Article

Michell Morgan
Michell Morgan 1 September 2017

A Full Newbie’s Guide on How to Blog to Increase Your Revenue

In today’s day and age of technology, nearly every platform within arm’s reach is being used as a marketing tool that can help sway your target audience towards conversion.

For any type of business, whether it be a start-up company or a well-established firm, these conversions are essential. The greater the conversion rate, the more revenue that will soon come streaming in.

Marketing through the help of social media is crucial for most online businesses. Each of the teams responsible for the promotion of a product or service will make use of a social platform like Facebook, Instagram and Twitter. They use these platforms in order to build a reputation and maximize their reach online.

 Nearly everyone with an internet connection has access to each of these platforms. What better way to get the word out about what your business is doing than to create a name for yourself or your company.  This mentality is a good one, having said that, we are seeing more and more of this done within this era of growing businesses online. The incorporation of a blog, whose sole purpose is to increase revenue.

So, how exactly do we do that? That’s a good question that we’ve got a good answer to. That is exactly why we have decided to build a complete guide on what businesses are doing, and what you can do yourself, in order for you to blog and increase your revenue.

How Can Blogging Help Me? A general look at the benefits of blogging

A great question to start by answering is whether or not, generally speaking, blogging can increase the revenue for a company. The answer is a simple and big “yes.” In fact, according to a post on Neilpatel, blogging done right can double a website revenue. The greatest way to achieve these numbers, however, goes back to the general steps companies need to follow in order to maximize their efforts online.

This begins with being found by their target audience, generating leads, and then eventually converting those leads into sales which, in turn, brings in more revenue.

Getting Found Online

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Being found online has a lot to do with the reputation you build and the content you provide. If you consistently create content that your target audience will find helpful, they will begin to consider you a reputable source that can be trusted in your specific field. In regards to eventually bringing in more revenue, this is huge advantage.  If your prospective clients are not able to trust you as an expert in your industry, they will leave your website and make the purchase somewhere else.

If, on the other hand, they feel they have found a reliable source that consistently provides them with content that is useful to them, they’ll make a choice in your favour whenever it’s time to purchase a service or product.  Thus, having a successful blog can play a huge role in bringing in revenue, if done right. Because it’s a consistent place to publish related content, a blog affords you even more opportunity to create an online space that your audience can view as helpful.

The key that is most important to consider here is that you are publishing content that its viewers will deem important. You want to avoid making your blog a wasted space that publishes inappropriate or uninteresting posts.

Generate Leads with Your Blog to Increase Revenue

The next step towards boosting revenue with your blog is to make sure that you are generating leads. This is best done by including a call to action with each of your blog posts. A call to action is generally seen as a free download, an invitation to a course or webinar, or a product demo or sample.

By asking your blog followers to take advantage of one of these types of offers, you will find that they are more willing to exchange their email addresses, which you can later utilize for building a relationship and inspiring a revenue producing sale (a.k.a. conversion).

This lead producing method that can be utilized through blogging is an effective option that many are taking advantage of. In fact, a marketing report concluded that companies witness 54 percent more leads that were generated through their blogging efforts when compared with other traditional advertising methods.

What to Do with Those Leads: Building a Relationship

Your audience has found that they can count on you as a reliable source. They have thus entrusted you with their precious email address. So, what now?

Even though they trust you as an expert in this field, your attempts to build up your reputation should not stop there. Building a relationship is important for an increase in revenue. This will lead to conversions that will turn into repeat sales.

A great way to further their confidence in you and your website, is by sending them information that matters to them. According to a KissMetrics blog the airline company JetBlue used customers’ email addresses to encourage them to complete unfinished bookings.

Rather than bombarding them with promotional emails, they took a different route. They provided a personalized approach that the potential customer could appreciate. This approach led to 1,640 percent higher revenue when compared with the effectiveness of other types of emails. A tip to increasing revenue by taking advantage of these blog generated leads is to provide an experience for your prospective clientele, rather than an impersonal alternative.

When brainstorming how you will carry out these email marketing efforts, consider the goals of your email and your design. What will trigger the email, and how would you personalized the email. This personal touch will do a lot better and avoid testing someone’s patience by flooding their inbox with useless information.

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