Audience-First: The Future of Paid Performance
The paid landscape has seen some huge developments over the last year. You need to be dedicated to connecting your clients with the right audiences. Through deep data insight, you can stay at the forefront of paid performance. Here, the Head of Paid Performance at Return, Victoria Blount, gives her thoughts on what the future has in store, from audience-first targeting, to breaking down silos.
22 February 2018