Article

Nishtha Singh
Nishtha Singh 21 August 2017

This Is How Incentive Based Designs Boost Mobile App Engagement

It takes a lot more than just an interesting idea to create an engaging app. After all, Gimmicks and “flavors of the month” never breaks through the noise of the app stores.

What’s more needed are the proven strategies and better user experience to drive better engagement for your mobile app. There isn’t anything related to coincidence it requires some significant amount of thought and effort. And they will definitely work if one puts adequate time.

Now experience and impression of a product are shaped by a combination of factors, with interaction playing a key note. The minute detailing of interaction designs and animation are something which can make the fundamental difference in modern mobile apps. Now if you end up creating an app that’s too simple, it might happen that you lose your valuable customers to your competitors especially the ones who provide an ample of features and functionalities. On the contrary, designing something complicated can compel users to delete or move another app after their few attempts.

The following post offers a few crucial ways that Mobile App Designers should consider while creating or recreating the design aspect of an application.

Developing Conversational Interfaces

Let’s face it, traditional touch interfaces won’t get replaced by the conversational interfaces. However, there are a couple of applications for which conversational approach seems to be more logical. Moreover, the user interfaces can be used to integrate your application with different platforms such as Facebook Messenger, WeChat, etc.

Minute Detailing

One can actually create a genuine and unique impact on both users and brand value through minute detailing. For instance, adding little bits of animation to the icon as well as the menu section by hiring a well-founded mobile app development company will not only provide you a fair chance to impress users but it will even add a character to the developed app.

Use the 80/20 rule

With mobile apps having less screen space, the mobile users have extremely short spans. In such crucial scenarios, identify the 20% of your app idea and potential that supports 80% of your effectiveness. In addition to this, the app requires to be simple and engaging and if you have features that won’t properly fit in your mobile app then it’s much advisable to link it out and host it on your website.

What about the integrations?

There is little to none possibility of an application including everything that a user needs. Here is the time, when integration plays its key role and ends up achieving customer satisfaction and loyalty. Plus, you can identify and integrate complementary services that compel your end users to engage more. Always remember, the end goal is to provide a seamless experience to your users from the beginning until the end.

Minimalistic approach is in vogue

There are many great apps having dozens of incredible features but the main problem that surfaces in such apps is that the greater number of features harder is the navigation. As a result, it becomes pretty difficult for the end users to find what they are exactly looking for. No matter what your application is all about, it requires to be user-friendly. And in case, if your application comprises of numerous features, place them under suitable categories which can be found easily by the users.

What about personalization?

Personalized interface is one of the most important factors to consider when developing the design elements of your mobile application. Whether it’s the buying history or user’s attributes (e.g. activities, gender, etc) a customized look and feel can definitely boost interest and usability. For example, do you think your older users would accept bold and fun colors? Basically, it’s all about tailoring your app according to specific user requirements and not only to the device.

Right fonts

Fonts is such an aspect that can make a real impact on the end users. To avoid user inconvenience, never use too large or too small text and don’t use fonts with low contrast. This will certainly make your app a user-friendly as well as an accessible one.

Performance

The current scenario says that the bar of UX is getting higher while attention spans are getting lower. The designing part must be carried in such a way that your users can find what they are looking for as easily and effectively as possible. Most of the Mobile apps developers suggest avoiding steps that are totally unnecessary and feature them as options later on.

Conclusion

It’s never easy to create an enduring customer relationship and brand loyalty in the world where loyalty is rare, choices are endless and competition is tough. Follow the aforementioned steps and I am sure you will thoroughly succeed in grabbing the attention of your user and monetizing on the app in no time.

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