2017 - Digital Doughnut

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Instagram Contests – How to a run an excellent and legal contestRunning Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media...

                Jan Zajac
                15 August 2017
            
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6 design questions to ask of intelligent chatbotsOnly two years ago it was far from certain if chatbots were anything more than a frivolous brand-building experiment or campaign fodder. Although the potential seemed pretty obvious, it was unclear whether customers...

                Jon Seal
                15 August 2017
            
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Bring DAM Into Your Centre Of (Digital Asset) InterestDigital assets now carry intrinsic business values that can magically improve your revenue performance. It turbocharges organizations to respond to their competitors’ promotions and keep engaged with today’s...

                Rajneesh Kumar
                15 August 2017
            
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Why A2P SMS and chat apps are increasingly favoured by enterprise businessesSMS was once described by Vodafone founder, Sir Chris Gent, as “the closest thing to pure profit ever invented”. But, a lot has changed since then. Businesses continually strive to find new and effective ways to reach...

                Matthew Winters
                14 August 2017
            
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Why You Need to Make the Switch to HTTPSDespite the benefits of switching to HTTPS, many SEOs and website business owners have not done so. 

                Neil Capstick
                14 August 2017
            
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5 CRM Tips for an Effective Data ManagementFind out about different ways to manage CRM data and get the most of this innovative business technology. Here’s some tips for improving the quality of CRM data and work effectively towards fostering business...

                Kalpana Arya
                11 August 2017
            
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Enterprise mobile applications, a must-have business tool?The bigger the company is, the more complicated its management is. On one hand, everything should be strict and structured to avoid a mess, on the other hand, the bureaucracy itself may slow down communication and...

                Nataliia Kharchenko
                11 August 2017
            
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Social advertising; cool new thing or powerful game-changer?Talk to any marketer these days and they will agree that social media now plays a vital role in their ever expanding strategic toolkit.  In fact, a recent survey of advertising professionals worldwide showed that 61...

                Joel Davis
                11 August 2017
            
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Quick and Easy Social Media Management (without a Social Media Manager!)Spending too much time trawling Twitter and fighting Facebook’s timeline? Use these free tools to manage your company's social media channels..

                Lorraine Griffin
                10 August 2017
            
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Voice commerce is the next big thing in eCommerceThe progress with chat bots, digital voice assistants like Siri, Alexa, Google Now and native language recognition in AI is empowering a new shift towards a conversation based ecommerce development. It’s only a matter...

                Hemang Rindani
                10 August 2017
            
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How to Push Adoption of Digital Payments in Developing Markets  Even though the world has gotten smaller due to international trade and online commerce, there are still geographies to be tapped.  Developing regions such as India and Africa, are perfect examples of huge potential...

                Eran Feinstein
                9 August 2017
            
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How to future-proof your business against the new, agile kids on the blockWhile disruption is fast becoming a clichéd term, the challenge of responding to young brands who can do new, exciting things faster than you can is very real, and something many of our clients are asking us...

                Liz Deverell-Smith
                9 August 2017
            
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The World Is Shrinking: 6 Degrees of Separation Is Now 2!Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

                Scott Christley
                9 August 2017
            
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The Trick To Getting Responses To Your Sales EmailsThe first step towards a successful sales email outreach campaign is to understand the psyche of your prospect. When evaluating this, here are a few questions you should be asking yourself...

                Frank Gothmann
                8 August 2017
            
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The 8 Most Effective Words to Use in Your Next EmailThere are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and...

                Shelby McGuigan
                8 August 2017
            
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Marketers Should Tackle Short-termism With Product ThinkingA major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on...

                Oliver Bailey
                7 August 2017
            
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Game of Thrones record break reach to 45M Viewers with Snapchat LensPopular series the “Game of Thrones” and in demand messaging app, Snapchat needs no mention. And, when both these platforms are together in the news, it is surely going to overwhelm the users. Through Snapchat’s eye...

                Janet Scott
                7 August 2017
            
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Missing your target audience:  Lessons for marketers from epic campaign failsWhen it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery. 

You might have the right product, but what if you have the wrong target...

                Claire Wilson
                7 August 2017
            
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Creating an Organizational Strategy for a Disparate EcosystemBecause of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

                Jill Grozalsky
                7 August 2017
            
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Mobile Marketing Automation – Never Miss an Opportunity to Engage Customers!You might be familiar with the term ‘marketing automation’ if you have experience with automated campaigns. Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario...

                Asena Atilla Saunders
                4 August 2017
            
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10 copywriting tips for B2B marketersJames Fieldhouse, senior copywriter at OLIVER, lists his top 10 copywriting tips for B2B marketers

                James Fieldhouse
                4 August 2017
            
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6 Push Notification Strategies for Mobile GamesPush Notification is an extremely powerful tool offering real-time and tailor-made messaging that catches immediate attention to a desired action. When done effectively, push notifications increase user engagement...

                Asena Atilla Saunders
                4 August 2017
            
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All You Need to Know About Segmentation and Targeting	Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups...

                Asena Atilla Saunders
                3 August 2017
            
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Why No Business is Too Small for Digital and Mobile MarketingDigital and mobile marketing represent incredible opportunities for even the smallest of small businesses, and they’re becoming more indispensable every day. 

                Bruce Hakutizwi
                3 August 2017
            
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Pricing, Profitability, and CustomersThe customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions...

                Anitha Rajagopalan
                3 August 2017
            
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