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Why webinars are a key tool for marketing professionals

Why webinars are a key tool for marketing professionals

Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for...

Daniel Waas
Daniel Waas 11 September 2017
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A new age of online storytelling?

A new age of online storytelling?

The advent of virtual reality has enabled us to push the boundaries of online storytelling, allowing us to produce truly captivating content and inspiring consumers to transport themselves to whole new worlds.

Ashika Chauhan
Ashika Chauhan 7 September 2017
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Step Into The Burgeoning World of Open-Source E-commerce

Step Into The Burgeoning World of Open-Source E-commerce

Wordpress, Magento, PrestaShop, OXID are some of the most popular technologies accredited to its adoption of the open-source software model.

Rakesh Patel
Rakesh Patel 7 September 2017
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Turbocharge Your Customer Relationship Management with Salesforce Einstein

Turbocharge Your Customer Relationship Management with Salesforce Einstein

Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best...

Rajneesh Kumar
Rajneesh Kumar 7 September 2017
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The Theory Behind A New & Unique Psychology Model: Monkey Lion Dog

The Theory Behind A New & Unique Psychology Model: Monkey Lion Dog

Lab have just launched a new psychology model which marketers can use in order to better understand the intrinsic motivations of their target audience.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 September 2017
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6 tips for great communication on a development project

6 tips for great communication on a development project

Communication is as integral to a project’s success as any technology, tools or implementation strategies. After all, in order to get where we need to go, everyone needs to be following the same map. When...

Konstantin Boyko
Konstantin Boyko 5 September 2017
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Location Based Marketing – The Future of Shopping Has Moved From Dreams to Reality

Location Based Marketing – The Future of Shopping Has Moved From Dreams to Reality

We cannot underestimate the power of location based marketing since consumers are now spending more than 85% of their time on their smart phones– some can even survive without water and food longer than being...

Asena Atilla Saunders
Asena Atilla Saunders 5 September 2017
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Increase Useful Live Chat Requests on Your Website

Increase Useful Live Chat Requests on Your Website

Live Chat is the untapped potential for your business! Often in online businesses, customers miss face-to-face communication with staff where they can make inquiries or requests about the product or service. How can...

Bhavesh Koladiya
Bhavesh Koladiya 5 September 2017
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Turning your personalisation efforts into solid ROI

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can...

Simon Farthings
Simon Farthings 4 September 2017
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A Full Newbie’s Guide on How to Blog to Increase Your Revenue

A Full Newbie’s Guide on How to Blog to Increase Your Revenue

In today’s day and age of technology, nearly every platform within arm’s reach is being used as a marketing tool that can help sway your target audience towards conversion.

Michell Morgan
Michell Morgan 1 September 2017
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Patience is dead - so why does your UI demand it?

Patience is dead - so why does your UI demand it?

Patience is a relic and yet we still design digital experiences that expect it. Is conversational UI the next nail in the coffin of patient digital consumers?

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2017
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Why People Share What They Share

Why People Share What They Share

Our timelines might say more about us that we think, as we sometimes unknowingly hint at aspects of our personalities through the content that we choose to share. What might your profile suggest about you?

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2017
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How to make a solid content marketing strategy on a shoestring budget

How to make a solid content marketing strategy on a shoestring budget

If there’s one thing I hope you’ll take away from this article, it’s that big bucks don’t always get you big results. A company may think that throwing lots of cash at a certain project or venture is a guaranteed way...

Claire Wilson
Claire Wilson 1 September 2017
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The Future of Artificial Intelligence: Predictions for 2018

The Future of Artificial Intelligence: Predictions for 2018

With the smooth integration of artificial intelligence into our daily lives, we are now living in the era that we used to watch in sci-fi movies. All the mesmerising inventions in those movies are “given” now, and it...

Asena Atilla Saunders
Asena Atilla Saunders 31 August 2017
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The psychology behind high-converting websites

The psychology behind high-converting websites

If you’ve hit a brick wall when it comes to boosting website conversions, why not see if the following principles help hone your website design?

Konstantin Boyko
Konstantin Boyko 31 August 2017
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How Big Data and Analytics can Drive Profitability for Telecom Operators

How Big Data and Analytics can Drive Profitability for Telecom Operators

In today’s data intensive world of communications, it is challenging for telecom operators to deal with data in big volumes. However this challenge can be transformed into an opportunity with efficiently utilising big...

Asena Atilla Saunders
Asena Atilla Saunders 30 August 2017
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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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Facebook Contests – The best (and legal) ways to run them

Facebook Contests – The best (and legal) ways to run them

Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement...

Jan Zajac
Jan Zajac 30 August 2017
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Is your web application ready for a facelift?

Is your web application ready for a facelift?

In this article we share a few quick win tips on how to improve the interface of your web application, portal or intranet and highlight the business benefits of upgrading your app to be more intuitive. ...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 30 August 2017
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The Key To Successful Branded Content: Experimentation

The Key To Successful Branded Content: Experimentation

The number one content marketing enemy? Boredom. It’s important to keep your brand from stagnation by embracing creativity and experimentation. New content formats and platforms are constantly springing up and making...

Victoria Greene
Victoria Greene 29 August 2017
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How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
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How is the IoT transforming the technology sector?

How is the IoT transforming the technology sector?

The Digital Age has brought with it a new target of innovative idea about manufacturing and operations

James Warner
James Warner 25 August 2017
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Top Mobile Application Development Trends For A Successful App

Top Mobile Application Development Trends For A Successful App

The world of Mobile Applications has been showing stunning transformations in past few years. From top-quality technologies like M-Commerce, Beacon, IoT, Cloud computing etc., to expert gadgets like Google glass...

Ritesh Patil
Ritesh Patil 25 August 2017
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Marketing to Generation Z: Why One Size Doesn't Fit All

Marketing to Generation Z: Why One Size Doesn't Fit All

With their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

Angela Southall
Angela Southall 24 August 2017
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Top 10 trends that will transform digital marketing in 2017

Top 10 trends that will transform digital marketing in 2017

Predictive marketing, content marketing, marketing automation and artificial intelligence have hit their stride. In 2017, they will completely revolutionize marketing as we know it, customer engagement being the major...

Christelle Dhrif
Christelle Dhrif 23 August 2017
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