Latest resources

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Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
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How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
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Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
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Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
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Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
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Latest knowledge

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Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Latest articles

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Beginner’s Guide: How Many Words Should Your Blog Post Be?

Beginner’s Guide: How Many Words Should Your Blog Post Be?

Do you ever wonder how many words your blog post should have? Countless articles give conflicting advice, with one saying that 300-word posts are the way to go while others are insisting you need at least 2,500 words...

Jayson Antonio
Jayson Antonio 18 November 2019
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5 Ways Cause-Related Marketing can Generate Loyalty

5 Ways Cause-Related Marketing can Generate Loyalty

Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for "sustainable fashion" are rising faster than searches for "organic food"...

Talia Shani
Talia Shani 18 November 2019
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B2B Marketers and LinkedIn: The Unbreakable Bond

B2B Marketers and LinkedIn: The Unbreakable Bond

LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the...

sonal M
sonal M 18 November 2019
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The 'Average Position'​ Metric was Retired by Google. What Does This Mean for Search Marketing?

The 'Average Position'​ Metric was Retired by Google. What Does This Mean for Search Marketing?

A lot has happened in the past few months with Google Ads. Average Position tracking is gone, there are now multiple impression share metrics to keep track of, and search marketing will never be the same! What does...

Jonas Dominique
Jonas Dominique 15 November 2019
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What is the Customer Experience Gap?

What is the Customer Experience Gap?

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according...

Udesh Jadnanansing
Udesh Jadnanansing 15 November 2019
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Content distribution. How to boost it?

Content distribution. How to boost it?

Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and...

Nina Kozłowska
Nina Kozłowska 15 November 2019
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Why Should Companies Invest in Customer Retention?

Why Should Companies Invest in Customer Retention?

“There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken... Smart businesses know that satisfying a customer once isn’t enough, they need to make him loyal to the business. Customers...

Anuj Yadav
Anuj Yadav 14 November 2019
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‘Tis The Season: 4 Ways To Boost Sales With Seasonal Keywords

‘Tis The Season: 4 Ways To Boost Sales With Seasonal Keywords

Search Engine Optimisation is often preoccupied with major terms. But if you’re an accommodation provider, tourism operator, or eCommerce store, your keywords should be changing with the seasons! It’s the best way to...

Robert Kramers
Robert Kramers 14 November 2019
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How Can Personalisation Increase The Impact Of Email Marketing?

How Can Personalisation Increase The Impact Of Email Marketing?

Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer...

Clara Beck
Clara Beck 14 November 2019
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The Power of Regional PR

The Power of Regional PR

The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital...

Holly Barry
Holly Barry 13 November 2019
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Upcoming events

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A Simple Introduction to SEO - Part 1: How to be Found on the Internet
20 November 2019

A Simple Introduction to SEO - Part 1: How to be Found on the Internet

How exactly does a website get found on the internet? Join Part 1 of Searchmetrics’ webinar series and uncover the effects of search engine optimization on Google rankings.

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The Tools and Techniques to Join Online and Offline Marketing Sources
21 November 2019

The Tools and Techniques to Join Online and Offline Marketing Sources

Attribution is hard – but it gets even harder when you add in offline touchpoints in your customer journey. This webinar will look at how you activate the insights you gain from joining these online and offline elements in order to maximise the value from your digital marketing activities.

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The Digital & Affiliate Marketing International Expo
24 November 2019

The Digital & Affiliate Marketing International Expo

The Digital & Affiliate Marketing International Expo (DMIEXPO) in Israel, where you’ll be able to take advantage of a unique event for meeting the leading digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, and new opportunities.

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A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter
4 December 2019

A Simple Introduction to SEO - Part 2: Metrics and KPIs that Really Matter

Join part 2 of Searchmetric’s webinar series. In this webinar on SEO Metrics and KPIs you will receive an overview of the most important metrics in search engine optimization and your online performance.

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The State of Customer Engagement 2020 - Webinar
4 December 2019

The State of Customer Engagement 2020 - Webinar

Join London Research and dotdigital, as they discuss findings from The State of Customer Engagement 2020 report.

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Popular articles

10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
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7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
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What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
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