Three ways marketing analytics can benefit your customer experience

By Ray Coppinger 19 July 2017

Three ways marketing analytics can benefit your customer experience

Companies often focus on metrics that only measure final numbers and figures for costs and profits. However, for industries like marketing where the contribution to total outcomes and revenue may not be clear from looking at final numbers and figures only, these are not sufficient measures of performance. The focus is placed on costs instead of outcomes and revenue contribution, which means the impact of revenue on profitability is often lost.

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Are you feeling the pressure to constantly double the marketing-generated leads you deliver for your business? If so, you’re in good company. Today’s marketers are being pushed harder than ever, to not only deliver leads, but also to track and report the results. Webinars are a great way to identify potential prospects, and deliver great leads that drive your pipeline.

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Three ways marketing analytics can benefit your customer experience

Webinar: How Leading Companies Drive Pipeline with Webinars

Marketing Cloud Vendor Selection Pack

Join the Largest Digital & Marketing Community in the World!

Get Involved.. Contribute an Article to Digital Doughnut Now!

NEW! Marketing Technology Vendor Selection Packs

Learn how to get the most out of Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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