Article

Lorraine Griffin
Lorraine Griffin 4 October 2017
Categories B2B, B2C, Content, Social Media

Revive your blogging technique in 5 easy steps...

Whether for your business, or as a personal passion, apply these easy techniques and you'll find it flows faster- and more importantly - lands better with your audience. Happy Blogging!

Blogging is a key part of your content marketing strategy and when done right can deliver great results for your business. It can help to:

·     Increase in your social media following

·     Enhance your SEO score

·     Drive traffic to your website

·     Establish authority and creditability for your brand

However, as with any effective piece of communication online, you need to know exactly who you are trying to reach. Drill your existing customer insights and pinpoint your target audience. This way you are clear on who you are targeting and what you want to say to them. Once you have established audience, and drawn out your broad content ideas, here are a few basic rules to follow:

1.   Make your blog reader-friendly. People view content differently online: important to keep text uncluttered and easy to navigate. Opening paragraphs with larger fonts and fewer characters per line make it easier for the viewer to read. Equally, short sentences and short paragraphs work best so consider lists and bullets. Try free ‘online-friendliness’ writing tools such as Grammarly (www.grammarly.com) and Hemingway (http://www.hemingwayapp.com) to double-check that your blog is easy to read and well-written.

2.   Use plain English. It’s so important to talk the way you normally talk! Overly formal language will jar with people and put them off reading your blog. When reviewing the final draft, do a sense check to make sure you are using the clearest language to express yourself. For those involved in more technical industries, it’s always best to avoid any industry-specific jargon.

3.   Headlines and Layout. Create attention-grabbing headlines! You only have a few seconds online to catch people’s attention so your headline has to work hard for you. The headline will impact whether people will click into the blog. According to Kissmetrics, the optimal length of a headline is between 6-8 words. Try Hubspot’s free headline and topic generator (http://www.hubspot.com/blog-topic-generator) for inspiration and ideas.

4.   Give something back. The most effective content performs one of three key functions: it educates, informs or entertains. Does your blog do any of these? Are you giving something back to your readers, either in the form of advice, ideas or useful information? Simple ideas include sharing any tips or tricks to help people use your product or service. If you are offering an online service or software then free trials can work really well. The key is to offer something that will give value to your customers.

5.   Draw readers in with an image. According to a recent Xerox study, coloured visuals increase people's willingness to read a piece of content by 80%. On social media, posts that contain at least one image get shared more on Facebook and Twitter than those that don’t. With this in mind, make sure your blog contains at least one optimized, relevant image. You can use your own promotional photography or product shots, or for something more abstract try one of the free image sites such as Canva (www.canva.com). With all images - whether sourced online or taken on site - make sure you secure copyright permission or permission from customers if they feature in the photos.

Whether for your business, or as a personal passion, apply these easy techniques and you'll find it flows faster- and more importantly - lands better with your audience. Happy Blogging!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more