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Sales and Marketing Collaboration: A Recipe for B2B Success
Zsofia Raffa
By Zsofia Raffa 12 September 2024

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results can be nothing short of transformative. As our interview with sales guru Gavin Kowalski highlighted, the synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

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Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

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Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

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Introducing 'Our Research' A Series Of Guides By London Research

Introducing 'Our Research' A Series Of Guides By London Research

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Prepare for Black Friday & Cyber Monday with Wunderkind

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B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy

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The State of Product Discovery in Digital Commerce

The State of Product Discovery in Digital Commerce

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Closing the Gap

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Content Marketing Maturity Report 2022

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AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

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Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
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3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

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An Agency M&A Update with David Blois, hosted by Lucy Mann

An Agency M&A Update with David Blois, hosted by Lucy Mann

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

David Blois
David Blois 24 October 2024
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Prompting the Future - AI and Beyond - DMEXCO 2024

Prompting the Future - AI and Beyond - DMEXCO 2024

DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on...

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Zsofia Raffa 22 October 2024
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The Role of AI in Transforming eCommerce

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The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce.

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Gaurav Sharma 17 October 2024
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Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

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Nick Colthorpe
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Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

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UK Advertising Exports Group Introduces New Leadership Icon Award at Advertising Week New York

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The Ultimate Guide to Interactive Video Marketing

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