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Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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Prepare for Black Friday & Cyber Monday with Wunderkind

Prepare for Black Friday & Cyber Monday with Wunderkind

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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Black Friday 2023 and Beyond: Strategies to Boost Your Revenue

Black Friday 2023 and Beyond: Strategies to Boost Your Revenue
DvF sees 20 percent YoY growth with Wunderkind from efficient owned channels

DvF sees 20 percent YoY growth with Wunderkind from efficient owned channels
Optimizing Engagement: How to Maximize Results Across the Campaign Lifecycle with AI

Optimizing Engagement: How to Maximize Results Across the Campaign Lifecycle with AI
Performance Management Software Pricing Guide

Performance Management Software Pricing Guide
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The State of Product Discovery in Digital Commerce

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Closing the Gap

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Content Marketing Maturity Report 2022

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PR Technology Vendor Selection Guide

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Content Marketing: Moving from Tactics to Strategy

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Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
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3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

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Anna Fox 31 October 2024
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The Impact of Exceptional Customer Service on Retention in E-Commerce

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Attracting new customers is no longer enough to sustain long-term business success. Retaining existing customers has become the cornerstone of profitable growth, and at the heart of this strategy lies exceptional...

Mihir Bhatt
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An Agency M&A Update with David Blois, hosted by Lucy Mann

An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois
David Blois 24 October 2024
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Prompting the Future - AI and Beyond - DMEXCO 2024

Prompting the Future - AI and Beyond - DMEXCO 2024

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Zsofia Raffa
Zsofia Raffa 22 October 2024
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The Role of AI in Transforming eCommerce

The Role of AI in Transforming eCommerce

The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

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Gaurav Sharma 17 October 2024
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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

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Nick Colthorpe
Nick Colthorpe 16 October 2024
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Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 October 2024
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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

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Nick Colthorpe
Nick Colthorpe 14 October 2024
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The Ultimate Guide to Interactive Video Marketing

The Ultimate Guide to Interactive Video Marketing

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Ghia Marnewick 10 October 2024
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