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The Why and The How of The Digital Business Imperative
Morag Cuddeford-Jones
By Morag Cuddeford-Jones 18 January 2021

The Why and The How of The Digital Business Imperative

It's safe to say that there aren’t enough superlatives to describe how shattering and age defining the Covid-19 pandemic has been for huge swathes of the earth’s population to date. With no corner of the globe's society and economy entirely untouched by the effects of the Covid-19 pandemic, the first wave in the western world saw businesses either scrambling to become virtual overnight or to seriously improve their online game. And here we are – a couple of waves later with little let up in sight.

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What's on
Adobe Summit - London
27 April 2021

Adobe Summit - London

If you’re creating, optimizing, or monetizing customer experiences, you belong at this global event. Join Adobe to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

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Latest Report
Supermarkets 2025: Research Report

Supermarkets 2025: Research Report

Bazaarvoice
Bazaarvoice
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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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How Marketing and Sales Work Together

How Marketing and Sales Work Together

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How Productive is Remote Working?

How Productive is Remote Working?

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Latest resources

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2021 Consumer Finance report: How Covid-19 is impacting banking and payments

2021 Consumer Finance report: How Covid-19 is impacting banking and payments

London Research
Trustpilot
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First in Line: Early Technology Adopters Around the Globe

First in Line: Early Technology Adopters Around the Globe

YouGov
YouGov
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Engineered Systems Past, Present & Future

Engineered Systems Past, Present & Future

Data Intensity
Data Intensity
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Supermarkets 2025: Research Report

Supermarkets 2025: Research Report

Bazaarvoice
Bazaarvoice
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The Asteroid Has Hit... Now What? - Watch Now

The Asteroid Has Hit... Now What? - Watch Now

censhare
censhare
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Our Research

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2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

London Research
In partnership with
Trustpilot
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Customer data – Marketing's Secret Weapon

Customer data – Marketing's Secret Weapon

London Research
In partnership with
Jahia
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Remote Working 2020: Advantages and Challenges

Remote Working 2020: Advantages and Challenges

London Research
In partnership with
Adobe
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Adobe Sign E-signatures 2020: Use Cases and Opportunities

Adobe Sign E-signatures 2020: Use Cases and Opportunities

London Research
In partnership with
Adobe
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The State of Universal Content Management 2020

The State of Universal Content Management 2020

London Research
In partnership with
censhare
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Latest articles

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How A Strong Brand Presence Can Help And How To Achieve It

How A Strong Brand Presence Can Help And How To Achieve It

Typically, luxury brands run marketing campaigns all year round, with or without Covid-19 and lockdown. Consumers are willing to pay a premium price for these types of products for a reason, which is, strong brand...

Jenny Stanley
Jenny Stanley 26 January 2021
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2021 Best Tool To Embed Facebook Feed On Your Website

2021 Best Tool To Embed Facebook Feed On Your Website

Embedding Facebook feeds on your website lets you demonstrate trust on your website by displaying user-generated content such as feedback, testimonials, reviews, hashtag campaigns, and more across the web platforms.

Daisy Smith
Daisy Smith 26 January 2021
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Is Your Ecommerce Brexit Proof?

Is Your Ecommerce Brexit Proof?

Brands and supplier manufacturers have much to consider during the Brexit transition. The plethora of new guidelines and specifications will mean additional headaches for any marketing team getting products into the...

Mike Owen
Mike Owen 26 January 2021
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20 Design Terms For Non-Designers

When you’re in the process of designing the perfect logo for your brand, you may come across certain terms that feel like a whole different language to you. What are RGB and CMYK? What does having white space in a...

Richard Lau
Richard Lau 25 January 2021
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The 5 Best Performing Digital Ads You Wouldn't Want To Miss

The 5 Best Performing Digital Ads You Wouldn't Want To Miss

Digital marketing opens your business to a demographic incomparably larger than what can be attracted locally. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients...

Jenny Stanley
Jenny Stanley 25 January 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

Three Resolutions Customer-Focussed Businesses Must Make In 2021

Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

Bart Heilbron
Bart Heilbron 25 January 2021
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How To Create Fashion-Friendly Content On Instagram

How To Create Fashion-Friendly Content On Instagram

Choosing suitable content for Instagram is one of the major challenges. While you need to choose the latest concepts that appeal to the audience, substantiating those feeds with appropriate visuals is the next step...

Trudy Seeger
Trudy Seeger 22 January 2021
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Checklist To Choose The Right Live Chat Software for Your Business

Checklist To Choose The Right Live Chat Software for Your Business

Today, customers expect to be able to engage your business through the channel of their choice. Below, we outline the key factors to consider when evaluating live chat software.

Bruce Hogan
Bruce Hogan 21 January 2021
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How is Data Analytics Transforming The FMCG Industry?

How is Data Analytics Transforming The FMCG Industry?

The current landscape for for FMCG industry has been growing at a rapid pace for a long period. Despite the positive growth prospects of the industry, its trends continuously change based on dynamic consumer behavior.

Digital Doughnut Contributor
Digital Doughnut Contributor 21 January 2021
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Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Banking Customers Trust Each Other For Advice On Switching To Contactless Payments

Covid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer...

Sean Hargrave
Sean Hargrave 20 January 2021
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Upcoming events

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Social Media Strategies Summit Virtual Event 2021
25 February 2021

Social Media Strategies Summit Virtual Event 2021

The premier online event for senior marketers like you – a unique opportunity to engage in 2 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line.

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The Martech Conference
17 March 2021

The Martech Conference

This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies -- all from the comfort and safety of your own computer.

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#DMWF North America 2021
24 March 2021

#DMWF North America 2021

This great event offers a unique opportunity to be part of the industry-leading digital marketing technology event. Gain significant brand exposure and promote your company as a thought-leader alongside top-level speakers to an audience of worldwide marketing professionals.

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Brighton SEO 2021
25 March 2021

Brighton SEO 2021

A one-day search marketing conference and series of training courses, bringing together some of the best speakers in the world of search, and definitely the best crowd.

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LeadsCon 2021
14 April 2021

LeadsCon 2021

Join marketers from across the globe for the undeniable, must-attend lead generation event of the year. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads.

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