Article

Amica Graber
Amica Graber 20 September 2017
Categories Social Media

How Much Do Instagram Ads Cost In 2017?

Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

When it comes to advertising trends in 2017, the buzzword on the lips of every digital marketer seems to be “visual.”

Visual ads, visual social networks, visual messaging — if it’s not visual, it’s over. As a result, advertising and marketing agencies are flocking to Instagram and Snapchat in droves. It’s not for naught that brands are investing more and more into Instagram.

Instagram’s engagement numbers have left marketers starry-eyed since 2014, when Forrester reported that brand engagement on the ‘gram was markedly higher than Facebook. In fact, user interactions on a brand’s Instagram post punched in a 4.21%, compared to a paltry 0.07% from Facebook.

Recent studies have only produced more good news for brands looking to expand on Instagram. By 2020 those born after the mid-nineties, named Gen-Z, will occupy 33% of the world’s population. As they morph into the next major consumer group, digital marketers and big brands alike will have to seriously reshuffle their strategy in order to keep up to date with a generation that has an attention span of just eight seconds.

But you don’t need to tell major brands that twice. Currently seven out of ten hashtags on Instagram are branded terms, and 70% of U.S. businesses have already adopted a presence on Instagram.

But if you haven’t already converted, you’re probably asking yourself one big question. How much do Instagram ads cost?

The answer is the same no matter where you’re trying to advertise: that depends.

AdEspresso recently crawled through $100 million dollars worth of Instagram ad spending in 2017 to analyze what influences cost-per-click. You can view their findings via the infographic below:

instagram-ads-cost-infographic-final.png

 
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

Martin Newman
Martin Newman 6 August 2018
Read more
5 films with Brilliantly Designed Websites

5 films with Brilliantly Designed Websites

The best websites take visitors on a journey that will leave them wanting more. So set aside an hour or three and explore these five brilliantly designed film websites.

Nathan Jones
Nathan Jones 15 April 2016
Read more