Article

Amica Graber
Amica Graber 20 September 2017
Categories Social Media

How Much Do Instagram Ads Cost In 2017?

Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

When it comes to advertising trends in 2017, the buzzword on the lips of every digital marketer seems to be “visual.”

Visual ads, visual social networks, visual messaging — if it’s not visual, it’s over. As a result, advertising and marketing agencies are flocking to Instagram and Snapchat in droves. It’s not for naught that brands are investing more and more into Instagram.

Instagram’s engagement numbers have left marketers starry-eyed since 2014, when Forrester reported that brand engagement on the ‘gram was markedly higher than Facebook. In fact, user interactions on a brand’s Instagram post punched in a 4.21%, compared to a paltry 0.07% from Facebook.

Recent studies have only produced more good news for brands looking to expand on Instagram. By 2020 those born after the mid-nineties, named Gen-Z, will occupy 33% of the world’s population. As they morph into the next major consumer group, digital marketers and big brands alike will have to seriously reshuffle their strategy in order to keep up to date with a generation that has an attention span of just eight seconds.

But you don’t need to tell major brands that twice. Currently seven out of ten hashtags on Instagram are branded terms, and 70% of U.S. businesses have already adopted a presence on Instagram.

But if you haven’t already converted, you’re probably asking yourself one big question. How much do Instagram ads cost?

The answer is the same no matter where you’re trying to advertise: that depends.

AdEspresso recently crawled through $100 million dollars worth of Instagram ad spending in 2017 to analyze what influences cost-per-click. You can view their findings via the infographic below:

instagram-ads-cost-infographic-final.png

 
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Mature Partnerships: The Revenue Stream You Need to Get to Know

Mature Partnerships: The Revenue Stream You Need to Get to Know

Discover how high-maturity partnership programmes are driving growth, with a Forrester survey showing companies with mature partnerships see up to 28% revenue increase. Insights reveal the importance of investing in...

Florian Gramshammer
Florian Gramshammer 19 March 2024
Read more
Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Crave the marketing magic of Chanel and Dior? Discover their secrets! This guide unveils the top strategies renowned luxury brands use to elevate their image. Learn how to craft captivating campaigns that resonate...

Sabrina Sedicot
Sabrina Sedicot 7 June 2024
Read more