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From Success to Setback: Lessons in MarTech Decision-Making
Andrew Addison
By Andrew Addison 29 November 2023

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative. But it would be wrong to say that all technologies are the same.

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