Article

Neil Capstick
Neil Capstick 14 August 2017
Categories Innovation & Trends

Why You Need to Make the Switch to HTTPS

Despite the benefits of switching to HTTPS, many SEOs and website business owners have not done so.

Having an SLL certificate implemented into your website can benefit your business enormously.  In the cut-throat world of business, it’s more important than ever before to embrace and utilise online technology.

Let’s take a look at the importance of HTTPS

HTTP or Hypertext Transfer Protocol is a set of standards for people who use the internet to exchange information that is featured on web pages. When you click on any web page and enter http:// before the actual web address, it tells the browser to communicate using HTTP. Some browsers today don’t need to have HTTP in front of the website address because it’s a default method of communication. It’s kept in browsers simply for the need to separate protocols.

What is an SLL certificate?

An SLL certificate is a small data file which digitally binds a cryptographic key to any organisation’s details. It gets embedded into your website’s route directly to say “I own this site and I am who I say I am”. This data file activates the padlock when it’s installed on a web server and along with the https protocol, lets you connect securely from a web server to a browser. An SLL certificate authenticates the identity of your website together with your domain name, company name and location.

https.png

Reasons why you should incorporate an SLL certificate into your website

When it comes to ranking higher on local search results it could all come down to one letter, “S”. If you and a rival business are battling it out for a prime search keyword position, having HTTPS instead of HTTP before the www. in your domain, may be all it takes to help you claim top ranking spot. According to business experts, when two web pages are otherwise equal, the search engine prefers HTTPS sites. In other words, it pushes the secure domain to the head of the pack.

As well as helping to boost search rankings, there are a number of other reasons why you should consider switching your site to HTTP to HTTPS. Check out the following:-

  1. HTTPS can help with SEO – as previously mentioned, the security tiebreaker approach means that if your site and another are comparable and vying for top ranking for a particular keyword. The addition of HTTPS in your domain name could be enough to give you the edge. What’s more, a secure experience is generally preferred over a non-secure experience.
  2. AMP (Accelerated Mobile Pages) requires HTTPS – if you’re serious about search, selling or being found online, join the mobile revolutionary bandwagon. Google developed AMP to ensure that content loads quicker on mobile devices. AMP has an important role to play in optimising for mobile, however it needs HTTPS to work.
  3. Keep your website secure – adding HTTPS to your business website will help keep it more secure. It prevents intruders tampering with communication between the site and visitors browsing while also safeguarding privacy as well as security. Whatever online business you own, security should be one of your first priorities.

I hope you have found this information helpful in your decision to switch from HTTP.

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