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Navigating the Future of Personalized Marketing with AI
Nick Watt
By Nick Watt 21 September 2023

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an essential.

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Rethinking Digital Marketing in a Post-Cookie Era

Rethinking Digital Marketing in a Post-Cookie Era
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

B2B Product Marketing in a Rapidly Changing World Part 1: Understanding the Customer

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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Top 5 Talent LMS Alternatives

Top 5 Talent LMS Alternatives
PIM vs DAM: Main differences, uses and benefits

PIM vs DAM: Main differences, uses and benefits
More Better Leads Forever

More Better Leads Forever
How to Build a Business Case for a CDP

How to Build a Business Case for a CDP
Strategic Guide to Lead Conversion: How Marketing and Sales Functions Must Evolve to Succeed

Strategic Guide to Lead Conversion: How Marketing and Sales Functions Must Evolve to Succeed

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

London Research
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Closing the Gap

Closing the Gap

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Content Marketing Maturity Report 2022

Content Marketing Maturity Report 2022

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PR Technology Vendor Selection Guide

PR Technology Vendor Selection Guide

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Content Marketing: Moving from Tactics to Strategy

Content Marketing: Moving from Tactics to Strategy

London Research
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Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Connected Packaging: Future Trends & Improving Consumer Engagement – Join Our Webinar!

Date and Time: Thursday, September 28th, 09:30 – 10:30 am GMT+1. Are you curious about the future of packaging and how it’s reshaping industries while opening up new opportunities for brand engagement and...

Jenny Stanley
Jenny Stanley 22 September 2023
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Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
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Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

In an increasingly digital world, platforms like TikTok, X (formerly Twitter), Instagram and Facebook have seamlessly integrated into our lives, offering spaces for self-expression, connection and even marketing...

Chris Price
Chris Price 21 September 2023
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CX Conversations: Can Procurement and Agencies Be Allies?

CX Conversations: Can Procurement and Agencies Be Allies?

In this CX Conversations, Candyspace Managing Director, Matt Simpson, sits down with Stuart Dunk, Founder and Managing Director of Don't Forget to Look, to discuss everything that agencies and procurement...

Candyspace Media
Candyspace Media 20 September 2023
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Winning the War Against Misinformation

Winning the War Against Misinformation

With every huge leap forward in tech, there is also risk. This is more true than ever as generative AI continues to be widely adopted by both brands and consumers alike. Brands clearly need to take matters into their...

Emma Lacey
Emma Lacey 20 September 2023
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Unlocking Business Success: The Power of UX Consulting

Unlocking Business Success: The Power of UX Consulting

Explore the Power of UX Consulting: Your Secret Weapon for Digital Success! Discover how UX consultants transform digital spaces, drive business growth, and find the perfect UX expert to elevate your online presence...

Ravi Shukla
Ravi Shukla 19 September 2023
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4 Ways Transaction Screening Can Save Your Business

4 Ways Transaction Screening Can Save Your Business

Transaction screening: How to protect your business from financial crimes, regulatory violations, and reputational damage.

tony tyler
tony tyler 18 September 2023
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Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

“Understanding audience preferences and motivational needs are crucial for organisations to foster effective communication and to successfully engage with every generation”, says Andy Whitmore from 438. “There is a...

Andy Whitmore
Andy Whitmore 15 September 2023
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The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
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Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

We live in a progressively digitalized world where data breaches and cyber threats have become all too common. Safeguarding sensitive information has taken center stage especially for businesses. One of the most...

Austin Page
Austin Page 13 September 2023
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‘Complainer marketing’ – should we harness rage to promote brands?

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As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

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Bridging the Digital Divide: The Next Frontier in Employee Communication

While marketers are seamlessly connected to the world of work via our computers and mobile phones, some 80% of the global workforce operates outside the confines of a traditional desk.

Nick Watt
Nick Watt 12 September 2023
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