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Crafting the Perfect User-Generated Content Campaign for Your Brand

Crafting the Perfect User-Generated Content Campaign for Your Brand

Let me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement user generated content campaigns. So, that content sits in a folder on your computer, or worse – you ignore it completely.

Luisana Cartay
Luisana Cartay 27 July 2016
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Are football clubs losing touch with their ‘Real’ fans?

Are football clubs losing touch with their ‘Real’ fans?

Hyundai’s sponsorship and advertising during Euro 16 included the hashtag #RealFansFirst but do they actually have a definition of, or understand who are ‘real’ fans?

Nik Harta
Nik Harta 27 July 2016
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Four Ways the Marketer Supports Customer Retention

Four Ways the Marketer Supports Customer Retention

Brand awareness and acquisition are no longer the single twin pillars of marketing. The marketing team is responsible for designing and building a company's brand and ensuring that brand experience is consistent for all prospects.

Riley Edmunds
Riley Edmunds 27 July 2016
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Are Your Comments Getting The S.E.O Boot?

Are Your Comments Getting The S.E.O Boot?

When you decide to comment on a certain site, your Primary Purpose is to end up getting some Targeted Traffic Yourself. But, let me guess…you’ve been commenting for months with absolutely No Results, right? Well there’s a little more to just commenting, because commenting must be used as a means of Getting recognized as a Professional. You have to pay attention to three key points when commenting.

Deon Christie
Deon Christie 27 July 2016
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Home or Abroad: How to Decide Whether to Publish on Your Own Blog or Third-Party Site

Home or Abroad: How to Decide Whether to Publish on Your Own Blog or Third-Party Site

It’s an important question to figure out, especially when your content marketing should correspond with your overall online marketing strategy. Here are the pros of each approach. (There are no cons to publishing content, wherever.)

Assaf Dudai
Assaf Dudai 27 July 2016
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Warning: You're Losing Money If You're Not Publishing Blog Posts

Warning: You're Losing Money If You're Not Publishing Blog Posts

If you’re not publishing business blog posts, sound the alarms and go on high alert immediately. Why, you may ask?

Shelby Catalano
Shelby Catalano 27 July 2016
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Why Personalization Is A Must For The Mobile Customer Experience

Why Personalization Is A Must For The Mobile Customer Experience

With more consumers today starting their purchase journey on mobile devices, marketers must place renewed emphasis on optimizing the mobile experience as part of a successful multi-channel strategy.

Larisa Bedgood
Larisa Bedgood 27 July 2016
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Dark Social - Guide to What It Is and How to Measure It

Dark Social - Guide to What It Is and How to Measure It

Word of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in marketing, something known as dark social, which can equally cause headaches for your marketing metrics.

Angela Southall
Angela Southall 26 July 2016
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How Accelerated Mobile Pages (AMP) Can Create Value For Your Website

How Accelerated Mobile Pages (AMP) Can Create Value For Your Website

11.6% of websites had adopted Accelerated Mobile Pages by June 2016, according to research conducted by Searchmetrics. Curious to know how Accelerated Mobile Pages can benefit your website content?

James Hook
James Hook 26 July 2016
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Why Ecommerce Businesses Should Have Ecommerce Apps

Why Ecommerce Businesses Should Have Ecommerce Apps

The best ecommerce mobile apps, those who register the highest conversion rates, are the apps which focus on keeping the navigation and the checkout process simple and collect data from the users in order to target them in a more meaningful way.

Laura Cerone
Laura Cerone 26 July 2016
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Popular articles

Crafting an Email Subject Line That Sells

Crafting an Email Subject Line That Sells

We're already half way through the year– boy did that go fast! In terms of email campaigns, this means it’s time to start analyzing how you're holding up against your annual goals and, if you're organized, start thinking about what 2017 might hold for you in terms of email goals.

Sophia Skinbjerg
Sophia Skinbjerg 25 July 2016
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Project Management, Well That's Just Making Lists, Isn't It?

Project Management, Well That's Just Making Lists, Isn't It?

The life of the project manager is a complex one. They spend their working lives juggling projects, clients, tasks, timelines, timesheets, resources, budgets, invoices and team morale. Here's how we ensure our project management team has the support and systems they need to stay in control.

Karen Bewick
Karen Bewick 22 July 2016
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7 Content Marketing Trends Driving Growth in 2016

7 Content Marketing Trends Driving Growth in 2016

Ever since marketers discovered that SEO alone wasn’t enough to meaningfully engage consumers, they’ve been working round the clock to make their content better. It’s no longer just about ranking on search engines.

Vladimir Nagin
Vladimir Nagin 20 July 2016
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Web Design 101: Content vs Design - Which Comes First and Why?

Web Design 101: Content vs Design - Which Comes First and Why?

Is this the mother of the chicken and egg situation or what! When designing a website, there’s one major quandary designers run into again and again: Should you create a compelling design and then see where content fits? Or should you create content and design around it?

Michael Georgiou
Michael Georgiou 19 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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Latest reports

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Whitepaper: Customer- Focused Digital  Transformation

Whitepaper: Customer- Focused Digital Transformation

Hippo
Hippo
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Case Study: Nederlandse Spoorwegen

Case Study: Nederlandse Spoorwegen

Hippo
Hippo
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Future Of Finance: The Mobile Money Report

Future Of Finance: The Mobile Money Report

Episerver
Episerver
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The Complete Guide to B2B Marketing

The Complete Guide to B2B Marketing

Salesforce Pardot
Salesforce Pardot
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The Complete Guide to Lead Nurturing

The Complete Guide to Lead Nurturing

Salesforce Pardot
Salesforce Pardot
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Upcoming events

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Spotlight - London
28 July 2016

Spotlight - London

Join Wirehive 100 and ForrestBrown for an afternoon of insight into the hottest tips and tricks on running a successful digital agency.

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Frosmo Breakfast & Learn: A single tag development, the fastest development method yet! 
- London
2 August 2016

Frosmo Breakfast & Learn: A single tag development, the fastest development method yet! 
- London

Leading UK ticket provider Eventim will talk about rapid single tag development! At the end of the day, all that stands between you and your online success is the complexity of your website and its development process. This session will help understand how to utilise single tag development and the immense capabilities of modern browsers.

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Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation? - London
3 August 2016

Frosmo Breakfast & Learn: Cross device tracking, a vital tool in Mobile optimisation? - London

When it comes to true “mobile-first” mentality Asia Pacific is leading the world. In these markets, the force of mobile is hard to ignore, and retailers have started taking action accordingly.

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dotlive: How to create stunning emails - London
4 August 2016

dotlive: How to create stunning emails - London

Join us at our inspiration breakfast session on Thursday August 4th at No.1 London Bridge on how to create stunning emails.

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Digiday Content Marketing Summit - Park City, UT
23 August 2016

Digiday Content Marketing Summit - Park City, UT

At the Digiday Content Marketing Summit in Park City, we’ll discuss how brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages.

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