digital Doughnut
        
In partnership with
                
Read more

            AI-Driven Customer Experience (What it means for Financial Services)
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide - The Power of Digital Direct Mail
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide to Social Video Streaming
            Digital Doughnut
        
In partnership with
                
Read more

            The State of B2B Lead Generation
            Digital Doughnut
        
Read more

    
The Fightback: 4 ways retailers are taking on AmazonWe can’t ignore the continued carnage on the high street – with uncertainty swirling around once untouchable brands like Mothercare and Debenhams. But, behind those doom and gloom headlines, something interesting is...

                Steve Borges
                18 January 2019
            
Read more

11 Essential Tools to Promote Your Business Via Social MediaEvery business wants to hit their sales target, however, without having a good marketing strategy the chance of it is rather small. Here are 11 best tools to promote your product, brand or even business on social media.

                Peter Hill
                18 January 2019
            
Read more

7 Brand Profiles on Instagram That you Don’t Know, but you Definitely Should On the one hand, it's a diary, a personal collection of photos (our pets, homes, selfies or coffee mugs), on the other - the world's largest marketing tool. There are no influential brands that are not on...

                Paulina Lasek
                18 January 2019
            
Read more

20 Landing Page Examples you Can't MissLanding pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. To help you design the best landing pages, here are 20 landing...

                Georges Fallah
                17 January 2019
            
Read more

Data-Driven Insights, DNVBs and the Death of the Agency Model - What Does 2019 have in Store for Digital Marketing?Jonathan McNamara, co-founder and CEO of digital consultancy RetroFuzz discusses the trends most likely to impact the industry in 2019.

                Jonathan McNamara
                17 January 2019
            
Read more

Top 5 Data Sources for Driving Predictive Marketing Success“Data is the fuel that powers AI” [Databricks]. These are seven words (AI is a word, right?) that get trotted out a lot, and that’s not a criticism. Because it is true! Here are the top 5 data types you need to...

                Digital Doughnut
                17 January 2019
            
Read more

Digital Marketing Dilemmas to Avoid In 2019Each year the digital marketing landscape shifts significantly, with fresh trends to take into account and new opportunities to shake off the foibles of the past. 2019 should be no different in this respect, although...

                David Bryan
                16 January 2019
            
Read more

Making the Grade: 5 Messaging Campaigns We’re Crushing On Right NowIt has been a pretty remarkable year for all of us working in the marketing industry. Customer engagement is bound to get even bigger and better in 2019, but we have to say that we were really impressed by...

                Jessica Adams
                16 January 2019
            
Read more

The Most Significant Brand Marketing & Digital Trends of 2019 The digital world is moving at pace, making looking ahead to what happens next an increasingly exciting proposition, with plenty of opportunities for curveballs to derail even the most seasoned marketing commentators....

                Simon Landi
                16 January 2019
            
Read more

What are the trends and technologies driving brands in 2019?What came first, the chicken or the egg? It’s a rhetorical question. We say it to make a point, but nobody knows the answer - or rather there’s no right answer. It’s a question that I came back to when I started...

                Josie Klafkowska
                15 January 2019
            
Read more

    
23 January 2019Webinar Marketing Predictions for 2019
In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next? 
Read more

23 January 2019Webinar Marketing Predictions 2019In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next?
Read more

24 January 2019Customer Insights for CX Personalization: Which Data Matters Most?While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.
Read more

30 January 2019Lead Generation Hacks: Pipeline Success in 2019A new year requires new inspiration, so we’ve brought together experts from Oracle and SiriusDecisions to share their tips for great pipeline in 2019.

Covering a broad range of topics, from essential solutions in your MarTech Stack, to funnel accelerators and the secrets to better ROI conversion, this webinar will provide actionable improvements to marketing’s lead generation activity.
Read more

31 January 2019Email Deliverability Success or Failure Starts HereEmail Success Starts with Data!   
Read more

    
Ten Tips For Startup Success - Volume 2A startup usually succeeds when it is driven by a passionate entrepreneur. A focus on creating unique solutions in delivering customer delight is what is required to succeed. Focusing strongly on customers and the...

                Neel Sinha
                15 January 2019
            
Read more

Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

                Salman Sharif
                7 July 2017
            
Read more

7 reasons why social media marketing is important for your businessSocial media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

                Sharron Nelson
                6 February 2018
            
Read more

Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

                Roland Pokornyik
                31 October 2016
            
Read more