Social Proof in Fintech: Building Consumer Trust and Investor Confidence

By Brennan Backs 13 August 2019

Social Proof in Fintech: Building Consumer Trust and Investor Confidence

Research published by London Research and Trustpilot, based on a survey of 143 start-ups and scale-ups, delves into how social proof, through ratings and reviews, has become a staple of fast-growing fintech businesses. Let’s explore the three key areas outlined in the report: customer trust, importance to investors, and improved CX and innovation.

Marketing Fundamentals: Build Engagement and Drive Revenue

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