2017 - Digital Doughnut

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What research do I need for a new website project?When planning a new website, do you usually think about what the new design might look like, or what features you and the team would like to see?

This is unfortunately one of the most fundamental mistakes that you...

                Alaina Roberts DipM MCIM CM
                22 September 2017
            
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Video Ads: A Comprehensive Guide To Video For Social MediaLike it or not, we’ve entered an era of marketing absolutely dominated by video ads.

And guess what? It’s been a long time coming.

For years, video has been heralded as the future of content marketing; however...

                Luisana Cartay
                22 September 2017
            
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Blockchain: Its history and futureBlockchain, mostly known as the backbone technology behind Bitcoin, is one of the hottest and most intriguing technologies currently in the market. It was discovered to provide legitimacy to the founder of Bitcoins...

                Hemang Rindani
                22 September 2017
            
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7 Tips to Acquire Clients Using Marketing AutomationIt’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

                Richard Fallah
                21 September 2017
            
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Quit the Clutter - 5 Tips to Cutting Text-Heavy PresentationsRecent research from Harvard University gives insight into the types of presentation that grabs the attention of your audience and keeps them engaged throughout. In light of this, Prezi has provided its top tips and...

                Spencer Waldron
                21 September 2017
            
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Infographic - The Best Times and Days to Post to Social MediaWith the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

                Will Price
                21 September 2017
            
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SEO for Small Business Owners: How to Compete with SEO Giants! SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.

                Emily Cocker
                20 September 2017
            
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How Much Do Instagram Ads Cost In 2017?Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

                Amica Graber
                20 September 2017
            
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Despite technological investment, retailers continue to let down consumersOlder generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest. 

                Roland Grassberger
                19 September 2017
            
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10 Marketing Lessons From Apple [Infographic]The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and...

                Ellie Summers
                19 September 2017
            
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From #FF0000 to #FF00DCThe use of colours in marketing has always been surrounded by a veil of mystery - but can this code be decyphered?

                Digital Doughnut Contributor
                18 September 2017
            
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10 Features You Must Have in Your Marketing Automation PlatformThere is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

                Richard Fallah
                18 September 2017
            
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing StrategyAs financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined.

Innovative institutions are...

                Irina Jakovleva
                18 September 2017
            
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Tackling Manchester's Homelessness with 'Raising Bee'In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other...

                Oliver Bailey
                18 September 2017
            
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Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & BrandsAmazon is making huge investments in B2B Ecommerce, and is poised to disrupt traditional selling channels in the process.  This spells opportunity for manufacturers and brands, and is a clarion call to distributors...

                Brian Beck
                14 September 2017
            
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Back to School: Preparing your site for the summer surgeIn order to capitalise on this short but sizable shopping season, retailers should look to optimise their sites in anticipation of the back-to-school surge. Here are three steps ecommerce retailers should take to...

                Chris Boaz
                14 September 2017
            
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The choice is simple – disrupt or be disruptedLast Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with...

                David Reilly
                14 September 2017
            
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Brands can solve their digital safety woes by getting inside influencer contentWhich advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad...

                Mark Bassett
                14 September 2017
            
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The Decisive Role of Mobile in Digital TransformationDigital transformation has been the primary agenda of companies both big and small across the global business landscape. While most companies diversify their product portfolios, step into new markets, or acquire new...

                Swapnil Bhagwat
                12 September 2017
            
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Why Live Chat is Vital for Digital Customer ServiceHuman interaction is essential for quality customer service. People need a face that can relate to their problems, someone who’ll try to help them as much as possible. Emails, messages, or call centrers cannot give...

                Jared Cornell
                12 September 2017
            
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4 reasons why nurturing leads is more important than everAs the digital age progresses, nurturing sales leads into buyers has become more important to businesses worldwide. But why? We uncover the 5 top reasons nurturing leads is best business practice.

                Jessica Brick
                12 September 2017
            
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If You’re A Social Media Manager, UGC Should Be Your Top PriorityIt’s high time that the marketing world rethinks what an effective social media manager actually does.

Hint: it’s not chasing “likes” or showing off their follower counts.

Let’s face it: so many brands today...

                Luisana Cartay
                11 September 2017
            
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Signed, sealed, delivered: 4 ways to enhance the delivery experience to increase customer loyaltyFailed deliveries cost online retailers an eye-watering £780m a year, according to IMRG, with fulfilment problems massively eroding retailers’ margins. Loyal customers are draining away too – why wouldn’t...

                David Grimes
                11 September 2017
            
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5 Reasons Why Delivering a Memorable Customer Experience Is Important For Your BusinessTom Knighton says “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” In today’s era, the customer is the king and the biggest game changer for any business. In...

                Nidhi Dave
                11 September 2017
            
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How to Make the Most of Facebook Ads for Your Small BusinessBelieve it or not, almost every business owner tries to implement Facebook Ads in their marketing strategy to increase brand awareness. With more than 2 billion monthly active users, there is every type of consumer...

                Muneeb Qadar
                11 September 2017
            
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