Top Five Tips: Maximising ROI from Adobe Campaign

By Grace Russell 11 October 2018

Top Five Tips: Maximising ROI from Adobe Campaign

39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most companies - (Gartner, 2016). So how can those who have invested in Adobe Campaign, a powerful and visionary marketing automation tool, ensure that ROI lands in their laps?

How to Become a Superstar Webinar Presenter

The last thing you want to hear is that your presenter was dull and people weren’t engaged. A bored audience means low viewing time, low content retention, and, sometimes, total brand rejection. Don’t let that happen to you!

CMO Guide to Website Redesign

Acquia

    
            Join the Largest Digital & Marketing Community in the World!
        
Read more

            Get Involved.. Contribute an Article to Digital Doughnut Now!
        
Read more

            NEW! Marketing Technology Vendor Selection Packs
        
Read more

            Learn how to get the most out of Digital Doughnut
        
Read more

            Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut
        
Read more

    
            Marketers Survey Results 2018: An Insider's Look at Media,Brand Safety, and Partnerships
            Sizmek
        
Read more

            7 Essential Steps to GDPR Compliance
            Sizmek
        
Read more

            Building a Successful Multisite Practice
            Acquia
        
Read more

            Digital Factories: Manage Your Sites and Content at Scale
            Acquia
        
Read more

            Digital Personalization 101
            Acquia
        
Read more

    
            AI-Driven Customer Experience (What it means for Financial Services)
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide - The Power of Digital Direct Mail
            Digital Doughnut
        
In partnership with
                
Read more

            The Knowledge Guide to Social Video Streaming
            Digital Doughnut
        
In partnership with
                
Read more

            The State of B2B Lead Generation
            Digital Doughnut
        
Read more

            Email Benchmarking Report 2017
            Digital Doughnut
        
In partnership with
                
Read more

    
Clarity at the Core Part: PIM and MDMDo you want to take control of the omnichannel and want to understand business software which will help you with that? Start with a clear understanding of Product Information Management software and Master Data...

                Janusz Wojciechowski
                16 October 2018
            
Read more

The omnichannel imperative: key steps to success The importance of providing a strong omnichannel experience during your company’s digital transformation cannot be overstated. Simply meeting the complex modern customer expectations with an omnichannel experience is...

                Hideki Hashimura
                15 October 2018
            
Read more

Nearly half of enterprise brands believe they are at risk of a website data breachEnsighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

                Ian Woolley
                15 October 2018
            
Read more

5 Tips to Promote Your Business With Discount MarketingDiscounts play a crucial role in a brand’s life. They are one of the best ways to increase your sales and award your customers; however, there is a fine line between operating an effective discount strategy and...

                Asena Atilla Saunders
                15 October 2018
            
Read more

The Digital Dozen – Oliver Whitten, COO, AdformThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Oliver Whitten, COO of Adform, about his career path and ask the question on everyone’s lips...

                Oliver Whitten
                15 October 2018
            
Read more

Bricks-and-mortar Life After DeathThe digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat.

                Janusz Wojciechowski
                12 October 2018
            
Read more

How Is Artificial Intelligence Going To Affect Future Industries?Artificial Intelligence Solutions For The Future Industries

                Paresh Sagar
                12 October 2018
            
Read more

Top Five Tips: Maximising ROI from Adobe Campaign39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

                Grace Russell
                11 October 2018
            
Read more

Building your Martech Stack: Best-in-Breed or Single Vendor?When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

                Grace Russell
                11 October 2018
            
Read more

How to Take Your Customer Experience to the Next Level in 2019There were those days when having a great customer experience revolved all around human interaction – for example, a smile from a shop assistant made all the difference. However, with changing times; businesses have...

                Neel Sinha
                11 October 2018
            
Read more

    
17 October 2018B2B Online AsiaB2B Online is the ONLY pan-Asian Digital event for leading manufacturers and distributors.
Read more

24 October 2018How to Become a Superstar Webinar PresenterThe last thing you want to hear is that your presenter was dull and people weren’t engaged. A bored audience means low viewing time, low content retention, and, sometimes, total brand rejection. Don’t let that happen to you!
Read more

6 November 2018Marketing Automation & Artificial IntelligenceLet’s face it, by now you’re probably aware of this big scary idea that is ‘Artificial Intelligence’ (AI), that is unless you have been living under a rock this past year. We’re going to say something shocking, so bear with us. Yes, the concept of AI is terrifying (don’t worry we feel the same), but what if it could actually benefit marketing automation? Crazy right? Well, apparently this idea isn’t so crazy after all. We’ve said it before, whether you like it or not, AI is going to impact your job role in some shape or form so, why don’t we embrace it instead of burying our heads in the sand?
Read more

6 November 2018Marketing Made PersonalThere are many reasons why you may want to start take your marketing and lead gen efforts to the next level. You want to drive growth, which requires feeding sales more of the right leads. But how do you do this effectively in a world where every buying journey has become so individually unique?
Read more

14 November 2018How can Salesforce Marketing Cloud help achieve multichannel marketing?Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. 

More than half of organizations say that “non-integrated tech platforms” are the single biggest barrier to running more integrated marketing activities.
Read more

    
7 reasons why social media marketing is important for your businessSocial media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

                Sharron Nelson
                6 February 2018
            
Read more

Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

Top 10 B2B Platforms to Help your Business Grow WorldwideAlthough the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

                Salman Sharif
                7 July 2017
            
Read more

What Marketing Content Do Different Age Groups like to Consume?Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

                Lisa Curry
                21 October 2016
            
Read more

Collection Of The Best Email Testing Tools OnlineDon’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

                Roland Pokornyik
                31 October 2016
            
Read more