Latest resources

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How To Make Your Website Compliant With The GDPR

How To Make Your Website Compliant With The GDPR

crownpeak
Crownpeak
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Choosing A WCM That Strengthens Your Cybersecurity Strategy

Choosing A WCM That Strengthens Your Cybersecurity Strategy

crownpeak
Crownpeak
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The Financial Services Marketer's Guide To Web Accessibility

The Financial Services Marketer's Guide To Web Accessibility

crownpeak
Crownpeak
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Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
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Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
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Latest knowledge

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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Digital Leaders - How to build a digital business and thrive inside one

Digital Leaders - How to build a digital business and thrive inside one

Digital Doughnut
Digital Doughnut
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Latest articles

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Attribution - the challenge of upper-funnel measurement

Attribution - the challenge of upper-funnel measurement

Marketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual business revenue can be tricky, but if looked at in the right way, advertisers can prove how an increase in brand equity positively impacts real business outcomes.  

Rob Kabrovski
Rob Kabrovski 20 October 2017
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A/B Testing Best Practices: Don't Make These Mistakes

A/B Testing Best Practices: Don't Make These Mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are split into two variations in order to compare results to prove or disprove a hypothesis are common in many scientific fields.

Richard Fallah
Richard Fallah 20 October 2017
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Link Building: Tactics to Avoid

Link Building: Tactics to Avoid

There are loads of link building techniques which fall into white and black-hat SEO and everywhere in between. With Google Penguin, a spam-fighting algorithm that evaluates links in real time, it is more important than ever to make sure your link building is strictly by the book.

Greg Snow-Wasserman
Greg Snow-Wasserman 20 October 2017
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The Threat to Email in a Changing Internet Technology Landscape

The Threat to Email in a Changing Internet Technology Landscape

The old rule in digital marketing about email is that “the money is in the list.” It’s a familiar refrain that is trotted out by some of the most well-known marketers like Frank Kern, who has even sold video training courses on how to maximize what you can get out of your customer list. However, things are changing and not necessarily for the better.

Boris Dzhingarov
Boris Dzhingarov 19 October 2017
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More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

Andrew Nicholson is CMO and co-founder of Kulea.ma, a marketing automation platform built with the needs of SMEs in mind. He attended the last Digital Leaders Banquet hoping to get some feedback about the then-nascent business. As CMO.com finds, he left with an investor.

Leonie Mercedes
Leonie Mercedes 18 October 2017
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Creating a Culture of Content

Creating a Culture of Content

Once you've acquired a new business, how can you support its success right off the bat? The answer could lie in your content marketing strategy.

Bruce Hakutizwi
Bruce Hakutizwi 18 October 2017
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The Significant Role of Apps in IoT

The Significant Role of Apps in IoT

How mobile apps will shape the future of IoT devices and how people interact with them.

Evan Rose
Evan Rose 18 October 2017
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Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Big data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

Jasmine Morgan
Jasmine Morgan 17 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Survival of the fastest: How A.I can help meet every changing customer demands

Survival of the fastest: How A.I can help meet every changing customer demands

In a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised and speedy customer journeys.

Dan Telling
Dan Telling 16 October 2017
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Upcoming events

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Hero Conf - London
23 October 2017

Hero Conf - London

Hero Conf returns to London for a third annual event, 23-25 October 2017 at The Brewery. Hero Conf is a gathering of digital advertising pros looking for a training event that doesn’t just cover PPC, but focuses on PPC alone.

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Digital Summit - Chicago
24 October 2017

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

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SMX East - New York
24 October 2017

SMX East - New York

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference, expo and workshops! Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.

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Webinar: Bring Your Webinars Back from the Dead
25 October 2017

Webinar: Bring Your Webinars Back from the Dead

To a marketer, there’s nothing scarier than great content going to waste. And for most companies, after they give a live webinar, it’s dead, never to be seen again.

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Programmatic I/O Conference - New York
25 October 2017

Programmatic I/O Conference - New York

Join 1,500+ attendees at Adexchanger's Programmatic I/O Conference in New Yorkk - The original and world's largest conference focused on programmatic media and marketing.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
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Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more