Article

Erica Lam
Erica Lam 11 December 2017

Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza Koshy and Jacksepticeye are household names to hundreds of millions of millennials and Gen Z-ers. Learn the growth tactics they use to grow their channels!

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza Koshy and Jacksepticeye are household names to hundreds of millions of millennials and Gen Z-ers. 

According to Think With Google, “(brand) collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.” These creators have built social networks across multiple channels, allowing them to engage with their following on a daily basis, building both trust and intimacy. One just has to read the comments on these creator’s latest videos to see how fanatical their viewers are about them. 

You often hear about A-List YouTube influencers - creators with audiences in the millions - but you should also pay attention to ‘micro-influencers’. Micro-influencers are those creators who have channels of 10,000 to 100,000 subscribers. Although their audiences are smaller, micro-influencers are known to have higher engagement rates; their fans may feel closer to them. Influencers with smaller audiences may also be covering niche verticals. That means that instead of being a huge general channel, they could be considered authorities on more specific subjects. This micro-influencer group on YouTube will continue to rise as more creators start growing their YouTube subscribers. 

Below is an infographic that illustrates how creators are growing their YouTube subscribers, from capitalizing on highly searched trending topics to converting viewers to subscribers through strong call to actions. 


grow-youtube-subscribers-infographic.jpg

Infographic Source

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