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What is Big Data And How Does It Work?

What is Big Data And How Does It Work?

Your technology is generating data whenever you use your smartphone, when you chat with your family and friends on Facebook, and when you shop. Anytime you go online, you’re producing data and leaving a digital...

Ronald van Loon
Ronald van Loon 13 December 2017
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Marketing ROI - Generate More Sales With This Overlooked Strategy

Marketing ROI - Generate More Sales With This Overlooked Strategy

It's easier than you think to get more customers when you have the right strategy to grow your business.

Mark Nicholson
Mark Nicholson 12 December 2017
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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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Why do Christmas campaigns make us so damn emotional?

Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 December 2017
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Why Everyone Needs a Social Media Strategy. Even YOU!

Why Everyone Needs a Social Media Strategy. Even YOU!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think...

Richard Fallah
Richard Fallah 11 December 2017
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How to Create And Maintain a More Secure Database

How to Create And Maintain a More Secure Database

The damage done to a business's reputation and the long-term financial consequences of a data breach are never a concern that should be treated lightly. While extending an existing database into the cloud can...

Kevin Gardner
Kevin Gardner 11 December 2017
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The intriguing truth about brands at Christmas

The intriguing truth about brands at Christmas

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. It doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 December 2017
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14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook...

Luisana Cartay
Luisana Cartay 11 December 2017
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Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza...

Erica Lam
Erica Lam 11 December 2017
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Top Mobile App Development Trends For 2018

Top Mobile App Development Trends For 2018

Mobile app space is ever evolving and with technological innovations, it is going to take a huge step in 2018.

Hemang Rindani
Hemang Rindani 8 December 2017
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The death of inbound marketing in professional services?

The death of inbound marketing in professional services?

The key, is truly getting to know your clients, their interests, their challenges today/tomorrow and their preferences for content/communication channel. Get a 360 degree view of them. Don't worry about where they...

James Darrall
James Darrall 7 December 2017
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What is relationship marketing and how can it help you get referrals?

What is relationship marketing and how can it help you get referrals?

You may be contacting fewer people and doing it less frequently but the biggest benefit of this is you will be attracting the right audience. This audience will love your content, they will love working with you and...

James Darrall
James Darrall 7 December 2017
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Preventing a customer experience nightmare this Christmas

Preventing a customer experience nightmare this Christmas

All eyes are on delivery this year, as consumers leave Christmas shopping until last minute – thanks to the convenience and immediacy of ecommerce – delivery firms are under increasing pressure. Here's four key...

David Grimes
David Grimes 7 December 2017
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E-tailers missing a trick by neglecting out-of-hours shoppers

E-tailers missing a trick by neglecting out-of-hours shoppers

The merit of online shopping is that it is convenient and fast, eliminating the need for a trip to a bricks-and-mortar store, looking for the correct item, and standing in a queue to check out. However, e-commerce is...

Chris Robinson
Chris Robinson 7 December 2017
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What Have We Learned About Digital in 2017?

What Have We Learned About Digital in 2017?

2017 has been a great year from a digital point of view, but there’s a lot of room for improvement which we will, hopefully, witness in 2018.

Nate Vickery
Nate Vickery 7 December 2017
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The Secret You Don’t Want To Tell Your CFO When Your Marketing Budget Gets Cut

The Secret You Don’t Want To Tell Your CFO When Your Marketing Budget Gets Cut

New and sophisticated tools are now available to marketers to help prove the value of marketing spend. These tools are all the more valuable in an era of zero-based budgeting and close boardroom scrutiny of marketing...

Sandro Catanzaro
Sandro Catanzaro 6 December 2017
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Original apps ideas: the right way to implement them in your business

Original apps ideas: the right way to implement them in your business

New ideas can change the world. And it doesn’t matter who you are and what you are. The creative idea can come to your mind unexpectedly, and wise implementation of this idea can bring you glory, success and wealth.

Nataliia Kharchenko
Nataliia Kharchenko 6 December 2017
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Google's Android Oreo brings the X factor to Android app development

Google's Android Oreo brings the X factor to Android app development

Google introduced Android 8.0 Oreo at its recent launch event in New York at the former Nabisco factory where Oreo cookies were first produced. Android Oreo is one of the most versatile versions of Android, as it'...

Ajay Goyal
Ajay Goyal 6 December 2017
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4 reasons why you should tell a digital agency your budget

4 reasons why you should tell a digital agency your budget

Not knowing your website budget is OK. But some clients actively choose not to disclose it for fear it will “get used up”. However there are very good reasons why sharing your available budget with your agency will...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 6 December 2017
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What Is AI? | Artificial Intelligence For Beginners

What Is AI? | Artificial Intelligence For Beginners

Do you remember the first time that you saw R2D2 and C3P0 from Star Wars? These two robots exhibited human-like behavior as they interacted with people and the world around them. How about when the whole world was...

Ronald van Loon
Ronald van Loon 6 December 2017
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GDPR: the ultimate checklist

GDPR: the ultimate checklist

There are now mere months until the General Data Protection Regulation (GDPR) becomes enforceable. It is set to have an unprecedented impact on organisations from every industry if they hold the personal data of EU...

J Cromack
J Cromack 5 December 2017
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What Is Machine Learning And How Does It Work?

What Is Machine Learning And How Does It Work?

Machine Learning is all around us and we experience it everyday. It is an important part of our daily lives, shaping our society, culture and even our future. It affects how we work, socialize and play.

Ronald van Loon
Ronald van Loon 5 December 2017
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Is there an ‘Uncanny Valley’ of advertising AI?

Is there an ‘Uncanny Valley’ of advertising AI?

As AI is getting increasingly ubiquitous, improving exponentially every year, there comes a point when people get an eerie feeling from its proximity to 'the real thing' - this point is called the uncanny valley.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 December 2017
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Student spend – a £22 billion marketing opportunity

Student spend – a £22 billion marketing opportunity

Hot on most marketers’ lips at the moment are millennials. Within that group falls a sizeable audience that is often overlooked due to misconceptions about their spending power, but it’s time brands look again...

Richard Jenkings
Richard Jenkings 5 December 2017
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Everything you need to know about referral rewards and incentives

Everything you need to know about referral rewards and incentives

You learn a thing or 39 working at Buyapowa, the leading referral marketing platform. One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are...

Peter Cunningham
Peter Cunningham 5 December 2017
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