Konstantin Boyko
Konstantin Boyko 5 September 2017

6 tips for great communication on a development project

Communication is as integral to a project’s success as any technology, tools or implementation strategies. After all, in order to get where we need to go, everyone needs to be following the same map. When communication falters, so does the project’s vision. If regular check-ins aren’t completed or there isn’t an open dialogue from each side, mistakes and assumptions arise – and we all know what they say about assumptions.

However, balance is key. Here are six tips to help you get started.

1. Start with the end in mind

Regardless of a project’s nature, understanding its end game is the first step. Developers should devise a long-term plan and establish early on how much information the client would like along the way; for instance, how often does the client want to be updated? How will you communicate with other team members? Setting a clear path not only makes the journey itself easier and more efficient, but also sets expectations and aids with transparency.

Moreover, this is not so much about the final product of the project, but rather what the client wants to achieve with it. For instance, if someone enquires about updating their ecommerce site, snazzy designs aside, what they are really after is an uptick in sales and functionality. So, start by thinking big.

2. Set clear goals

After the main plan of action is established, smaller goals should also be shared because a project is made up of little milestones. Questions like how far along the client wants the project to be after, say, two weeks, or how much input they want to have should be made clear at the beginning. By creating smaller, achievable goals, everyone involved will know their place and their next step, making the whole project more effective. And while you’re at it…

3. Put it in writing

Memory is a fickle thing, so don’t leave vital project insight inside your head. Verbal conversations are a great way of building rapport, but they are very rarely well remembered. Additionally, having the goals and project expectations clear gives everyone a chance to review them, check back in and realign themselves if necessary. So keep notes and send follow-up emails after meetings to keep everyone in the loop.

4. Be honest

Especially when it comes to bad news. If there has been a setback or mistake, tell them. Don’t go beating around the bush. While they may not be happy to know that there’s an issue, they will respect your honesty.

5. Speak their language

Now, no matter how experienced or tech savvy the person sat across from you is, it’s best to speak plainly. Not everyone will be as familiar with your tech niche as you are, so leave out the jargon and ensure your message gets across.

6. Stay in touch

The regularity of updates is largely contingent on the project. Some clients may just want the final product, while some partners may want daily round-ups. Ironically, the key to establishing how much you should communicate is by communicating with them and asking. Go figure.

If you’re a perfectionist, letting people in on the process can be a challenge. You may be tempted to keep it all under wraps ready for a big reveal, but silence will only create more worries. Not to mention, communication builds transparency; disappearing off into the office for six weeks, however – not so much. Plus, people like to see the project in action, especially when it’s a field they’re not familiar with, so don’t be afraid to get them involved.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more