2017 - Digital Doughnut

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Top 7 AI solutions for (grocery) retailArtificial intelligence gives retailers a new way to bring back a more personalized shopping experience for their customers. The need to act quickly is clear – brick-and-mortar retailers will continue to fight an...

                Stephan Visarius
                4 December 2017
            
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How are businesses using AR and smart video to transform your shopping experience?The big data revolution is here – now every business, regardless of size, can gather vast quantities of anonymised data. This can then be used to gain valuable insight on shopper habits and in-store preferences, which...

                Scott Brothers
                4 December 2017
            
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Infographic: Black Friday weekend breaks previous online sales recordsWith $16.74bn spent over Black Friday weekend, US retailers enjoyed the biggest online sales volumes ever. 

                Graham Charlton
                4 December 2017
            
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Infographic: How to Get 1000 Shares On Your Next Blog PostCreating great content isn't enough on it's own, here's a great infographic to help you get your blog posts seen!

                Anthony Randall
                4 December 2017
            
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What Makes SharePoint a Collaboration Tool?SharePoint is a longstanding and mature enterprise-level platform that offers collaboration capabilities in addition to content and project management.

                Jasmine Morgan
                1 December 2017
            
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Content marketers: follow these 12 tips to win over impatient readersOf course we all enjoy an engaging story yet, online, many of us only read the headlines – eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of...

                Claire Wilson
                1 December 2017
            
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Online Ads Are Killing Traditional Media: Here's How Retailers Can Avoid Dying With ItHistorically, the Internet’s ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit. The rapid level of innovation in online advertising has...

                Declan Kennedy
                1 December 2017
            
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Mobile Data Traffic Explosion: Explore IoT, 5G, & VR OpportunitiesExperts believe that global mobile data traffic is set to explode, reaching 100 exabytes per month in 2023 coming from 31.6 billion mobile devices, which is almost double the devices we have now. This rise in mobile...

                Ronald van Loon
                1 December 2017
            
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Learning Lessons from Native Advertising: How TV is Embracing Digital  I remember a conference a few years ago where Fred Wilson, the tech venture capitalist was talking about something called “native advertising”. Back then it was purely in relation to sponsored content, but now is one...

                Dale Lovell
                1 December 2017
            
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Why real-time is the right time Today’s marketers have an increasing need for speed. 

Consumers want brands to be faster than ever in anticipating and responding to their needs, with almost two-thirds (64%) expecting companies to interact with...

                Vanessa Tadier
                1 December 2017
            
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4 Reasons Why PIM Holds the Key for Your Organizational Success Enterprises are catching up with the evolution. From initially giving customers the right content to lap up, to relevant content becoming a key expectation of customers irrespective of the touch point – the rules of...

                Rajneesh Kumar
                30 November 2017
            
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Importance of Ratings, Reviews and Downloads to Apple Store AppsHere is a quick fact there are over 1.3 million apps on the Apple App store right now. Yes that’s right 1.3 MILLION. Now how is your application supposed to differentiate itself from all the chaos? 

                Tony Bruks
                30 November 2017
            
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Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients88% of agency clients expect the business environment to be tougher this year than last year due to factors such as Brexit uncertainty, increased downward pressure on budgets and intense competition (UTTL Report 2017)...

                Anna Bravington
                30 November 2017
            
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Searching For Your Jedi: What Star Wars Can Teach Us About Hiring Innovative TalentJob hunting isn’t what it used to be, when you could knock on doors, hand out hard copies of your resume and maybe get some face time with the hiring manager. Now, you compete online with hundreds or sometimes...

                K. Melissa Kennedy
                30 November 2017
            
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Blockchain: The Invisible Technology That's Changing the WorldBlockchain is in the very early stages and people first need to understand clearly what the blockchain use cases are before mass adoption begins. At the moment the speed of development is very slow as a result of...

                avita dcosta
                30 November 2017
            
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Zero Hour: How Brands can Navigate a World of Mistrust, Misinformation and Multiple MindsetsIt’s difficult for brands to navigate in a world of mistrust, misinformation and multiple mindsets, however there is an opportunity to nurture an environment where brands can rebuild consumer trust by engaging with...

                Nick Watt
                30 November 2017
            
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Podcast: How to find inspiration outside of your comfort zoneIn our latest C-suite podcast,  Blueprint For Business' CEO Charles Wookey, is joined by their Senior Advisor, Norman Pickavance, On Purpose Associate, Jo Alexander and Independent Consultant, Ruth Dobson to talk...

                Russell Goldsmith
                29 November 2017
            
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Digital Marketing Trends for 2018: Micro-Scale & Richer ContentThere has never been a more exciting time for brands to jump into the digital marketing arena than now.

Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018...

                Richard Fallah
                29 November 2017
            
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Infographic: How to Assess if Backlinks Should be Disavowed According to 44 SEO ExpertsDISAVOWING BACKLINKS IS A MUST

That's according to Tor Refsland, Eric Enge, Shane Barker & 41 other SEO Super Stars.

I questioned the top SEOs and asked them WHEN and WHY to Disavow Backlinks.

                Helvis Smoteks
                29 November 2017
            
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Building a Community Means Solving a Problem, TogetherAny brand wanting to set up a community has a key challenge to meet - customer engagement

                Libby Duane Adams
                29 November 2017
            
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Infographic: The Economics of a Bad ReviewIn this age of social media and digital bullhorns, even one negative review can mean a drop in major revenue for businesses of all sizes. In this infographic, we'll look at some of the startling and harrowing...

                Will Price
                29 November 2017
            
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The Perils Of Inaccurate Location Data And How To Avoid ThemThe potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can...

                Andy Beames
                28 November 2017
            
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Mirror, mirror on the wall, who’s the fairest festival of them all?Next years Cannes Lions Festival of Creativity will see some major changes to the event, including an acknowledgement of  the huge importance new disciplines such as influencer marketing are having on the industry.

                Kevin Gessay
                28 November 2017
            
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How Should Brands Speak to Their Customers?The way a brand advertises itself and communicates with its customers is more important than ever thanks to the boom of social media. Companies not only have the opportunity, but are expected to interact with the...

                Isabell Neveux
                28 November 2017
            
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How to Recognize a Spammy Guest Post Request in 2018Guest posting isn’t inherently bad when authentic, credible, and adding genuine value. But sometimes it’s tricky to know whether a query is worth replying to. Here’s how to tell if that guest post request is, in fact,...

                Lesley J. Vos
                28 November 2017
            
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