Latest reports

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The Four Key Checklists for Choosing Your CMS Solution

The Four Key Checklists for Choosing Your CMS Solution

Kentico
Kentico
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Forrester Report: Your Digital Intelligence Strategy Must Match the Speed of your Customers

Forrester Report: Your Digital Intelligence Strategy Must Match the Speed of your Customers

Tealium
Tealium
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Data Governance: Embracing Security and Privacy

Data Governance: Embracing Security and Privacy

Tealium
Tealium
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Why the Universal Data Hub?

Why the Universal Data Hub?

Tealium
Tealium
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Single opt-in vs Double opt-in

Single opt-in vs Double opt-in

CommuniGator
CommuniGator
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Latest articles

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Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Most online advertising today delivers a mediocre customer experience. However media companies are perfectly positioned to deliver the full customer experience from ad impression, landing page, site experience and retargeting.

Kresten Bergsøe
Kresten Bergsøe 24 February 2017
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How Marketers Can Weather the Storm of New Seasonal Shopping Trends

How Marketers Can Weather the Storm of New Seasonal Shopping Trends

Christmas is coming. Or, at least, it could be very soon. Last year, Selfridges Oxford Street launched its 2016 Christmas campaign in August. Black Friday, too, is creeping closer. Amazon launched its 2016 Black Friday sales two weeks early. And what’s with new events like Singles Day?

Tim Carter
Tim Carter 24 February 2017
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The Secret To Writing Addictive Email Content

The Secret To Writing Addictive Email Content

While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you.

Monica Montesa
Monica Montesa 24 February 2017
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Personalising Push Notifications: A Head Start To Your Mobile Marketing

Personalising Push Notifications: A Head Start To Your Mobile Marketing

Push notifications are a key part of any mobile marketing strategy. With push notifications companies can re-engage with customers outside of an app, assist with conversions and loyalty campaigns and deliver long time results.

Cait Power
Cait Power 24 February 2017
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Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key pointers to drive the customer right down the ‘conversion funnel’.

Lorette Nettar
Lorette Nettar 24 February 2017
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17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to divide your lists into groups based on different traits.

Stefania Goldman
Stefania Goldman 24 February 2017
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3 Key Things To Know Before Planning A SEO Budget

3 Key Things To Know Before Planning A SEO Budget

Success in any marketing activity is primarily based on ideas and strategies. As a business owner, it is important to understand the key elements of SEO to come up with a strategic and goal oriented SEO plan for your business.

Robert Everett
Robert Everett 24 February 2017
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How To Build A Great Data Product

How To Build A Great Data Product

You have a customer in need, you have valuable data and you have the ability of finding the solution from that data. Now it is time to put the cherry on top by building a data product!

Asena Atilla Saunders
Asena Atilla Saunders 23 February 2017
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The Game For Deep Learning Has Just Begun

The Game For Deep Learning Has Just Begun

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion, Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in 1997, has slowly become part of everyday reality.

Daniel Surmacz
Daniel Surmacz 23 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can inform your strategy.

Jenna Tiffany
Jenna Tiffany 23 February 2017
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Upcoming events

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LSA17 Conference - San Diego
27 February 2017

LSA17 Conference - San Diego

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

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Qualification: IDM Award in Digital Copywriting - London
27 February 2017

Qualification: IDM Award in Digital Copywriting - London

Become a professionally qualified Digital Copywriter and be recognised for copy that gets demonstrable results across all digital platforms, with the highly acclaimed IDM Award in Digital Copywriting

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Digital Marketing For Financial Services Summit - San Francisco
27 February 2017

Digital Marketing For Financial Services Summit - San Francisco

Drive conversion, create loyalty, and maintain your competitive edge. Adopt cutting edge tactics from leading innovators to differentiate your financial brand.

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GDPR: Latest Update & Live Q&A - London
27 February 2017

GDPR: Latest Update & Live Q&A - London

Join us for our live GDPR webinar. If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

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Qualification: IDM Postgraduate Diploma in Digital Marketing with B2B - London
1 March 2017

Qualification: IDM Postgraduate Diploma in Digital Marketing with B2B - London

Develop deep, strategic digital marketing expertise and achieve business objectives in both B2C and B2B. Ideal for marketers who want to broaden their skill set and widen their professional recognition

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Popular articles

7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
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10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
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