Building the Business Case for Investment in Marketing Automation

By Simon Johnson 19 February 2019

Building the Business Case for Investment in Marketing Automation

Marketing automation software can yield a significant return on investment, helping to increase revenues and decrease costs, while also improving customer experience.

Act-On: How Financial Institutions Are Taking Advantage of Social Media

Technology and social media have transformed the financial services sector in very significant ways, from improving the way businesses conduct customer service to creating an entire subsection of financial-technology providers. Social media is a platform that can no longer be ignored, but thankfully marketing automation makes it easy for you to be timely and consistent with your efforts.

The New Customer Journey is Just Beginning

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22 February 2019Act-On: How Financial Institutions Are Taking Advantage of Social MediaTechnology and social media have transformed the financial services sector in very significant ways, from improving the way businesses conduct customer service to creating an entire subsection of financial-technology providers. Social media is a platform that can no longer be ignored, but thankfully marketing automation makes it easy for you to be timely and consistent with your efforts.
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