Article

Graham Charlton
Graham Charlton 4 December 2017
Categories Ecommerce

Infographic: Black Friday weekend breaks previous online sales records

With $16.74bn spent over Black Friday weekend, US retailers enjoyed the biggest online sales volumes ever.

Sales for the Black Friday weekend (Friday to Monday) were almost 17% on 2016, and for the first time, Cyber Monday sales overtook those of Black Friday in the US.

Cyber Monday's sales reached $6.59bn, making it the biggest online sales day in history.

Using SaleCycle client data, we were able to track spending patterns across Black Friday weekend and pinpoint some of the peak times for online retail. 

BlackFriday-Weekend-2017-Infographic-GC-(3).jpg

0

Comments
Please login or register to add a comment.

Author Profile

Graham Charlton
Graham Charlton Editor in Chief SaleCycle
United Kingdom

I manage content strategy for SaleCycle, which provides behavioural marketing services to more than 500 ecommerce clients.

See more about this author

Skills

Content strategy, SEO

Previous Experience

Have previously edited ClickZ, Search Engine Watch and Econsultancy.

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more
Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
Read more