Latest resources

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On Demand Webinar: Join the Movement: Personalization 2.0

On Demand Webinar: Join the Movement: Personalization 2.0

Progress
Progress
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A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
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Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
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Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
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Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
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Latest knowledge

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
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Email Vendor Selection Pack

Email Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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Latest articles

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Digital Direct Mail Set To Support Digital Marketing Initiatives

Digital Direct Mail Set To Support Digital Marketing Initiatives

Prospects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with every item of relevant mail created through individual text and images.

David Amor
David Amor 24 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant?

Richard Fallah
Richard Fallah 24 November 2017
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake. 

Yulia  Novozhilova
Yulia Novozhilova 24 November 2017
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Vanity Makes Us Buy; The Dynamic Between Self-Image and Consumer Behaviour

Vanity Makes Us Buy; The Dynamic Between Self-Image and Consumer Behaviour

By associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn to the why, not so much the what of the brands.

Teodora Miscov
Teodora Miscov 23 November 2017
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How to Reduce Returns with the Help of a Digital Advisor

How to Reduce Returns with the Help of a Digital Advisor

Product returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to instill purchase confidence in shoppers and assure them that they are making the right choice.

Adaora Okoli
Adaora Okoli 23 November 2017
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Marketer Toolbox – What tools can you use for your marketing efforts?

Marketer Toolbox – What tools can you use for your marketing efforts?

Does each marketer need specific tools to make their work easier and better? Well, not necessarily. You can succeed in the world of social media and marketing without plugins, extensions, and tools, but some help never hurts. And if only it can save you time, effort, nerves, and money, why avoid it?

Jan Zajac
Jan Zajac 23 November 2017
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Cart abandonment rates rise to 78% in Q3 2017

Cart abandonment rates rise to 78% in Q3 2017

The latest cart abandonment data from SaleCycle shows a slight rise in abandonment rates from Q2 2017.

Graham Charlton
Graham Charlton 23 November 2017
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The final countdown: five key steps to GDPR success

The final countdown: five key steps to GDPR success

With mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing industry to financial services, the impact of GDPR will affect every organisation that handles customer data and will be far reaching.

Dan Telling
Dan Telling 22 November 2017
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Podcast: Gender, LGBT+ and BAME diversity in Comms

Podcast: Gender, LGBT+ and BAME diversity in Comms

Lisa Kimmel, President & CEO of Edelman Canada, Iain Anderson, Executive Chairman of Cicero Group and Ambassador for Stonewall, Sarah Stimson, Chief Executive at the Taylor Bennett Foundation and Toni Adeola, Executive at Brunswick Group and one of Taylor Bennett Foundation’s alumni all talk about their views and experiences on the important issues surrounding Gender, LGBT+ and BAME diversity.

Russell Goldsmith
Russell Goldsmith 22 November 2017
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Don't Let Bad Banner Ads Bog Down Your Advertising

Don't Let Bad Banner Ads Bog Down Your Advertising

In the attention economy, the future of banner ads is all about getting creative and personal. A digital production agency shares their insider tips for making the most of your display advertising resources.

Yoni Levy
Yoni Levy 22 November 2017
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Upcoming events

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B2B Online Europe - Amsterdam
27 November 2017

B2B Online Europe - Amsterdam

The Digital & eCommerce Event for Manufacturers & Distributors. Creating Customer Value in a Disrupted World.

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How GDPR Will Change the Dynamics of Customer Experience
28 November 2017

How GDPR Will Change the Dynamics of Customer Experience

Set to go into effect in May 2018, the General Data Protection Regulation (GDPR) is at the top of mind for all organizations doing business with and in the EU. The regulation will change the way organizations manage data about their consumers and the overall customer experience landscape. How can you benefit from this new regulation? Yes, you’ve read it right: benefit!

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Adtech - London
29 November 2017

Adtech - London

ad:tech London has long been the UK's global gathering of marketing and advertising technology players. Over twelve years later, ad:tech still delivers the global advertisers, tech innovators and media powerhouses who fuel the 'MADtech' conversation.

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Shaping the customer journey - London
30 November 2017

Shaping the customer journey - London

The ability to offer an excellent experience to every customer, whether they’re a client of your business, someone who donates to your charity, a member of your organisation or a student at your university, is built upon understanding. And this starts with data.

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Digital Leaders Winter Banquet 2017
30 November 2017

Digital Leaders Winter Banquet 2017

Our renowned Digital Leaders Winter Banquet is back for it's 6th year! Join fellow senior marketing, and business leaders from Brand, Agency and Supply side on 30th November, for an afternoon of fun, fantastic networking and fine dining.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
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