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Content is King – But Where are the Kingmakers?
Michael Nutley
By Michael Nutley 5 May 2021

Content is King – But Where are the Kingmakers?

The second-biggest challenge in lead generation is creating high quality content. London Research and Demand Exchange brought together a number of marketers working with content to discuss the problems they've faced, and the solutions they've found.

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What's on
Unveiling of the 2021 Webinar Benchmarks Report
12 May 2021

Unveiling of the 2021 Webinar Benchmarks Report

Webinars have never been more important for how we connect in a digital-first world. But what does webinar success look like in this new normal? ON24 looked at the results of over 100,000 webinars over the past year to find out.

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Latest Report
The State of B2B Lead Generation 2021

The State of B2B Lead Generation 2021

Demand Exchange
Demand Exchange
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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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How Marketing and Sales Work Together

How Marketing and Sales Work Together

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How Productive is Remote Working?

How Productive is Remote Working?

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Latest resources

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Checklist: How can you prepare for Google's page experience update?

Checklist: How can you prepare for Google's page experience update?

Siteimprove
Siteimprove
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The Marketer's Playbook to Drive your Digital Strategy in 2021

The Marketer's Playbook to Drive your Digital Strategy in 2021

Siteimprove
Siteimprove
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6 Priorities for Digital Decision-Makers in 2021

6 Priorities for Digital Decision-Makers in 2021

Siteimprove
Siteimprove
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The 7 Phases of a Website Redesign

The 7 Phases of a Website Redesign

Siteimprove
Siteimprove
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Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Siteimprove
Siteimprove
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Our Research

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2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

London Research
In partnership with
Trustpilot
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Customer data – Marketing's Secret Weapon

Customer data – Marketing's Secret Weapon

London Research
In partnership with
Jahia
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Remote Working 2020: Advantages and Challenges

Remote Working 2020: Advantages and Challenges

London Research
In partnership with
Adobe
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Adobe Sign E-signatures 2020: Use Cases and Opportunities

Adobe Sign E-signatures 2020: Use Cases and Opportunities

London Research
In partnership with
Adobe
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The State of Universal Content Management 2020

The State of Universal Content Management 2020

London Research
In partnership with
censhare
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Latest articles

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British Firms Still Trying to Work Out What Digital Marketing is

British Firms Still Trying to Work Out What Digital Marketing is

A new survey of UK firms reveals that many are grappling with digital marketing and how to make the most from the internet.

William Furney
William Furney 7 May 2021
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How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

In a blog post released on March 3rd, David Temkin, Google’s Director of Product Management, Ads Privacy and Trust, confirmed that Google would be killing off the cookie, as early as January 2022. He also clarified...

Fredrik Kinge
Fredrik Kinge 7 May 2021
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Operational Data Store for Digital Transformation

Operational Data Store for Digital Transformation

Increasing business efficiency while reducing costs has always been a challenge for businesses, and it has become a bigger challenge through the years, especially in light of the challenges posed by Covid-19.

Edward Huskin
Edward Huskin 6 May 2021
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How to Establish Customer Loyalty Through SMS Marketing

How to Establish Customer Loyalty Through SMS Marketing

There’s no shortage of reasons to incorporate SMS marketing into your strategy—boost brand awareness, customer loyalty, and generate leads and sales.

Alex Alabiso
Alex Alabiso 6 May 2021
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Content is King – But Where are the Kingmakers?

Content is King – But Where are the Kingmakers?

The second-biggest challenge in lead generation is creating high quality content. London Research and Demand Exchange brought together a number of marketers working with content to discuss the problems they've...

Michael Nutley
Michael Nutley 5 May 2021
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How to Create a Successful Video Marketing Strategy

How to Create a Successful Video Marketing Strategy

What has now changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It is central to your outreach and campaign efforts, especially...

Brad Chuck
Brad Chuck 5 May 2021
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Digital Marketing for Commercial Real Estate

Digital Marketing for Commercial Real Estate

Millions of square feet of commercial properties worth billions are sold, bought, and leased all around the world every year. Typically, all of them have a network of important contacts they use to draw potential...

Olivia Martinez
Olivia Martinez 5 May 2021
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5 Conversion Rate Optimization Strategies for Startups

5 Conversion Rate Optimization Strategies for Startups

The main objective of an entrepreneur is to maximize online business sales and presence. Companies offer something unique in a competitive marketplace on their website that turns simple visitors into potential...

Henny Kel
Henny Kel 4 May 2021
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How Much Does a Website Cost?

How Much Does a Website Cost?

In marketing, we will always tell you that your website is your number one marketing asset. It is the tool that defines your brand, products and services and measures your past, current and future marketing and...

Brad Chuck
Brad Chuck 4 May 2021
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How to Sell to the Post-Covid Consumer

How to Sell to the Post-Covid Consumer

Digital promotions are becoming ever more complex as the number of channels and devices explode, which represents a great opportunity for companies with the tools to manage them, says Robin Coles, EMEA MD, XCCommerce.

Robin Coles
Robin Coles 4 May 2021
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Upcoming events

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Unveiling of the 2021 Webinar Benchmarks Report
12 May 2021

Unveiling of the 2021 Webinar Benchmarks Report

Webinars have never been more important for how we connect in a digital-first world. But what does webinar success look like in this new normal? ON24 looked at the results of over 100,000 webinars over the past year to find out.

Read more
Search Marketing Expo – SMX 2021
18 May 2021

Search Marketing Expo – SMX 2021

Immerse yourself in three days of SEO, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon.

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How to Win with SKAdNetwork & Snap
19 May 2021

How to Win with SKAdNetwork & Snap

Join growth and product experts from Snap and AppsFlyer as they discuss optimizing measurement with SKAdNetwork.

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#DMWF Global 2021
2 June 2021

#DMWF Global 2021

This great event will bring together the worldwide digital marketing community online to tackle the challenges that the digital future presents. #DMWF Global 2021 offers a unique opportunity to be part of the industry-leading digital marketing technology event.

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Utah DMC Digital Marketing Conference
27 August 2021

Utah DMC Digital Marketing Conference

The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premier digital marketing conference: if you miss it, you miss out.

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