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How To Be Unskippable - The Past, Present & Future of Video Advertising
Matthew Soakell
By Matthew Soakell 6 December 2019

How To Be Unskippable - The Past, Present & Future of Video Advertising

YouTube advertising is quickly becoming a huge part of an online advertisers digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these questions for you.

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Why the ROI of PIM is Measured by More Than Just Revenue
11 December 2019

Why the ROI of PIM is Measured by More Than Just Revenue

In today’s omnichannel world, businesses need to deliver more product information with more agility to guide buyers across the entire customer journey – not just the path to purchase. Join Forrester and Zurn Industries and find out how the role of PIM (Product Information Management) is broadening beyond just operational functionality.

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The New Customer Journey is Just Beginning

The New Customer Journey is Just Beginning

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Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

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NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

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Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

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Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

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The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

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Optimise Your Content Management System for Search

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Listings and Landing Pages: A Powerful Pairing

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How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

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Who is Answering Questions About Your Brand?

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Charities and the Digital Future

Charities and the Digital Future

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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

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The State of B2B Lead Generation

The State of B2B Lead Generation

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Digital Doughnut
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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how.

ashley luk
ashley luk 13 December 2019
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Creating Video Content for Social Media: Mistakes You Should Avoid

Creating Video Content for Social Media: Mistakes You Should Avoid

Have you started to ask yourself the question, when everybody is on the social web, why is my account getting no traffic?

steven clark
steven clark 13 December 2019
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Digital Advertising And The Left Brain

Digital Advertising And The Left Brain

Digitalisation is transforming a huge number of industries, and advertising is one of them.

Orlando Wood
Orlando Wood 13 December 2019
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Ecommerce Growth Strategies: How to Skyrocket Your Ecommerce Business

Ecommerce Growth Strategies: How to Skyrocket Your Ecommerce Business

According to some research, B2B ecommerce sales are predicted to reach several trillion dollars by 2020. It is the most rapidly developing industry today. This information might help you to clear up your doubts and...

Viktor Popovski
Viktor Popovski 12 December 2019
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Social Media Curation Tips

Social Media Curation Tips

Social media should be an integral part of growing your brand. Here's how you can curate engaging content for social media.

Dom Bryne
Dom Bryne 12 December 2019
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Retail Loyalty Programs: The Definitive Guide

Retail Loyalty Programs: The Definitive Guide

As many businesses out there, you might be focusing solely on acquiring customers. There is absolutely nothing wrong with that. But here’s the thing: customer loyalty pays off in the long run. In fact, loyal customers...

Berenika Teter
Berenika Teter 12 December 2019
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6 Simple Guidelines to Apply When Crafting Blog Content for SEO

6 Simple Guidelines to Apply When Crafting Blog Content for SEO

Blogging is now a crucial part of content and digital strategy. Here are 6 simple tips for anyone to get the most out of their content strategy.

Smith Willas
Smith Willas 11 December 2019
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Interview: How to Simplify Product Information Management In 5 Easy Steps

Interview: How to Simplify Product Information Management In 5 Easy Steps

Unified product information is crucial to providing the streamlined, consistent omnichannel interactions required in today’s competitive B2B landscape, as Dietmar Rietsch, CEO of Pimcore describes.

Dietmar Rietsch
Dietmar Rietsch 11 December 2019
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What Exactly Does Ethical Mean When It Comes To Consumption?

What Exactly Does Ethical Mean When It Comes To Consumption?

The near constantly publicised horror of the effects of mindless consumption and reckless waste is having on our world is penetrating deeply into the consciousness of consumers. It is slowly but surely changing the...

Davina O'Donoghue
Davina O'Donoghue 11 December 2019
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Christmas Contests on Social Media: How to Create A Holiday Competition

Christmas Contests on Social Media: How to Create A Holiday Competition

‘Tis the season to be jolly!’ Christmas-themed posts will soon have a forest-fire effect on social media communication of many brands. Some of them have already started their activities (probably encouraged by shops...

Nina Kozłowska
Nina Kozłowska 10 December 2019
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Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

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