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Google Analytics Cross Channel Attribution Models Defined

Google Analytics Cross Channel Attribution Models Defined

Gone are the days where statements like “Half the money I spend on advertising is wasted: the trouble is I don’t know which half” by John Wanamaker still hold water.

Michael Diro Modi
Michael Diro Modi 29 July 2016
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End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, over the years, Google has reported one number that has left the advertising world wanting to know more.

Jasmeet Sawhney
Jasmeet Sawhney 29 July 2016
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5 Campaign Tracking Mistakes that Wreck Results & Shrink Budgets

5 Campaign Tracking Mistakes that Wreck Results & Shrink Budgets

Rumour has it that marketers today are “lucky”, because there are so many promotional channels they can use to connect with their audiences. But the question is - does more always equal better?

Milena Mitova
Milena Mitova 29 July 2016
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The Importance of Firmographics for B2B Marketing

The Importance of Firmographics for B2B Marketing

Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.

Victoria Dellacava
Victoria Dellacava 29 July 2016
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Why Your Content Should Tell A Great Story

Why Your Content Should Tell A Great Story

Do you know how to tell a great story? Storytelling has become the latest buzzword when it comes to marketing your business. So much so, that the word has probably lost any meaning for you. But there is a reason it became popular in the first place: because the idea itself has a great deal of merit.

Julie Cave
Julie Cave 29 July 2016
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Why Your Lead Generation Strategies Are a Mess (And How to Unite Them)

Why Your Lead Generation Strategies Are a Mess (And How to Unite Them)

What's your marketing game plan? If you refer to your "marketing strategies" in plural, you're probably already at a disadvantage. You might be overseeing a mess of strategies — website, content, social, and SEO — like different silos that operate more or less independently of one another. If this is the case, you're at a disadvantage from your competitors who have united their strategy into one.

Kayli Kunkel
Kayli Kunkel 29 July 2016
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14 Clever Lead Generation Tactics

14 Clever Lead Generation Tactics

Generating new contacts is a very important aspect of marketing to ensure healthy growth of your business. But it's easy to run out of new ideas on how to attract these contacts. So, how about a little inspiration?

Marie-Pier Godere
Marie-Pier Godere 29 July 2016
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The Google Page Rank Secrets

The Google Page Rank Secrets

We’re going to take a look at leveraging Google Page Rank for Targeted Website Traffic, by means of commenting and posting. Commenting and Posting is also dependent on your knowledge in order to attract your audience’s attention. The key is not only to share valuable content, but it’s also important to know exactly who and/or where you share your content.

Deon Christie
Deon Christie 29 July 2016
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Mobile Conversion Rates: Definition And Strategies

Mobile Conversion Rates: Definition And Strategies

People are becoming more and more keen to use their mobile devices not just to search for what they need, but also to finalize their purchases. Mobile marketers need to clearly define what are the mobile conversion rates to monitor and the best ways to increase these rates.

Laura Cerone
Laura Cerone 29 July 2016
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4 Steps To Up Your Content Marketing Game

4 Steps To Up Your Content Marketing Game

Are you producing mediocre content? Here are 4 steps to cut through the clutter.

Stacey Danheiser
Stacey Danheiser 29 July 2016
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Popular articles

Crafting an Email Subject Line That Sells

Crafting an Email Subject Line That Sells

We're already half way through the year– boy did that go fast! In terms of email campaigns, this means it’s time to start analyzing how you're holding up against your annual goals and, if you're organized, start thinking about what 2017 might hold for you in terms of email goals.

Sophia Skinbjerg
Sophia Skinbjerg 25 July 2016
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Why Personalization Is A Must For The Mobile Customer Experience

Why Personalization Is A Must For The Mobile Customer Experience

With more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy.

Larisa Bedgood
Larisa Bedgood 27 July 2016
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Dark Social - Guide to What It Is and How to Measure It

Dark Social - Guide to What It Is and How to Measure It

Word of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause headaches for your marketing metrics.

Angela Southall
Angela Southall 26 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, over the years, Google has reported one number that has left the advertising world wanting to know more.

Jasmeet Sawhney
Jasmeet Sawhney 29 July 2016
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Latest reports

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Whitepaper: Customer- Focused Digital  Transformation

Whitepaper: Customer- Focused Digital Transformation

Hippo
Hippo
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Case Study: Nederlandse Spoorwegen

Case Study: Nederlandse Spoorwegen

Hippo
Hippo
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Future Of Finance: The Mobile Money Report

Future Of Finance: The Mobile Money Report

Episerver
Episerver
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The Complete Guide to B2B Marketing

The Complete Guide to B2B Marketing

Salesforce Pardot
Salesforce Pardot
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The Complete Guide to Lead Nurturing

The Complete Guide to Lead Nurturing

Salesforce Pardot
Salesforce Pardot
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Upcoming events

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Frosmo Breakfast & Learn: A single tag development, the fastest development method yet! 
- London
2 August 2016

Frosmo Breakfast & Learn: A single tag development, the fastest development method yet! 
- London

Leading UK ticket provider Eventim will talk about rapid single tag development! At the end of the day, all that stands between you and your online success is the complexity of your website and its development process. This session will help understand how to utilise single tag development and the immense capabilities of modern browsers.

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Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation? - London
3 August 2016

Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation? - London

When it comes to true “mobile-first” mentality Asia Pacific is leading the world. In these markets, the force of mobile is hard to ignore, and retailers have started taking action accordingly.

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dotlive: How to create stunning emails - London
4 August 2016

dotlive: How to create stunning emails - London

Join us at our inspiration breakfast session on Thursday August 4th at No.1 London Bridge on how to create stunning emails.

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Digiday Content Marketing Summit - Park City, UT
23 August 2016

Digiday Content Marketing Summit - Park City, UT

At the Digiday Content Marketing Summit in Park City, we’ll discuss how brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages.

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eCommerce Show Philippines 2016
6 September 2016

eCommerce Show Philippines 2016

After a hugely successful launch in 2015 and building on 20 years’ experience running Ecommerce Show Asia - the region’s biggest event dedicated to ecommerce innovation & technology - The Ecommerce Show Philippines 2016 is the ideal place to grow your Philippine business.

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