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How your digital campaigns can benefit from audience marketing in 2018
Tom Bracher
By Tom Bracher 18 May 2018

How your digital campaigns can benefit from audience marketing in 2018

Potential customers can be targeted progressively with the help of audience marketing, focusing on the more personal aspects and not just looking at an overall demographic. It considers mindsets, behaviours and preferences of people in all demographics, before filtering that information to identify individuals at a more granular level.

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10 Common Webinar Mistakes to Avoid in 2018
23 May 2018

10 Common Webinar Mistakes to Avoid in 2018

You know that feeling when you are putting on a webinar and you are worried about all of the little things that can go wrong? Well, it’s time to replace that fear with confidence.

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The State of Engagement

The State of Engagement

Marketo
Marketo
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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

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Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

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Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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Tips for selecting a Digital Voice of Customer Vendor

Medallia
Medallia
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The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

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Medallia
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Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
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The 7 Secrets to Great Customer Experience

The 7 Secrets to Great Customer Experience

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Medallia
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Top Priorities for the World's Best Brands and Retailers

Top Priorities for the World's Best Brands and Retailers

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Bazaarvoice
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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
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The State of B2B Lead Generation

The State of B2B Lead Generation

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Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
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Getting smarter about protecting healthcare systems from cyberattacks in 2018

Getting smarter about protecting healthcare systems from cyberattacks in 2018

We often use similar terms in the security and healthcare. We talk about viruses and weaknesses and we put plans in place to reduce vulnerability, improve the health of the patient/network and protect it against...

Rick McElroy
Rick McElroy 21 May 2018
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The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Nick Hajdu
Nick Hajdu 21 May 2018
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Why Your CRO Campaign Went Awry and What to Do about It?

Why Your CRO Campaign Went Awry and What to Do about It?

There are many reasons for your conversion rate optimization campaign to fail. However, you should not give up: learning from your mistakes can give you valuable experience and knowledge on how to define priorities...

Adam Wakoski
Adam Wakoski 21 May 2018
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Revealed: the most annoying things brands do according to consumers

Revealed: the most annoying things brands do according to consumers

Digital experiences are key to driving loyalty — but have brands overstepped the mark with regards to how they treat customers and what they do with customer data? More and more consumers are getting annoyed with the...

Tim Haynes
Tim Haynes 21 May 2018
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CRM - Three mistakes to avoid

CRM - Three mistakes to avoid

A CRM purchase is an important decision an organization makes to grow its business and need to live with it for years to come. Focusing on the real data and analytics related capabilities of a CRM system will go a...

Ashley Jane
Ashley Jane 18 May 2018
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Shifting sands – do re-sellers realise time is running out?

Shifting sands – do re-sellers realise time is running out?

The channel is constantly shifting, and resellers are finding it hard to react. The CEO of Vortex 6, has noticed that over the last few years many of the large enterprises have had to restructure their business models...

Peter Olive
Peter Olive 18 May 2018
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The Rise and Rise of Influencer Marketing

The Rise and Rise of Influencer Marketing

As the influencer marketing industry develops, we will of course see changes. The challenge, however, is determining how to grow with these changes, spot the opportunities and utilise the power of this new and...

Maria Cadbury
Maria Cadbury 18 May 2018
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How your digital campaigns can benefit from audience marketing in 2018

How your digital campaigns can benefit from audience marketing in 2018

Potential customers can be targeted progressively with the help of audience marketing, focusing on the more personal aspects and not just looking at an overall demographic. It considers mindsets, behaviours and...

Tom Bracher
Tom Bracher 18 May 2018
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What is the biggest onsite search headache for retailers?

What is the biggest onsite search headache for retailers?

The concept of searching online seems straightforward on the face of it. Look a little more closely, and there is an intricate web of purpose, desired outcomes and best practice to consider.

Andreas Brueckner
Andreas Brueckner 17 May 2018
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Building Your Digital Transformation Dream Team

Building Your Digital Transformation Dream Team

Digital transformation doesn’t have to be a costly exercise. Organisations can set up teams to accelerate digital transformation without making significant investments in resources by following five key steps.

Nick Pike
Nick Pike 17 May 2018
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10 Common Webinar Mistakes to Avoid in 2018
23 May 2018

10 Common Webinar Mistakes to Avoid in 2018

You know that feeling when you are putting on a webinar and you are worried about all of the little things that can go wrong? Well, it’s time to replace that fear with confidence.

Read more
The Next Web
24 May 2018

The Next Web

Bringing together great content and great people in an incredible setting, The Next Web's unrivalled feeling of intimacy guarantees amazing business learnings and an awesome time.

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The Brand Marketing Summit
30 May 2018

The Brand Marketing Summit

Incite Marketing Summit West brings together Chief Marketing Officers from major US and global brands. Over 300 marketing leaders in attendance makes this one of the best brand-focused marketing conferences of the year.

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ON24 Webinar World Sydney 2018
31 May 2018

ON24 Webinar World Sydney 2018

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like IBM, Microsoft, Brightedge, SimpleHQ and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

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SAPPHIRE NOW + ASUG Annual Conference
5 June 2018

SAPPHIRE NOW + ASUG Annual Conference

Over 20,000 business and IT executives from around the world come to learn about new SAP products and company roadmaps at one of the largest software user conferences in the world.

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