Latest reports

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Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
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Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
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Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
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How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
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Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
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Latest articles

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Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Ecommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to be true? It’s not.

Luisana Cartay
Luisana Cartay 28 April 2017
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Driving Results With Data: Mobile Marketing and Analytics

Driving Results With Data: Mobile Marketing and Analytics

How do global brands vie for attention in an age of consumer saturation? The answer is by studying mobile marketing and analytics. While many mobile tactics go out-of-date fast, close examination of marketing analytics is a winning long-term approach for mobile retention and loyalty.

Cait Power
Cait Power 28 April 2017
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7 Simple But Powerful Customer Testimonial Examples You Can Steal

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you’re looking for good customer testimonial examples, this article’s especially for you…

Sam Thomas Davies
Sam Thomas Davies 28 April 2017
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Net Neutrality, The Opposition and How It Could Affect the Internet

Net Neutrality, The Opposition and How It Could Affect the Internet

Net neutrality has caused much debate, and with FCC chairman Ajit Pai potentially scrapping the current system this week, we look at what this could mean for the internet.

David Bloxham
David Bloxham 28 April 2017
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GDPR aside we have a moral obligation to protect data

GDPR aside we have a moral obligation to protect data

With GDPR looming and businesses grappling to understand its complexities ahead of May next year, there is a real opportunity to stop and think about how customer data is handled.

Dan Telling
Dan Telling 27 April 2017
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Digital Marketing: The Most Important Things to Consider To Grow Your Business

Digital Marketing: The Most Important Things to Consider To Grow Your Business

No one can deny it. The digital marketing world is growing and still, continues to grow. People take a lot of digital information every day using their smartphones, personal computers, laptops, and any other gadgets.

Patrick Panuncillon
Patrick Panuncillon 27 April 2017
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A Context Marketing Criteria for the Hyper-Engaged Customer

A Context Marketing Criteria for the Hyper-Engaged Customer

There’s no doubt that the consumer is more powerful than ever. Forrester and Gartner (and McKinsey, and BCG, and Bain and Accenture and the list goes on) have researched and written about it extensively.

Jill Grozalsky
Jill Grozalsky 27 April 2017
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Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

Why ‘Proactive’ Is The Marketing Future We Need To Build Towards

For Forrester Research, proactive engagement is the direction the Customer Experience (CX) movement is headed in – something it defines as you anticipate the what, when, where, and how for customers, as well as prioritising information and functionality to speed customer time-to-completion.

Matthew Weil
Matthew Weil 27 April 2017
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Detachables – The Perfect Device to Transform Your Mobile Workforce

Detachables – The Perfect Device to Transform Your Mobile Workforce

The proliferation and convergence of mobile form factors, together with increasingly blurred lines between consumer and enterprise technologies have made it increasingly difficult for IT decision makers to identify the right computing devices to deploy across the workforce.

Jan Kaempfer
Jan Kaempfer 26 April 2017
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How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation of the latest outage - cyber security is a very real problem for modern business.

Matthew Winters
Matthew Winters 26 April 2017
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Upcoming events

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Qualification: IDM Award in Data
1 May 2017

Qualification: IDM Award in Data

Get qualified as a data marketing expert and gain the skills and confidence to define your organisation’s data strategy with our IDM Online Award in Data

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Qualification: IDM Award in Direct and Digital Marketing
1 May 2017

Qualification: IDM Award in Direct and Digital Marketing

Learn the key principles of direct and digital marketing with the IDM Online Award in Direct and Digital, designed for those new to the profession or who need to expand their marketing skill set

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Qualification: IDM Award in Direct Mail
1 May 2017

Qualification: IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our IDM Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign

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Qualification: IDM Award in General Data Protection Regulation
1 May 2017

Qualification: IDM Award in General Data Protection Regulation

All forms of marketing are affected by privacy legislation and the General Data Protection Regulation (GDPR). Learn all you need to know about the new rules with our Online IDM Award in General Data Protection.

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Qualification: IDM Professional Certificate in Content Marketing
1 May 2017

Qualification: IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
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5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
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9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
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