2017 - Digital Doughnut

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Maximising margin in the last mile The last mile is a concept that seems to keep creeping into the retail agenda, mainly because it’s a common tripping point for businesses, who are facing fresh logistical challenges in terms of how, where and how...

                John McGuire
                23 August 2017
            
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Gartner Hype cycle 2017: AI, ML, VR, IoT Platforms and SDS- Impact in 2 to 5 years According to Gartner Hype Cycle 2017, Artificial Intelligence, Machine Learning, Virtual Reality, IoT Platforms, Software defined security are the key mainstream technologies to create transformative impact in the...

                Bhavya Krishna
                23 August 2017
            
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5 questions all Mcommerce retailers should ask themselves What keeps shoppers online, and what causes them to abandon at checkout? Here are 5 questions all retailers should ask themselves to ensure their web forms are optimised for mobile shoppers.

                Chris Boaz
                23 August 2017
            
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Which industries have the highest cart abandonment rates? The average cart abandonment rate for Q2 2017 is almost 77% but this varies a lot between different sectors. So why is there such a difference between industries? 

                Graham Charlton
                23 August 2017
            
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Facebook’s identity crisis; social platform or DMP?It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

                Lee Hackett
                22 August 2017
            
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Powerful, Smart and Free Productivity Apps for Your SmartphoneFree productivity apps offer many ways to get organized and increase efficiency. Check out the list of the best apps and bring your productivity to the next level.

                Arina Katrycheva
                22 August 2017
            
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Why a shift in society is changing UX and how to adaptAt this year's WebTomorrow 2017 conference  we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we...

                Sam Vanhemelryck
                22 August 2017
            
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Data is not just about perfection. It necessitates a well-defined and dependable sourceData quality is not a predetermined success blanket. Because the quality of data is one part of the many delicacies for achieving the business goal. It is the outcome of the symmetry, whether it disagrees or...

                Vincent Manlapaz
                22 August 2017
            
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Why Big Data Doesn’t Have to be a Big Deal: Handling Big Data from Multiple Sources in Analytics ProjectsBig Data is bigger than ever. Beyond just visualizing how a business is performing, Big Data analytics (BDA) is increasingly becoming a major driving force behind the shaping of department-level strategies. And it’s...

                Ilan Hertz
                22 August 2017
            
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The end of content marketing - as we know itContent Marketing is entering a new phase. The content saturation flooding every possible market, niche or need is challenging the very foundation of the strategy itself. Competition for audience attention is extreme...

                Kresten Bergsøe
                21 August 2017
            
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Apple Is Now On Instagram: Here’s What You Need To KnowPeople have speculated non-stop about the absence of Apple on Instagram – but as of this week, the conglomerate finally created an account.

                Luisana Cartay
                21 August 2017
            
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How to avoid digital project failure and save £££sIf you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70...

                Alaina Roberts DipM MCIM CM
                21 August 2017
            
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This Is How Incentive Based Designs Boost Mobile App EngagementIt takes a lot more than just an interesting idea to create an engaging app. After all, Gimmicks and “flavors of the month” never breaks through the noise of the app stores.

                Nishtha Singh
                21 August 2017
            
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How key stakeholders should interpret the Better Ad Standards With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in the past few years, so it has failed to acknowledge and adjust to...

                Michael McNulty
                18 August 2017
            
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Is this The Age of Antisocial Customers?Traditionally, businesses have always aimed to ‘delight’ their customers – and unknowingly pushed them away…

                Digital Doughnut Contributor
                18 August 2017
            
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Twitter: The Complaint Box?Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

                Digital Doughnut Contributor
                18 August 2017
            
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6 Reasons To Partner With An Experienced Development AgencyOutsourcing development work can be a difficult decision to make and many agencies have stayed away from it due to bad experiences in the past. So what are the benefits and what do you need to be wary of?

                Konstantin Boyko
                18 August 2017
            
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How the iPhone Changed the Face of AdvertisingIn the space of a decade, the iPhone changed the face of the mobile industry, impacted consumers lifestyles and shifted the playing field of digital advertising.

                Dale Lovell
                18 August 2017
            
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Top 2017’s Web Designing Trends We Should be Looking Forward ToTo help you prepare for wherever the Web design tide takes us in 2017, we have come up with a list of 10 popular trends to keep a close eye on. Take a look and get inspired to tackle your web design projects this year...

                Rakesh Patel
                17 August 2017
            
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5 Instagram Marketing Lessons Your Brand Can Learn from These Successful BrandsInstagram Stories is now at 250 million daily active users, vastly surpassing Snapchat's rate according to Facebook's global head of sales. How are big brands using Instagram to boost their sales? Let me share...

                Irfan Ahmed
                17 August 2017
            
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Why Salesforce Integration Can Be Your Best Bet For Business GrowthWelcome to the age of the Customer. The only riddle that matters here is—how to connect better with them, carve meaningful relationships, address their problems faster and exceed their expectations. But what seems...

                Rajneesh Kumar
                17 August 2017
            
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3 reasons why pdf files shouldn't drive your content strategyTechnical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers...

                Digital Doughnut Contributor
                17 August 2017
            
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Pros and Cons of Live Chat Tools vs Online Feedback SurveysProviding a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying...

                Udesh Jadnanansing
                17 August 2017
            
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How to use visual feedback for web designCreating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

                Udesh Jadnanansing
                15 August 2017
            
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Get Better SMS Marketing Results with This Periodic TableSMS Marketing has proven to be effective for small businesses and large corporations. But to do it right, there is a certain number of rules a business owner should follow. This SMS Marketing Periodic Table will help...

                Anastasia Sviridenko
                15 August 2017
            
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