Latest reports

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Growth Hacking: Not Just for Startups

Growth Hacking: Not Just for Startups

Kentico
Kentico
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How Digital Agencies Stay Successful

How Digital Agencies Stay Successful

Kentico
Kentico
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The Knowledge Guide to Customer Loyalty Strategy

The Knowledge Guide to Customer Loyalty Strategy

Rare & Digital Doughnut
the Guide and Author
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The Ultimate Guide to Website Personalization

The Ultimate Guide to Website Personalization

Progress
Progress
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The State Of Digital Business

The State Of Digital Business

Progress
Progress
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Latest articles

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To Aspiring Developers: The Hallmarks of Bad Mobile UI and How to Avoid Them

To Aspiring Developers: The Hallmarks of Bad Mobile UI and How to Avoid Them

The benefits of a good UI are plentiful, especially if you’re looking to bolster customer relations. Unfortunately, crafting a good UI is difficult, and there are many pitfalls that developers can encounter during the design and development processes. Here are some of them.

Evan Rose
Evan Rose 27 June 2017
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Growing Your SMS Opt-Ins

Growing Your SMS Opt-Ins

Text messages have a 98% read rate, with 9 out of 10 text messages opened within 3 seconds of being received. On top of this, 29% of people targeted with SMS opt-in campaigns respond to the message, with 14% of people targeted making a purchase as a result of the original opt-in message.

Matthew Winters
Matthew Winters 27 June 2017
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5 Marketing Automation Hacks

5 Marketing Automation Hacks

In 2015, it was predicted that marketing automation will be amongst the most piloted marketing technologies, and since then, the term has become a buzz-word for marketers. Now, marketing automation is almost seen as something both necessary for business growth and essential for generating new leads.

Natasha Orme
Natasha Orme 26 June 2017
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The 3 Resourceful Ways to Hold on to Your Clients and Boost Profitability

The 3 Resourceful Ways to Hold on to Your Clients and Boost Profitability

Most companies know it’s easier to sell to an existing customer than it is to find a new one. With an existing customer, all the initial marketing and acquisition cost has been paid for. The customer already trusts the brand so future sales are all but guaranteed. Sadly, most insurance agencies fail to capitalize on this simple truth.

Roi Agababa
Roi Agababa 23 June 2017
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 10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

1. Nearly 80% of the population is on social media (!) 2. Social media advertising is MASSIVE for online retailers, and is only going to grow. Now that I have your attention, let me explain who this post is for... If you’re looking to gain a competitive edge in social media advertising, this post is for you.

Luisana Cartay
Luisana Cartay 23 June 2017
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5 Steps To Developing A Multilingual Content Marketing Strategy

5 Steps To Developing A Multilingual Content Marketing Strategy

Are you wondering how to coordinate a successful multilingual content marketing strategy? Check out these five steps to help you on your way.

David Ost
David Ost 23 June 2017
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Agencies Pitches - it's all about collaboration, creativity, and chemistry

Agencies Pitches - it's all about collaboration, creativity, and chemistry

Today, any agency knows that working for new business takes a great deal of investment. The problem is, more project work means more pitches. With a higher volume of pitches, there’s a risk of quality and creativity suffering. With this context in mind, I explore what agencies should focus on in a pitch to clinch the next deal.

Spencer Waldron
Spencer Waldron 22 June 2017
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How to Use Web Push to Re-Engage Shoppers

How to Use Web Push to Re-Engage Shoppers

When you use web push throughout the entire customer journey, you can not only engage your shoppers more immediately and with increased relevance, you’ll be able to learn more about their needs and preferences along the way for an even stronger brand-user relationship.

Sruthi Narayanan
Sruthi Narayanan 22 June 2017
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5 Key Benefits of Artificial Intelligence in Marketing

5 Key Benefits of Artificial Intelligence in Marketing

According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for Marketing departments and changes customer relationships in depth. Predictive Marketing could help you unlock the untapped potential in your business. Here’s how...

Glen Westlake
Glen Westlake 21 June 2017
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Pinterest: 3 Reasons it Could Now be Retail's Perfect Bedfellow.

Pinterest: 3 Reasons it Could Now be Retail's Perfect Bedfellow.

For the past few years, Pinterest has been in the shadows of the likes of Facebook and Instagram when it comes to advertising. With a slew of new features and 110m+ active users, perhaps now it has come of age for retailers.

Angela Southall
Angela Southall 21 June 2017
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Upcoming events

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ABM Workshop: ABM in the Real World - London
28 June 2017

ABM Workshop: ABM in the Real World - London

Our upcoming workshop on 28th June takes a deep dive into how Demandbase customers are benefitting by using an account-based at scale approach to create a stronger pipeline and close bigger deals.

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Training: Introduction to Data - London
29 June 2017

Training: Introduction to Data - London

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

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Training: Customer Retention - London
29 June 2017

Training: Customer Retention - London

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

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Qualification: IDM Award in Data - London
29 June 2017

Qualification: IDM Award in Data - London

Get qualified as a data marketing expert and gain the skills and confidence to define your organisation’s data strategy with our IDM Award in Data

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Webinar: Connecting Content & Commerce: Here’s How—and Why
29 June 2017

Webinar: Connecting Content & Commerce: Here’s How—and Why

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.

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Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
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14 Facebook post ideas for each and every brand

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your audience’s attention instead of losing them to your competitors. And if you don’t enhance your strategy with creative ideas that work towards your business goals, your performance is going to weaken.

Jan Zajac
Jan Zajac 19 June 2017
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How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
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How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re investing a lot of marketing budget in reaching out to new clients. But fail to get eyes on your website and your efforts will be in vain.

David Ost
David Ost 14 June 2017
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