2017 - Digital Doughnut

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Is Something Missing From Your 2018 Marketing Plan?Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

                Angela Southall
                28 November 2017
            
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Key digital marketing predictions to ring in the holiday spiritThe holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all...

                Digital Doughnut Contributor
                27 November 2017
            
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The new chiefs on the block: how data and digital are shaping leadership teamsThe prolific rise of digital technology and data science has reshaped every facet of society – how we shop, communicate and play. It has also had a profound impact on how we work and how organisations operate.

                Chris Underwood
                27 November 2017
            
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Proactive customer service in the age of assistanceProactive Service is an ethos to customer support in which businesses make the first move to help customers. This requires businesses to identify and deal with problems before they escalate and increasingly, predict...

                Jasper Bell
                27 November 2017
            
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Digital Direct Mail Set To Support Digital Marketing InitiativesProspects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with every item of relevant mail created through individual text and...

                David Amor
                24 November 2017
            
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Why You Still Need to Use Emails in Your Marketing StrategyDigital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email...

                Richard Fallah
                24 November 2017
            
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from MonetateWith the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your...

                Yulia  Novozhilova 
                24 November 2017
            
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Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer BehaviourBy associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn...

                Digital Doughnut Contributor
                23 November 2017
            
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How to Reduce Returns with the Help of a Digital AdvisorProduct returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to...

                Ada Okoli
                23 November 2017
            
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Marketer Toolbox – What tools can you use for your marketing efforts?Does each marketer need specific tools to make their work easier and better? Well, not necessarily. You can succeed in the world of social media and marketing without plugins, extensions, and tools, but some help...

                Jan Zajac
                23 November 2017
            
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win2017 wraps up a turbulent year for travel and hospitality industry.  So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

                Catherine Millar
                23 November 2017
            
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Cart abandonment rates rise to 78% in Q3 2017The latest cart abandonment data from SaleCycle shows a slight rise in abandonment rates from Q2 2017. 

                Graham Charlton
                23 November 2017
            
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The Power of Story-tellingAlthough often overlooked, the effects of compelling storytelling are immensely beneficial to a brand. A strong brand narrative helps people understand your ethos & encourages brand loyalty.

                Digital Doughnut Contributor
                23 November 2017
            
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IAB Engage 2017, Introducing AI to Creativity and Weird Twitter BotsWe attended IAB Engage 2017 and came back absolutely inspired by the discussion around the dynamic between AI and creativity; here are our highlights!

                Digital Doughnut Contributor
                23 November 2017
            
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The final countdown: five key steps to GDPR successWith mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing...

                Dan Telling
                22 November 2017
            
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Podcast: Gender, LGBT+ and BAME diversity in CommsLisa Kimmel, President & CEO of Edelman Canada, Iain Anderson, Executive Chairman of Cicero Group and Ambassador for Stonewall, Sarah Stimson, Chief Executive at the Taylor Bennett Foundation and Toni Adeola...

                Russell Goldsmith
                22 November 2017
            
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Don't Let Bad Banner Ads Bog Down Your AdvertisingIn the attention economy, the future of banner ads is all about getting creative and personal. A digital production agency shares their insider tips for making the most of your display advertising resources.

                Yoni Levy
                22 November 2017
            
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What’s the Secret of Retail?Richard Morris co-founder and partner of branding agency Whistlejacket explores the power of branding in the retail environment and explains why design is central to creating the cache of brands as diverse as hipper...

                Richard Morris
                22 November 2017
            
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Infographic: Black Friday and Cyber Monday, the most awaited days for shopping lovers and retailers?There's no denying that Black Friday and Cyber Monday have changed retail, from both the retailers' and customers' points of view. 

                Roshita Pant
                22 November 2017
            
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Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers100 million users began using Instagram Stories within the first two months of its launch last August. The feature’s originality, ease-of-use, and ephemerality has led to high engagement, with one-third of the most...

                Rob Kabrovski
                21 November 2017
            
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What a CTA Button Really Needs to Drive Conversions!You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content.

                Richard Fallah
                21 November 2017
            
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5 Things You Should Start Doing to Get More Value From Product InformationThe way customers purchase has drastically changed over the last decade. eCommerce retail portals, point of sale, mobile platforms, digital signage, social media, marketplaces and more, it’s time for new ways; a time...

                Rajneesh Kumar
                21 November 2017
            
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GDPR: A Summary of What you Need to KnowGDPR is a seemingly complex subject that is confusing many managers and business owners. Here we simplify the jargon and give you some ideas of where to start.

                Will Kennard
                21 November 2017
            
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Amazon is the new Google for Product Search Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches...

                Brian Beck
                21 November 2017
            
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Podcast: Bridging the Authenticity GapListen to FleishmanHillard Fishburn's CEO for UK & Middle East, Jim Donaldson, with his colleagues Nick Andrews and Steph Bailey, to discuss the UK findings of their latest Authenticity Gap Report, which...

                Russell Goldsmith
                17 November 2017
            
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