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The Long Versus the Short: Newsjacking Advertising Campaigns
Mia Williams
By Mia Williams 17 April 2019

The Long Versus the Short: Newsjacking Advertising Campaigns

CEOs who are in the driving seat on average for a year and a half, are notorious for their short-termism in search for immediate-term legacy – a commonplace business complaint. Adland, on the other hand, is obsessed with long-term thinking. But could CEOs be onto something which agencies can learn from?

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30 April 2019

10 Lessons From Webinar World 2019 EMEA

Attend April’s edition of our Webinar Best Practices Series, “10 Lessons from Webinar World 2019” to learn tips and best practices taken from some of the best Webinerds in the world.

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The New Customer Journey is Just Beginning

The New Customer Journey is Just Beginning

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Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

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NEW! Marketing Technology Vendor Selection Packs

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Learn how to get the most out of Digital Doughnut

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Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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Voice Search: The next tech revolution will be spoken

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Algolia
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Infographic: 2019 Marketing Predictions

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Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

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The Knowledge Guide - The Power of Digital Direct Mail

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The Knowledge Guide to Social Video Streaming

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When starting a project, many entrepreneurs struggle to decide whether they should create a proof of concept (PoC), prototype, or minimum viable product (MVP). What’s even more problematic is that all these terms are...

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Understanding Searcher Intent: How to Use It to Boost SEO Rankings

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Helen Armour
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The Long Versus the Short: Newsjacking Advertising Campaigns

The Long Versus the Short: Newsjacking Advertising Campaigns

CEOs who are in the driving seat on average for a year and a half, are notorious for their short-termism in search for immediate-term legacy – a commonplace business complaint. Adland, on the other hand, is obsessed...

Mia Williams
Mia Williams 17 April 2019
Read more
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Growth Marketing Conference Toronto
25 April 2019

Growth Marketing Conference Toronto

Growth Marketing Conference is on its way to Toronto! On April 25th at the MaRS Discovery District, we’re bringing the latest, hardest-hitting, highest-ROI-driving startup growth best practices straight from Silicon Valley to Toronto.

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10 Lessons From Webinar World 2019 EMEA
30 April 2019

10 Lessons From Webinar World 2019 EMEA

Attend April’s edition of our Webinar Best Practices Series, “10 Lessons from Webinar World 2019” to learn tips and best practices taken from some of the best Webinerds in the world.

Read more
ON24 Webinar World Sydney 2019
2 May 2019

ON24 Webinar World Sydney 2019

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like Telstra , Marketo, Schneider Electric, Salesforce and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

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Customer Data Excellence: New research highlights what marketers need to be successful
8 May 2019

Customer Data Excellence: New research highlights what marketers need to be successful

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

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Key Attributes for Lead Generation Success
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Join London Research's director Linus Gregoriadis, as he unveils key findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

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