5 Key Findings from The State of B2B Content for Growth Marketing

By Linus Gregoriadis 5 September 2024

5 Key Findings from The State of B2B Content for Growth Marketing

B2B marketers are trying harder than ever to get a decent return on their content investment. Based on a survey of 350 B2B organizations, a new research report from Demand Exchange and London Research looks at the state of content marketing maturity and how marketers can drive more successful outcomes.

Technology for Marketing 2024

The State of B2B Lead Generation 2024

    
            Join the Largest Digital & Marketing Community in the World!
        
Read more

            Get Involved.. Contribute an Article to Digital Doughnut Now!
        
Read more

            Introducing 'Our Research' A Series Of Guides By London Research
        
Read more

            Prepare for Black Friday & Cyber Monday with Wunderkind
        
Read more

            B2B Product Marketing in a Rapidly Changing World Part 2: Content Strategy
        
Read more

ADP Workforce Now vs. Paylocity vs. Paycor Ratings Compared 2024

Consumer Packaged Goods CPG Market Report 2024

Glow Up Your Holiday Sales Black Friday and Beyond Strategies for Beauty & Health

Revolutionizing Retail

More Better Leads Forever Part 1

    
            The State of Product Discovery in Digital Commerce
            London Research
        
In partnership with
                
Read more

            Closing the Gap
            London Research
        
In partnership with
                
Read more

            Content Marketing Maturity Report 2022
            London Research
        
In partnership with
                
Read more

            PR Technology Vendor Selection Guide
            London Research
        
In partnership with
                
Read more

            Content Marketing: Moving from Tactics to Strategy
            London Research
        
In partnership with
                
Read more

    
Best SaaS Integration Platforms: Examples and ImportanceBusinesses are always finding ways to run more smoothly and accomplish more. One tool that helps them achieve better performance is the SaaS integration platform. SaaS stands for Software as a Service. It connects...

                Natalia Polomkina
                3 October 2024
            
Read more

How Can Brands Showcase Their Support for Pride Beyond June?With Pride flags having been taken down, and streets cleared of rainbow confetti and glitter post parades, another Pride month has come to an end. While it’s widely known that June is the month to celebrate the LGBTQ+...

                Vidisha Gaglani, CEO, Streetbees
                26 September 2024
            
Read more

7 Mistakes That Can Kill Your Business Growth and How to Avoid ThemGrowing a business is tough, but avoiding these seven common mistakes can set you up for success.

                David Blois
                24 September 2024
            
Read more

The Business Battle: AI versus Human IntelligenceExplore the ultimate showdown between AI and Human Intelligence in our insightful article. Discover the strengths, limitations, and future implications of both.

                Ibiixo Technologies
                19 September 2024
            
Read more

What to Do When the Sh!t Hits the Fan: Crisis PR for a Global Tech MeltdownEven the best and more secure IT systems can crash and and the knock-on impact of an IT glitch can be massive. But when crises occur, how you handle them can make or break your reputation. Here’s a high-level guide to...

                Glenn Matchett
                17 September 2024
            
Read more

Sales and Marketing Collaboration: A Recipe for B2B SuccessIn the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

                Zsofia Raffa
                12 September 2024
            
Read more

How Catalog Management Services Enhanced a Lighting Store's EfficiencyOperational efficiency is crucial in the retail industry. Retailers face challenges in managing product catalogs, adapting to trends, and maintaining consistent information across channels. These issues are...

                Jessica Campbelll
                10 September 2024
            
Read more

5 Key Findings from The State of B2B Content for Growth Marketing B2B marketers are trying harder than ever to get a decent return on their content investment. Based on a survey of 350 B2B organizations, a new research report from Demand Exchange and London Research looks at the...

                Linus Gregoriadis
                5 September 2024
            
Read more

Podcast – Interview with Scott Voigt, Founder and CEO, FullStoryPart of our special series of episodes of the c-suite podcast that was recorded in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Scott Voigt, Founder and...

                Russell Goldsmith
                5 September 2024
            
Read more

Is Your Ad Campaign Hurting the Planet? Digital marketing, often perceived as environmentally friendly, has a hidden carbon footprint. This article explores the surprising environmental impact of digital advertising, from data centers to excessive ad...

                Zsofia Raffa
                3 September 2024
            
Read more

    
Effects Of Mobile Marketing On Alternative Evaluation StageIn the alternative evaluation stage a marketer's job is to provide information about products and services better than competitors.

                Eren Kocyigit
                4 January 2016
            
Read more

How to Review a Website — A Guide for BeginnersA company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

                Digital Doughnut Contributor
                25 March 2024
            
Read more

The Impact of New Technology on MarketingTechnology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

                Alex Lysak
                3 April 2024
            
Read more

10 Factors that Influence Customer Buying Behaviour Online Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

                Edward Roesch
                4 June 2018
            
Read more

7 Reasons Why Social Media Marketing is Important For Your BusinessIn the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

                Sharron Nelson
                29 February 2024
            
Read more