Latest reports

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Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
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On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
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How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
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Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
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Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
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Latest articles

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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Children aren’t the only ones with changing attitudes to money

Children aren’t the only ones with changing attitudes to money

It’s tempting to think children will pick up everything they need to know about financial matters, just as and when they need to. However, demographics are changing and tomorrow’s consumers will be different from those of today. Any lessons they pick up now, as children, may be not be relevant when it’s time to cash them in as financially independent adults with important decisions to make.

Richard Jenkings
Richard Jenkings 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove that it's driving intelligence is as good as, or better than, the average human driver is something that is of magnitudes harder. The advancement of Machine Learning has enabled this market to make that giant leap.

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new way of doing things, thereby challenging the status quo and changing the way we interact with brands within our day to day lives.

Will Bridges
Will Bridges 21 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

Companies often focus on metrics that only measure final numbers and figures for costs and profits. However, for industries like marketing where the contribution to total outcomes and revenue may not be clear from looking at final numbers and figures only, these are not sufficient measures of performance. The focus is placed on costs instead of outcomes and revenue contribution, which means the impact of revenue on profitability is often lost.

Ray Coppinger
Ray Coppinger 19 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. 

Ronald van Loon
Ronald van Loon 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a different approach to segmenting their customer database.

Angela Southall
Angela Southall 19 July 2017
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Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
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Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
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Upcoming events

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Webinar: Digital Personalisation & Machine Learning
24 July 2017

Webinar: Digital Personalisation & Machine Learning

The age of the customer has arrived, and we are hosting a webinar featuring Forrester for an in-depth discussion as to how businesses are addressing the need for more personalised experiences to keep customers engaged and loyal.

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Webinar: Unraveling the New Demand Unit Waterfall
25 July 2017

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

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dotlive: Beat your content marketer’s block - London
26 July 2017

dotlive: Beat your content marketer’s block - London

Struggling to come up with fresh ideas for content? Don't worry, we'll be giving you ten practical tips on how you can generate ideas for customer-led content and move away from offer-based emails.

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Webinar: How Leading Companies Drive Pipeline with Webinars
26 July 2017

Webinar: How Leading Companies Drive Pipeline with Webinars

Are you feeling the pressure to constantly double the marketing-generated leads you deliver for your business? If so, you’re in good company. Today’s marketers are being pushed harder than ever, to not only deliver leads, but also to track and report the results. Webinars are a great way to identify potential prospects, and deliver great leads that drive your pipeline.

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Webinar: A peek into the search box
9 August 2017

Webinar: A peek into the search box

Search is the key source of discovery channel for the shoppers. Shoppers expect relevant results with a blink of an eye from search inside the store and those who search are 3 times more likely to buy. Going back to shoppers with a personalized search specific email then closes the loop in shopping experience.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more