Article

Anastasia Sviridenko
Anastasia Sviridenko 15 August 2017

Get Better SMS Marketing Results with This Periodic Table

SMS Marketing has proven to be effective for small businesses and large corporations. But to do it right, there is a certain number of rules a business owner should follow. This SMS Marketing Periodic Table will help you get the most of your text message marketing campaign.

With 82,1% of phone device owners saying they read every text message they receive, it would be a missed opportunity not to try it for your business. However, to get the desired results from your SMS campaign, you have to follow certain rules and delivery practices, and include all the important elements in the body of your text message.

To help you make the most of your texting efforts, the team over at TextMagic has put together the SMS Marketing Periodic Table


Following the steps from the SMS Marketing Guide box, you can choose a goal for your campaign, pick the type(s) of texts, and make sure you've included everything necessary in your message. Let's go over the categories of the table.

Defining the Strategy

This will be your first and most important step. Make sure that your SMS strategy is tailored to the other elements of your marketing mix and fits the overall marketing strategy.

Campaign Goals

Would you like to grow sales for your business, or drive more traffic to the website you've just launched? Pick one or two goals that align with your strategy.

Choosing the Type of a Text Message

Let's say your goal is to grow sales. Take a look at the next category of elements in the Periodic Table and decide which type(s) of a text message would be the best fit here. If it's growing sales, you can pick between Coupons, Exclusive offers, Special occasion offers, Holiday offers, or Time-dependent discounts. And you can combine them. 

Elements of an SMS Message

This category can be used as a checklist. You won't need to include all those elements in your message, just choose the ones that are relevant to your type of text. However, using certain elements like Value for the reader, Clear instructions, Call-to-action, is a must.

Delivery Best Practices

Creating an effective message is just the first step. To get the best results, you must follow these delivery practices:

  • Customize the text to each segment of your audience.
  • Send 2-4 messages per month. If you send more, the unsubscribe rates will grow drastically.
  • The best timing is during working hours which is approximately from 10 am till 5 pm. This way you won't disturb a client when they are resting or commuting.

Growing Your Subscriber List

Never stop building the list of your subscribers. Thus, you will always have a number of prospects to send out your messages to even if the unsubscribe rates grow. Look through the ways to build your list in the table, and decide which ones will be the most effective for your company.

Recipient Segmentation

Segmenting your audience is a must. If you send something irrelevant to a client, they will most probably unsubscribe. Before hitting SEND, think again if the message can satisfy a need of this particular group of subscribers.

Now you have everything you need to start a successful SMS campaign for your business. Hopefully, the table will simplify the process of campaign planning for you.

Please share your thoughts and/or questions in the Comments section below!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more
10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and effective to leave it to an automation software, so agency staff can focus on other endeavors within the business.

Richard Fallah
Richard Fallah 18 September 2017
Read more