Latest resources

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Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
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Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
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The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
Fresh Relevance
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10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
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The Retail Social Proof Barometer

The Retail Social Proof Barometer

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Fresh Relevance
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Latest knowledge

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Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
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AI-Driven Customer Experience (What it means for Financial Services)

AI-Driven Customer Experience (What it means for Financial Services)

Digital Doughnut
In partnership with
Mando
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The Knowledge Guide - The Power of Digital Direct Mail

The Knowledge Guide - The Power of Digital Direct Mail

Digital Doughnut
In partnership with
First Move Direct Marketing
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The Knowledge Guide to Social Video Streaming

The Knowledge Guide to Social Video Streaming

Digital Doughnut
In partnership with
Groovy Gecko
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The State of B2B Lead Generation

The State of B2B Lead Generation

Digital Doughnut
Digital Doughnut
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Latest articles

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From Click Spam to Click Injection: How to Detect Different Forms of Mobile Click Fraud

From Click Spam to Click Injection: How to Detect Different Forms of Mobile Click Fraud

Digital ad fraud has been estimated to cost advertisers up to $19 billion a year, with video and mobile counting as the highest-risk channels. Mobile ad fraud is a widespread threat that affects all verticals, so it’s...

Digital Doughnut Contributor
Digital Doughnut Contributor 22 October 2019
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10 Tips to Improve Your On-page SEO in 2020

10 Tips to Improve Your On-page SEO in 2020

What is SEO? Probably you have heard the term before. SEO is basically an acronym for Search Engine Optimization. SEO is usually considered as a tool which search engines use to determine which web page deserves to be...

Mandy Angelica
Mandy Angelica 22 October 2019
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Customer Service 2.0 with AI Chatbots

Customer Service 2.0 with AI Chatbots

Nowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when...

Nina Kozłowska
Nina Kozłowska 22 October 2019
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Lead Nurturing Best Practices To Hike Conversion Rates

Lead Nurturing Best Practices To Hike Conversion Rates

Lead nurturing is the continual process of guiding your customers to the right product that meets their expectations. We must use the right strategies to successfully convert these customers into leads. So this...

Angelina Gil
Angelina Gil 21 October 2019
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Be Data Smart – and Reap the Rewards in Loyalty

Be Data Smart – and Reap the Rewards in Loyalty

Today’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ...

Finn Raben
Finn Raben 21 October 2019
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Why Live Chat Is Important for Your Business

Why Live Chat Is Important for Your Business

Live chat support is one of the most dynamic ways to communicate with your customers. With live chat, you can turn every interaction with visitors to your website into a better experience and build longer...

David Clark
David Clark 21 October 2019
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Email Trends to Superpower your CX Strategy

Email Trends to Superpower your CX Strategy

For many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to...

Aliya Zaidi
Aliya Zaidi 18 October 2019
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Digital Marketing Strategies for 2019

Digital Marketing Strategies for 2019

It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve...

Boris Dzhingarov
Boris Dzhingarov 18 October 2019
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90% of Start-ups Fail Because of... (NO, it's not what you think)

90% of Start-ups Fail Because of... (NO, it's not what you think)

An article about what could be the most misleading, discreet and lethal mistakes a #start-up can fall for. It explains the main reason why 90% of start-ups fail despite the brilliant ideas, hard work, and persistence...

Eddy Nachabé
Eddy Nachabé 18 October 2019
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Working Towards Common Ground

Working Towards Common Ground

Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn...

Rick Barron
Rick Barron 18 October 2019
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Upcoming events

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Product Experience Summit 2019: Power Your Digital Transformation
24 October 2019

Product Experience Summit 2019: Power Your Digital Transformation

Get inspiration for your individual path to digital transformation at our upcoming Product Experience Summit! Find out how to run, grow and transform your business for the future – and exceed your customers´ expectations. Register today!

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MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

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Digital Insights 2019
30 October 2019

Digital Insights 2019

Discover what Siteimprove have learned about the state of digital customer engagement.

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Social Media Week: London
31 October 2019

Social Media Week: London

Social Media Week is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.

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Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

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Popular articles

7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
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10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
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Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
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Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
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Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
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