What's new

How to Create a Winning Data-Driven Content Marketing Strategy in 2018
Donna Moores
By Donna Moores 24 May 2018

How to Create a Winning Data-Driven Content Marketing Strategy in 2018

Digital marketers know the role content marketing plays in their strategies. Research shows that it’s the second most effective tactic marketers plan to use in 2018. It is ahead of SEO, email marketing, and martech, and second only to social media marketing.

Featured article
Read more
What's on
Marketing Leaders Roundtable Lunch
5 June 2018

Marketing Leaders Roundtable Lunch

The emerging world of digital experience management. Are you keeping up with a challenging and changing digital world?

Read more
Latest Report
The State of Engagement

The State of Engagement

Marketo
Marketo
Read more
Join the Largest Digital & Marketing Community in the World!

Join the Largest Digital & Marketing Community in the World!

Read more
Get Involved.. Contribute an Article to Digital Doughnut Now!

Get Involved.. Contribute an Article to Digital Doughnut Now!

Read more
NEW! Marketing Technology Vendor Selection Packs

NEW! Marketing Technology Vendor Selection Packs

Read more
Learn how to get the most out of Digital Doughnut

Learn how to get the most out of Digital Doughnut

Read more
Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Introducing 'The Knowledge' A Series Of Guides By Digital Doughnut

Read more

Latest resources

See all
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
4 Major Marketing Trends to Follow in 2018

4 Major Marketing Trends to Follow in 2018

Widen
Widen
Read more
Start Producing Better Work Together

Start Producing Better Work Together

Widen
Widen
Read more
The Most Effective Surveys for Your Customer Journeys'

The Most Effective Surveys for Your Customer Journeys'

Medallia
Medallia
Read more
Improving Customer Experience in Mobile Apps

Improving Customer Experience in Mobile Apps

Medallia
Medallia
Read more

Latest knowledge

See all
AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
Read more
The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
Read more
The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
Read more
The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
Read more
Email Benchmarking Report 2017

Email Benchmarking Report 2017

Digital Doughnut
In partnership with
Dotmailer
Read more

Latest articles

See all
Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

According to New York Times journalists, John Markoff and Steve Lohr, many of the tech industry’s biggest companies like Amazon, Google, IBM and Microsoft, are competing to become the go-to company for A.I

Fazil Nazir
Fazil Nazir 25 May 2018
Read more
3 Easy-Wins for Digital Marketers to Get Started with Onsite Retargeting

3 Easy-Wins for Digital Marketers to Get Started with Onsite Retargeting

Take a look at the best ways how digital marketers can get started with onsite retargeting to recover the abandoned shopping carts.

Asad Ali
Asad Ali 25 May 2018
Read more
Optimise your Ecommerce sales by making your products shine.

Optimise your Ecommerce sales by making your products shine.

Ecommerce catalogue sales can be seriously damaged by the weakness in customer experience brought about by inaccurate or inconsistent product information. This can lead to sales abandonment or movement of customers to...

Alvaro Verdoy
Alvaro Verdoy 25 May 2018
Read more
How to Create a Winning Data-Driven Content Marketing Strategy in 2018

How to Create a Winning Data-Driven Content Marketing Strategy in 2018

Digital marketers know the role content marketing plays in their strategies. Research shows that it’s the second most effective tactic marketers plan to use in 2018. It is ahead of SEO, email marketing, and martech...

Donna Moores
Donna Moores 24 May 2018
Read more
How to Use Advert Retargeting to Raise Brand Awareness and Conversions

How to Use Advert Retargeting to Raise Brand Awareness and Conversions

As a user, do you wonder why you might visit a site once, and then start seeing adverts for that company or the products it sells? The technique is called retargeting. It is a common method used by businesses to help...

Izaak Crook
Izaak Crook 24 May 2018
Read more
10 Great Email Templates for Different Campaign Types

10 Great Email Templates for Different Campaign Types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and effort. In...

Georges Fallah
Georges Fallah 24 May 2018
Read more
Challenges faced in developing healthcare and fitness mobile apps

Challenges faced in developing healthcare and fitness mobile apps

Healthcare and fitness apps are in demand. With wearables and IoT, it has been a challenging task for developers to deliver an outstanding app. Look at the biggest challenges of developing an innovative healthcare...

Hemang Rindani
Hemang Rindani 23 May 2018
Read more
Why frank conversations deliver the best work

Why frank conversations deliver the best work

Great work requires positive, honest relationships between agency and client. The sort of relationships that facilitate frank conversations, which in turn lead to the best possible outcomes for any...

Richard Barrett
Richard Barrett 23 May 2018
Read more
How Becoming a Business Tutor Could Actually Help your Own Digital Business

How Becoming a Business Tutor Could Actually Help your Own Digital Business

In this article, we're going to look at how the benefits of becoming a business tutor aren't just about teaching new people new skills - they could actually help you and your own business.

Peter Ellington
Peter Ellington 23 May 2018
Read more
Attract Customers To Your Store By Providing An Experiential Value

Attract Customers To Your Store By Providing An Experiential Value

Attracting consumers to enter your brick-and-mortar store is a foundational pillar for successful customer relationships. A great way to do so is to create experiential events that are not directly tied into selling...

Daniel Bakst
Daniel Bakst 22 May 2018
Read more

Upcoming events

See all
The Brand Marketing Summit
30 May 2018

The Brand Marketing Summit

Incite Marketing Summit West brings together Chief Marketing Officers from major US and global brands. Over 300 marketing leaders in attendance makes this one of the best brand-focused marketing conferences of the year.

Read more
ON24 Webinar World Sydney 2018
31 May 2018

ON24 Webinar World Sydney 2018

Not sure how webinars fit into your marketing? Attend and you'll see how top-tier organisations like IBM, Microsoft, Brightedge, SimpleHQ and more use webinars to fuel lead generation, customer engagement, revenue and how easily webinars integrate into your digital marketing strategy.

Read more
SAPPHIRE NOW + ASUG Annual Conference
5 June 2018

SAPPHIRE NOW + ASUG Annual Conference

Over 20,000 business and IT executives from around the world come to learn about new SAP products and company roadmaps at one of the largest software user conferences in the world.

Read more
Marketing Leaders Roundtable Lunch
5 June 2018

Marketing Leaders Roundtable Lunch

The emerging world of digital experience management. Are you keeping up with a challenging and changing digital world?

Read more
RE-WORK: Machine Intelligence Summit
6 June 2018

RE-WORK: Machine Intelligence Summit

5th Global Machine Intelligence Summit will take place on 6-7 June in Hong Kong. Join to learn from industry experts, discover emerging trends in artificial intelligence & expand your network

Read more

Popular articles

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
GDPR: A Summary of What you Need to Know

GDPR: A Summary of What you Need to Know

GDPR is a seemingly complex subject that is confusing many managers and business owners. Here we simplify the jargon and give you some ideas of where to start.

Will Kennard
Will Kennard 21 November 2017
Read more