Latest resources

See all
The State of B2B Lead Generation 2021

The State of B2B Lead Generation 2021

London Research
Demand Exchange
Read more
How to Secure your Website

How to Secure your Website

Siteimprove
Siteimprove
Read more
Investing in an SEO Tool?

Investing in an SEO Tool?

Siteimprove
Siteimprove
Read more
Proving the ROI of SEO

Proving the ROI of SEO

Siteimprove
Siteimprove
Read more
Should You Use an Accessibility Overlay Tool?

Should You Use an Accessibility Overlay Tool?

Siteimprove
Siteimprove
Read more

Our Research

See all
2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

2020 Consumer Report: Combating Misinformation in the Health & Beauty Sector

London Research
In partnership with
Trustpilot
Read more
Customer data – Marketing's Secret Weapon

Customer data – Marketing's Secret Weapon

London Research
In partnership with
Jahia
Read more
Remote Working 2020: Advantages and Challenges

Remote Working 2020: Advantages and Challenges

London Research
In partnership with
Adobe
Read more
Adobe Sign E-signatures 2020: Use Cases and Opportunities

Adobe Sign E-signatures 2020: Use Cases and Opportunities

London Research
In partnership with
Adobe
Read more
The State of Universal Content Management 2020

The State of Universal Content Management 2020

London Research
In partnership with
censhare
Read more

Latest articles

See all
7 Expert-Approved Digital Marketing Tools

7 Expert-Approved Digital Marketing Tools

Experts of digital marketing will tell you that you need a wide array of tools – or just a few, depending on your skillset – to make it work for you, when it comes to advertising goods and services online.

Lauren Groff
Lauren Groff 25 February 2021
Read more
Strong B2B websites - A Playbook to Step-Up your Business’ Page

Strong B2B websites - A Playbook to Step-Up your Business’ Page

In our competitive world, website design has to deliver more than just easy navigation and be visually pleasing. In fact, there are many aspects companies should focus on to successfully reach their target audience...

Jenny Stanley
Jenny Stanley 25 February 2021
Read more
How to Pitch a Marketing Person

How to Pitch a Marketing Person

A guide to understanding the relationship between sales and marketing and how sales can pitch a marketing professional in a way that suits both parties.

Brad Chuck
Brad Chuck 24 February 2021
Read more
Omnichannel Retailing Has Leveled up: Here’s a Blueprint for Retailers

Omnichannel Retailing Has Leveled up: Here’s a Blueprint for Retailers

Omnichannel has been a strategic priority for retailers for a few years now. However, with economic uncertainty and mutable consumer behavior, omnichannel has leveled up. Take, for instance, Lululemon’s acquisition of...

Rajneesh Kumar
Rajneesh Kumar 24 February 2021
Read more
Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Digital business initiatives need smart data principles to drive right-sized governance and management for achieving business objectives.

Shashin Shah
Shashin Shah 23 February 2021
Read more
A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

It is no news that the entire B2B landscape has changed its course in the post-Covid-19 era. Sales and marketing strategies that worked last year may not be as effective today.

Hiral Rana
Hiral Rana 23 February 2021
Read more
Pharma Going Virtual Due to Covid-19

Pharma Going Virtual Due to Covid-19

The majority of industries in the world have been affected by the pandemic, including the pharmaceutical sector. As countries shut down borders, quarantines were put in place and movement restrictions became a part of...

Jenny Stanley
Jenny Stanley 22 February 2021
Read more
The Power of Analytics in Transforming Data into Decisions

The Power of Analytics in Transforming Data into Decisions

Analytics is central to business strategy. Here's how to turn data into critical decisions that ensure business continuity and make a huge difference in profitability over time.

Rohan Ayyar
Rohan Ayyar 22 February 2021
Read more
Quality is the Keyword for Lead Generation in 2021

Quality is the Keyword for Lead Generation in 2021

A recent London Research virtual roundtable in partnership with Demand Exchange found B2B marketers agreeing that quality as well as quantity is now the best approach to unlocking prospects from target accounts. Read...

Sean Hargrave
Sean Hargrave 19 February 2021
Read more
New Research Reveals What it Takes to Have a Loved Brand

New Research Reveals What it Takes to Have a Loved Brand

Love for a brand has a massive impact on customer loyalty and recommendations according to a new study from Energy PR.

Louise Findlay-Wilson
Louise Findlay-Wilson 19 February 2021
Read more

Upcoming events

See all
How to Convert Webinar Leads into Customers
10 March 2021

How to Convert Webinar Leads into Customers

Effective webinars don’t just generate leads, they engage buyers and accelerate their journey towards a purchase decision.

Read more
The Martech Conference
17 March 2021

The Martech Conference

This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies -- all from the comfort and safety of your own computer.

Read more
#DMWF North America 2021
24 March 2021

#DMWF North America 2021

This great event offers a unique opportunity to be part of the industry-leading digital marketing technology event. Gain significant brand exposure and promote your company as a thought-leader alongside top-level speakers to an audience of worldwide marketing professionals.

Read more
Brighton SEO 2021
25 March 2021

Brighton SEO 2021

A one-day search marketing conference and series of training courses, bringing together some of the best speakers in the world of search, and definitely the best crowd.

Read more
LeadsCon 2021
14 April 2021

LeadsCon 2021

Join marketers from across the globe for the undeniable, must-attend lead generation event of the year. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads.

Read more

Popular articles

7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more