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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
In partnership with
Attraqt
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Closing the Gap

Closing the Gap

London Research
In partnership with
Catalyst
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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

London Research
In partnership with
ContentCal
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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

London Research
In partnership with
Cision
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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
In partnership with
ContentCal
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Latest articles

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Best SaaS Integration Platforms: Examples and Importance

Best SaaS Integration Platforms: Examples and Importance

Businesses are always finding ways to run more smoothly and accomplish more. One tool that helps them achieve better performance is the SaaS integration platform. SaaS stands for Software as a Service. It connects...

Natalia Polomkina
Natalia Polomkina 3 October 2024
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How Can Brands Showcase Their Support for Pride Beyond June?

How Can Brands Showcase Their Support for Pride Beyond June?

With Pride flags having been taken down, and streets cleared of rainbow confetti and glitter post parades, another Pride month has come to an end. While it’s widely known that June is the month to celebrate the LGBTQ+...

Vidisha Gaglani, CEO, Streetbees
Vidisha Gaglani, CEO, Streetbees 26 September 2024
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7 Mistakes That Can Kill Your Business Growth and How to Avoid Them

7 Mistakes That Can Kill Your Business Growth and How to Avoid Them

Growing a business is tough, but avoiding these seven common mistakes can set you up for success.

David Blois
David Blois 24 September 2024
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The Business Battle: AI versus Human Intelligence

The Business Battle: AI versus Human Intelligence

Explore the ultimate showdown between AI and Human Intelligence in our insightful article. Discover the strengths, limitations, and future implications of both.

Ibiixo Technologies
Ibiixo Technologies 19 September 2024
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What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech Meltdown

Even the best and more secure IT systems can crash and and the knock-on impact of an IT glitch can be massive. But when crises occur, how you handle them can make or break your reputation. Here’s a high-level guide to...

Glenn Matchett
Glenn Matchett 17 September 2024
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Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
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How Catalog Management Services Enhanced a Lighting Store's Efficiency

How Catalog Management Services Enhanced a Lighting Store's Efficiency

Operational efficiency is crucial in the retail industry. Retailers face challenges in managing product catalogs, adapting to trends, and maintaining consistent information across channels. These issues are...

Jessica Campbelll
Jessica Campbelll 10 September 2024
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5 Key Findings from The State of B2B Content for Growth Marketing

5 Key Findings from The State of B2B Content for Growth Marketing

B2B marketers are trying harder than ever to get a decent return on their content investment. Based on a survey of 350 B2B organizations, a new research report from Demand Exchange and London Research looks at the...

Linus Gregoriadis
Linus Gregoriadis 5 September 2024
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Podcast – Interview with Scott Voigt, Founder and CEO, FullStory

Podcast – Interview with Scott Voigt, Founder and CEO, FullStory

Part of our special series of episodes of the c-suite podcast that was recorded in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Scott Voigt, Founder and...

Russell Goldsmith
Russell Goldsmith 5 September 2024
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Is Your Ad Campaign Hurting the Planet?

Is Your Ad Campaign Hurting the Planet?

Digital marketing, often perceived as environmentally friendly, has a hidden carbon footprint. This article explores the surprising environmental impact of digital advertising, from data centers to excessive ad...

Zsofia Raffa
Zsofia Raffa 3 September 2024
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Popular articles

Effects Of Mobile Marketing On Alternative Evaluation Stage

Effects Of Mobile Marketing On Alternative Evaluation Stage

In the alternative evaluation stage a marketer's job is to provide information about products and services better than competitors.

Eren Kocyigit
Eren Kocyigit 4 January 2016
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How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
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10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
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7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
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