It's Kind of a Funny Story
“I'm loved by some, hated by many, envied by most, yet wanted by all.” – Sherrilyn Keyon. In this post I illustrate how to be hated by many, envied by some and wanted to be visited by all...out of pure curiosity. A pivotal lesson in branding can be grasped here, and that is in reality you cannot appeal to or please everyone. You must differentiate and create a ruckus to truly stand out.
26 October 2016