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How to Update Your Integrated Media Strategies and Tactics

How to Update Your Integrated Media Strategies and Tactics

Do you really know how to fix antiquated integrated marketing strategies? Take a moment to really think about all the options a marketer must consider today compared to what was available a decade ago. To take that...

Thomas Moyer
Thomas Moyer 13 October 2017
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These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are...

Mike Norman
Mike Norman 13 October 2017
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The 4 things every data-driven mobile marketer should have on their agenda

The 4 things every data-driven mobile marketer should have on their agenda

Every marketer — mobile or otherwise — should be data-driven and here's how...

Matthew Winters
Matthew Winters 13 October 2017
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Digitally fit yet organizationally fat

Digitally fit yet organizationally fat

If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember, consumers don’t care...

Kevin Adema
Kevin Adema 12 October 2017
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4 ways to keep your Email Lists Healthy

4 ways to keep your Email Lists Healthy

Email lists are just like cars, they need to be maintained. It doesn't take much to maintain your email lists, just a few steps will go a long way.

Aniel Bhaga
Aniel Bhaga 12 October 2017
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The digital cream of London: Interview with Andrew Grill, The Practical Futurist

The digital cream of London: Interview with Andrew Grill, The Practical Futurist

As we prepare for the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders, we invited digital transformation thought leader and speaker Andrew Grill to...

Leonie Mercedes
Leonie Mercedes 12 October 2017
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Storyteller, content owner or thought leader: which content strategy is right for you?

Storyteller, content owner or thought leader: which content strategy is right for you?

There are three types, or stages, of a digital content strategy: content owner, thought leader and storyteller. Depending on your brand and your business goals, you'll adopt one or more of these strategies. We’ve...

Claire Wilson
Claire Wilson 11 October 2017
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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Your Project Management Sucks. Here's Why.

Your Project Management Sucks. Here's Why.

For every amazing finished project produced, there is a project management process put in place that made it happen. The question is -- Are you using the process that’s right for you?

Margo Romanowski
Margo Romanowski 11 October 2017
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Link Building and Acquisition Tactics Ranked and Scored by Quality

Link Building and Acquisition Tactics Ranked and Scored by Quality

If you're looking for tips and advice for building and earning links to your website then check out this handy guide: the periodic table of link acquisition for SEO.

Tom Willis
Tom Willis 10 October 2017
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5 Ways Insurance Brands Construct a Personality on Social Media

5 Ways Insurance Brands Construct a Personality on Social Media

Social media is all about conversations. Brands too can initiate and participate in these conversations. In fact, a brand’s social media success depends on this. By doing so, brands encourage consumers to interact...

Darsana Vijay
Darsana Vijay 10 October 2017
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How Customer Feedback Facilitates Growth for SaaS Startups

How Customer Feedback Facilitates Growth for SaaS Startups

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation...

Udesh Jadnanansing
Udesh Jadnanansing 9 October 2017
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Machine Learning – On Its Way to Revolutionize Digital Transformations

Machine Learning – On Its Way to Revolutionize Digital Transformations

According to the latest predictions, digital transformation is coming of age and becoming a part of major corporate strategies. AI has taken a step ahead and its algorithms are being set to allow machines to learn by...

James Warner
James Warner 9 October 2017
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Top POS Solutions for Magento Store

Top POS Solutions for Magento Store

The evolution of in-store retail is necessary to cater to fast paced shoppers who aren’t willing to wait in line to conduct purchase transactions that take minutes! With an omnichannel setup, modern business owners...

Akashdeep Sharma
Akashdeep Sharma 9 October 2017
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Three things we learned at the Festival of Marketing

Three things we learned at the Festival of Marketing

Last week Digital Doughnut joined hundreds of marketers attending the Festival of Marketing at Tobacco Dock in East London, to hear 160 hours of presentations and panel discussions spread over two days.

Linus Gregoriadis
Linus Gregoriadis 9 October 2017
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Digital's BIG short

Digital's BIG short

Marketing's bubble is about to pop and just like the housing and financial crash of 2008, nobody's paying attention

Kevin Adema
Kevin Adema 9 October 2017
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Is this the era of digital mortality?

Is this the era of digital mortality?

The advancement of AI & digital may mean that in the future we will be able to store our memories and the implications that a post-mortem digital continuity could have on the way we live and perceive death are...

Digital Doughnut Contributor
Digital Doughnut Contributor 6 October 2017
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The importance of ultra personalisation in the luxury industry

The importance of ultra personalisation in the luxury industry

In this article Anant Sharma, CEO of Matter of Form, discusses the importance of ultra personalisation in the luxury industry and how luxury brands need to be brave and embrace change in their eCommerce to thrive and...

Anant Sharma
Anant Sharma 6 October 2017
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Must-Have Strategies for Your Effective Mobile Engagement

Must-Have Strategies for Your Effective Mobile Engagement

Customer engagement is critical for brands. Learning what customers want and then giving it to them is key in not only building brand loyalty, but also advocacy to foster customers for life.

Matthew Winters
Matthew Winters 4 October 2017
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Revive your blogging technique in 5 easy steps...

Revive your blogging technique in 5 easy steps...

Whether for your business, or as a personal passion, apply these easy techniques and you'll find it flows faster- and more importantly - lands better with your audience. Happy Blogging!

Lorraine Griffin
Lorraine Griffin 4 October 2017
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How to Increase Conversion Rates With Social Media

How to Increase Conversion Rates With Social Media

Social media can be a fantastic tool to increase your conversions. You just need to know how to use it strategically for that purpose. Using these tips, you’ll be able to optimize your social media presence and watch...

Tomer Harel
Tomer Harel 4 October 2017
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How to Build a Successful, Effective Landing Page

How to Build a Successful, Effective Landing Page

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there.

Richard Fallah
Richard Fallah 4 October 2017
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What does it take to succeed at B2B lead generation? [Infographic]

What does it take to succeed at B2B lead generation? [Infographic]

This Digital Doughnut infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed.

Linus Gregoriadis
Linus Gregoriadis 2 October 2017
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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 October 2017
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Three Ways a PIM Helps You Go to Market Faster

Three Ways a PIM Helps You Go to Market Faster

If your products are on store shelves or in online webshops ahead of your competitors, you have a leg up on the competition. And deploying the right Product Information Management (PIM) tool can increase your speed to...

Kathryn Zwack
Kathryn Zwack 2 October 2017
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