Latest resources

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The GDPR and the Marketer

The GDPR and the Marketer

Marketo
Marketo
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Using Predictive Marketing to Get a Competitive Edge in 2018

Using Predictive Marketing to Get a Competitive Edge in 2018

Marketo
Marketo
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Secrets to Sales Partnership

Secrets to Sales Partnership

Marketo
Marketo
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The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo
Marketo
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Latest knowledge

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Latest articles

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Implementing Long Tail Keywords for Search Engines

Implementing Long Tail Keywords for Search Engines

In today's technology driven world, a strong inter net presence is a vital component of any successful business. When consumers search for a specific product or service, you want your website to be at the top of the search results. You can structure the content of your website to optimize your presence by taking advantage of long-tail keywords and proper webpage formatting. Understanding a few simple, yet effective SEO hacks helps drive potential customers to your business's website.

Dania
Dania 23 February 2018
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The Cloud Goes Critical

The Cloud Goes Critical

The year 2016 may have been one of the most dramatic years on record for the cloud, but 2017 was no slouch either. From cut-throat competition, eyebrow-raising co-opetition, and major advances in cloud-based machine learning, 2017 was a pivotal - and productive - year for the cloud, setting the stage for what looks likely to be the most exciting year yet.

John Arrasjid
John Arrasjid 23 February 2018
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How to Boost Your Business with Instagram Stories

How to Boost Your Business with Instagram Stories

Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and have amassed over 250 million active daily users in turn.

Courtney Baird-Lew
Courtney Baird-Lew 23 February 2018
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SEO Tips: How to Rank Higher and Get More Clients

SEO Tips: How to Rank Higher and Get More Clients

Part science, part art form, search engine optimization (SEO) is an essential marketing practice that is undervalued. With the goal of driving non-paying, organic traffic to your website via search engine results pages (SERPs), SEO guides search engine algorithms in order for you to achieve a higher ranking with every query.

Courtney Baird-Lew
Courtney Baird-Lew 23 February 2018
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Podcast - Raising Capital in the UK

Podcast - Raising Capital in the UK

Recorded in partnership with Global Front Room, Show 60 of the csuite podcast discusses how to prepare for an investment pitch to successfully raise money in the UK.

Russell Goldsmith
Russell Goldsmith 22 February 2018
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Audience-First: The Future of Paid Performance

Audience-First: The Future of Paid Performance

The paid landscape has seen some huge developments over the last year. You need to be dedicated to connecting your clients with the right audiences. Through deep data insight, you can stay at the forefront of paid performance. Here, the Head of Paid Performance at Return, Victoria Blount, gives her thoughts on what the future has in store, from audience-first targeting, to breaking down silos.

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 22 February 2018
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2018 – the year AI matures, small business packs a punch, and the customer is still always right!

2018 – the year AI matures, small business packs a punch, and the customer is still always right!

As we roll into February and planning for 2018 is well under way, I just wanted to put pen to paper to outline what marketers should be watching out for this year, if they haven’t already got them in their sights:

Raj Balasundaram
Raj Balasundaram 22 February 2018
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Six Questions to Ask Your Cloud Service Provider Before Moving SAP to the Cloud

Six Questions to Ask Your Cloud Service Provider Before Moving SAP to the Cloud

Moving mission-critical applications, such as SAP, to the cloud can provide a great return in terms of user satisfaction and fiscal management. However, this does require careful consideration, when choosing the Cloud Service Provider (CSP). Before you take the plunge keep in mind these six basic questions that you should be asking yourself.

Roberto Mircoli
Roberto Mircoli 22 February 2018
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Net Neutrality Repeal: What Now?

Net Neutrality Repeal: What Now?

The hotly contended issue of net neutrality has been making headlines for months. With the repeal in motion, what happens now?

Courtney Baird-Lew
Courtney Baird-Lew 22 February 2018
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Are Banks Doing Enough to provide Customer Support?

Are Banks Doing Enough to provide Customer Support?

Despite an increase in sophisticated technology-based tools, banks are unable to satisfy their customers with the quality of their services. In 2018, banks must train their employees in human skills, like empathy and critical thinking, to deliver optimal customer support with every interaction.

Jasmeen Gagnon
Jasmeen Gagnon 21 February 2018
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Upcoming events

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Traffic & Conversion Summit 2018 - San Diago, CA
26 February 2018

Traffic & Conversion Summit 2018 - San Diago, CA

Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit...

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eTail West 2018
26 February 2018

eTail West 2018

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

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Digital Marketing & Innovation Summit - New York
27 February 2018

Digital Marketing & Innovation Summit - New York

The Digital Marketing Innovation Summit invites commercial leaders to come together in candid conversation to discuss their challenges and establish real strategic solutions. Attendance is essential if you want to effectively utilize new technologies to improve your customer communications.

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Social Media Marketing World - San Diego, CA
28 February 2018

Social Media Marketing World - San Diego, CA

Imagine attending the world’s largest social media marketing conference. You’ll make connections with the industry’s top social media pros, creators, and thousands of people just like you. You’ll discover ideas that’ll transform your marketing, your content, and your business. Join us in San Diego, California on February 28, March 1 and March 2, 2018.

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Prolific North Live - Manchester, UK
28 February 2018

Prolific North Live - Manchester, UK

Prolific North Live is the biggest marketing expo outside London.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
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Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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