How DTC Brands Are Changing After Apple’s Privacy Changes

By Lloyd Davies 16 November 2022

How DTC Brands Are Changing After Apple’s Privacy Changes

Since the dawn of web 2.0, social platforms have offered direct-to-consumer (DTC) brands endless opportunities to reach new audiences, grow communities, and engage with customers on a personal level. Digitally native by nature, and with minimal high street or brick-and-mortar presence, the growth of many of these brands has been down to their success on these platforms.

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