5 Practical Tips to Improve Your Data Quality

By Eric Jan C. van Putten 4 September 2019

5 Practical Tips to Improve Your Data Quality

Data quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have high-quality data when they are able to use it effectively to determine key business decisions. Data is considered “bad” or of “poor quality” when it’s inaccurate, which, unfortunately, is the norm rather than the exception in various industries.

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis, and BlueVenn VP of Marketing Anthony Botibol, as they uncover how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

The New Customer Journey is Just Beginning

Progress

    
            Join the Largest Digital & Marketing Community in the World!
        
Read more

            Get Involved.. Contribute an Article to Digital Doughnut Now!
        
Read more

            NEW! Marketing Technology Vendor Selection Packs
        
Read more

            Learn how to get the most out of Digital Doughnut
        
Read more

            Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut
        
Read more

    
            Why Sitecore is the Perfect Tool for Charities
            Trillium
        
Read more

            What does Omnichannel Marketing Means for Charities and Membership Organisations
            Trillium
        
Read more

            Your Journey to Digital Success
            Trillium
        
Read more

            The Future of Fundraising
            Trillium
        
Read more

            Understanding Airline & Travel Booking Trends
            SaleCycle
        
Read more

    
            Charities and the Digital Future
            Digital Doughnut
        
In partnership with
                
Read more

            AI-Driven Customer Experience (What it means for Financial Services)
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide - The Power of Digital Direct Mail
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide to Social Video Streaming
            Digital Doughnut
        
In partnership with
                
Read more

            The State of B2B Lead Generation
            Digital Doughnut
        
Read more

    
Launching A New Business Website? 4 Ways To Hype It Up On Social MediaGetting people excited about the launch of your new business website is never easy, especially if you don't already have a big following. This article will take a look at what you need to do to generate some hype...

                Robert Brandl
                17 September 2019
            
Read more

Part 1 - Tips For Social Media CalendarAn editorial calendar is what tracks everything you need to know about the content you are publishing. Who are you writing it for? What is the article’s overall purpose? What does the title rank? 

                Rick Barron
                17 September 2019
            
Read more

Surprising B2B Social Media Marketing Stats 2019The modern B2B marketing environment is always on the move – tactics, technology and trends are never stagnant. 

                Mathew Richard
                17 September 2019
            
Read more

Its Not Just About Faster PhonesThe countdown to the 5G revolution has begun, and the explosion of connected devices, such as mobile phones, televisions, security systems, and speakers, among others, is only going to intensify.

                Rick Barron
                16 September 2019
            
Read more

What's The Plan?In today’s 24/7 world, your business can thrive or die based on your company's unique digital marketing plan. 

                Rick Barron
                13 September 2019
            
Read more

How to Use Google Ads Effectively for Local Business SuccessGoogle Ads have benefited local businesses for years. As the internet evolves, changes happen to marketing tactics and tools as well. And as marketers, all we can do is adapt to the changes and implement the best...

                Al Gomez
                12 September 2019
            
Read more

7 Tips to Make Your Employees Engaged with Successful WebinarsSo how can you activate your employees? One means which can be used is the webinar technology. With webinars, you can readily connect with the employees using the means of collaboration and then bring them together...

                Prince Kapoor
                12 September 2019
            
Read more

Next Generation Content Marketing: How Buyer Intent Is Changing the GameThe power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

                Maria Price
                12 September 2019
            
Read more

Publishers Squabbling over Advertising Revenue CrumbsWhere are you accessing your digital content? There's a chance that you're on Facebook and/or YouTube at least once a day. That's where the advertising revenue is. Book publishing companies cannot compete ...

                Darren Ryan
                11 September 2019
            
Read more

3 Powerful Tips for Marketing Your Loyalty Program ProperlySo you’ve got a fantastic loyalty rewards program to engage your customers, but no one knows about it? It might be because you’re not harnessing the power of these three magic marketing tricks…

                Brad Davis
                11 September 2019
            
Read more

    
18 September 2019BIMA Digital and Tech Conference, Lessons From The FutureAt this inaugural BIMA Conference, you’ll hear from the innovators who are making voice more inclusive, making transport more sustainable, and making news less ‘fake’. You’ll explore how tech is fighting malaria and revolutionising Wimbledon. And you’ll hear from thought leaders who are challenging humanity to take back control of ‘runaway tech’.
Read more

18 September 2019The Art of Converting Webinar Leads into Pipeline and Revenue EMEAAttend September’s edition of our Webinar Best Practices Series, “The Art of Converting Webinar Leads into Pipeline and Revenue” and learn best practices for finding webinar leads and more effectively engaging with them and, ultimately, converting them into new business.
Read more

18 September 2019BIMA Awards Ceremony 2019The BIMA Awards are the longest standing and most prestigious digital awards in the UK. They seek to support and encourage the work in the British digital sector that is pushing the limits of what is possible, making a difference in business, culture and society.
Read more

19 September 2019Turning Data into Action: Roundtable EventAre you struggling to turn your data and analytics into something which makes a difference for your business? Senior marketers, analysts and data scientists are invited to an event hosted by London Research and Baresquare to explore how organisations can translate the data available to them into effective actions to drive better online commercial performance.  

Read more

26 September 2019Save Money and Increase Revenue with Data-Driven MarketingDiscover how using data-driven marketing to engage with customers can increase revenue whilst reducing costs. This webinar will provide the tools you need to analyse your digital marketing activities to discover where you sit on Google’s Digital Maturity Benchmark, exploring five key areas that will help you reach digital maturity.
Read more

    
10 Digital Marketing Trends for 2019 you Should KnowAs digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

                Georges Fallah
                27 December 2018
            
Read more

7 reasons why social media marketing is important for your businessSocial media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

                Sharron Nelson
                6 February 2018
            
Read more

Top 10 Skills to Become a Rockstar in Digital MarketingTechnology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

                Jessica Andriani
                7 September 2018
            
Read more

Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

                Salman Sharif
                7 July 2017
            
Read more

Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more