Rakesh Patel
Rakesh Patel 17 August 2017

Top 2017’s Web Designing Trends We Should be Looking Forward To

To help you prepare for wherever the Web design tide takes us in 2017, we have come up with a list of 10 popular trends to keep a close eye on. Take a look and get inspired to tackle your web design projects this year with style.

Each and every year the web designing industry goes through some sort of evolution cycle that’s quite relevant and inspiring. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. And that is the reason why one should always follow the trends. It allows you to learn about the new visual worlds, which sooner or later can be integrated with your graphic language.

It is truly said that “Watching the work of others helps you to keep on improving your skills while being up-to-date when it comes to the latest technologies.”

Over the past few years, many web designers are trying to move away from simple and closed compositions to create open-styled, seemingly chaotic, “broken” and cut compositions. In addition to this, users have started demanding more and more from their online user experiences (UX). Therefore, to help you prepare for wherever the Web design tide takes us in 2017, we have come up with a list of 10 popular trends to keep a close eye on. Take a look and get inspired to tackle your web design projects this year with style.

(In no particular order...)

#1 Brutalism

Brutalism means a design featuring bold, in-your-face collages of text and images, where anything goes. Sites with Brutalist designs often employ simple markup, inline styles, and harsh colors/gradients. For instance, Instagram's new gradient logo featuring 90's esque neon colors and gradient design could be classified as Brutalist.

Well, not all brutalist websites are an all out attack on the eyes. Sites like Bloomberg News and incorporate that aesthetic value while adding a level of polish which is not typically seen on most sites. Most of us have this misconception that web designers make use of Brutalism to set their site apart from the rest by incorporating bold color choices, large typography, and layouts. While in the real scenario, it makes good use of typography and can gamut from mild to wild.

#2 Responsive Components

Eight years before, Ethan Marcotte had come up with the concept of responsive web design to the world. Since then it has been developing at an incredible pace. Although, there are new techniques and technologies evolving in the horizon which could offer a dramatic effect responsive elements and make the site look more simplistic and naïve. Element queries and the upcoming CSS-grid spec are some of the common examples of these technologies. As a result, a dramatic increase has been observed in the diversity of responsive patterns for designers as well as front-end developers.

#3 Device Specific Microinteractions

Till now, the mobile-first method was used to deliver a slick and usable experience for small screens. But with the maturity of mobile web tooling, tons of opportunity raised to take advantage of the native paradigms of different devices for mobile-focused interactions. Besides, the rise of touch and gesture related JavaScript libraries also introduced subtle animations in response to gestures. For e.g. the twitter mobile app’s tweet refresh interaction in order to make their way into web applications. Basically, microinteractions are meant to provide users acknowledgment and intuitive they crave.

#4 Split-screen Design

One of the simplest ways for any prominent responsive web design company to highlight a contrast, balance text with images or share two different products is using split-screen design. It is easy in terms of implementation and turns out to be great when it comes to presenting content in a way that feels fresh and balanced. The split-screen design is a no brainer for products or sites that require a comparison.


Some of the key elements of a split-screen design include:

  •     Vibrant colors and use of contrast
  •     Clear typography
  •     Use of white space
  •     Subtle transitions or interactive elements

On and all, this bold style choice needs thoughtful reasoning behind it to deliver clarity and intuitiveness to users, or else it can wind up feeling chaotic

#5 Reactive Animations

It is no surprise that the explosion of native mobile apps has emphasized more and more on human centered design. Apple’s iPhone and IOS were a breakthrough because they used to design to mimic humans and appeal to emotion. Moreover, how good a design looks now plays second fiddle to the way it feels. Desktop experiences may still feel clunky and unintuitive though. But advancement in the technology of desktop browsers, JavaScript, and CSS have made it possible to add those human focused interactions.

#6 Refreshing Card Based Interfaces

Cards have been around for decades, and they do not seem to fade away anytime soon. A tailor made pattern used for responsive design just to display large amounts of information in such a way that it becomes easy to browse and simple to implement. In the past few months, we have seen them used for more than text and links, becoming hubs of all kinds of rich media.

Perhaps, It may quite interest you to know that professionals have started playing around with the cards themselves, and are finding ways to make this old pattern new again with rich microinteractions.

#7 Large Screen Design

When people think of a responsive web design, they immediately shrink the website down from a desktop to something that seems great on tablets or a smartphone. Which is completely wrong! There is still a segment of users who even today tend to have large scale monitors. In such cases, designers should be well acquainted with the data and know exactly who their audience is and what equipment they're on. With the help of techniques like resolution independent SVG's, bold typography, one can effortlessly deliver a rich experience for everyone, including the massive screens.

For example, SVG’s are perfect for large screen design because they are scalable, resolution independent, have small file sizes and are supported by most browsers.
In a nutshell,

2017 is a year of new ideas and new visual concepts to explore, some of the aforementioned designs have already started to pop up across the globe. So, what are you waiting for?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's tedious, time-consuming, detail-oriented, and, quite frankly, a bit of a headache. But thanks to this new infographic, some guessing can be taken out of social media management.

Will Price
Will Price 21 September 2017
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more