Article

Ronald van Loon
Ronald van Loon 13 December 2017

What is Big Data And How Does It Work?

Your technology is generating data whenever you use your smartphone, when you chat with your family and friends on Facebook, and when you shop. Anytime you go online, you’re producing data and leaving a digital trail of information. All of this data is very complex, there’s so much of it from many different sources, and it's coming in quickly in real-time.

Businesses use all of this data to create customized and improved experiences for all of us.

There are billions of gigabytes of data being generated every single day by people and technologies all around the world.

They use this data to figure out what kind of new drink people will like, or where would be a good place to open up a new store location. 

We are living in a world of Big Data.

But businesses are not just simply collecting all of this data that we are generating. They’re actually analyzing it, and finding ways to improve their products and services, which in turn shapes our lives and the experiences that we are having with the world around us. 

That is what Big Data is: it’s all of the data being generated in the digital era from all of the different types of technologies out there. 

But what is the specific purpose of Big Data? What are major companies doing with it? How does it affect us?

Data is always being generated by digital technologies, whether we are using apps on our phones, interacting on our social media, or shopping for products. All of this information combines with other data sources and becomes Big Data.

Companies also combine Big Data with technologies like Machine Learning and Artificial Intelligence to further improve their ability to enhance our daily lives with faster, more personalized experiences. 

Azana Baksh
Azana Baksh

Ronald, very insightful article on big data and how it works. We are definitely seeing an increase in activity with companies responding to the impact big data has made on their business. For companies of any size, getting meaningful insights from data analytics is an important priority. HPCC Systems (hpccsystems.com) is one of the open source big data platforms with built-in analytics libraries for Machine Learning to help extract useful insights from data. For a compelling case study on big data in the marketing industry, visit www.hpccsystems.com/case-studies/Infosys

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Infographic: The State of Universal Content Management 2020

Infographic: The State of Universal Content Management 2020

Marketers are wasting too much time on unnecessary content-related tasks due to siloed organisational structures and lack of technology integration. This was a key takeaway from a London Research report published...

Linus Gregoriadis
Linus Gregoriadis 30 June 2020
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more