Mark Nicholson
Mark Nicholson 12 December 2017

Marketing ROI - Generate More Sales With This Overlooked Strategy

It's easier than you think to get more customers when you have the right strategy to grow your business.

Most businesses focus on the front end. Filling the funnel and such. Some will work on conversion, while others might seek to improve retention. But many overlook one opportunity that can generate more business.

What if I told you there is a way to get customers to help do your marketing for you?

If you provide decent product or service and good customer experience, you could be a prime candidate.To have customers do your marketing involves setting yourself up beforehand, and once you're in position, it's your move.

Word of mouth referrals have the potential to grow your business, and a scalable strategy to utilize. Using online reviews allows a business to not only generate more referrals, when distributed through social media it can help build the channel and your following. Additionally, the management of online reviews also help with local search to further improve customer acquisition and should not be overlooked.

For any business or brand with an online presence, an often overlooked aspect of marketing is reputation management, which inlcudes online reviews and search results. The referral is also a high value customer that tends to spend more, and make more repeat purchases.

For consumers searching your brand name, they already know of you.

But for consumers searching for a restaurant or plumber or some other product or service would be early in the customer journey of selecting a business. Being part of those options can turn a consumer into your customer. 

Without knowing a specific brand, most consumers begin their research online to fill their needs. Over half of all searches are related to local, and reviews appear for near 95% of those results. 

Yet about a third of businesses take advantage of this, which presents the opportunity for those that take the plunge to generate their own success with referral marketing and online reviews to increase their visibility and customers. 

The path is simple, ask customers for an online review, and most are happy to do so. While maybe half eventually follow through, the key is to remind them a few times. 

Developing a referral strategy is something many are missing from their marketing plan and online reviews provide social proof to consumers that your business is worth considering when they're in research mode.

Your customers can become advocates, and some of your best marketers. It all starts with asking them for referrals and reviews. If you've earned them, this is your chance to see a return on those efforts.

When it comes to reviews, most consumers look at the overall star rating and number of reviews. But there is another item they also look at, and that is the recency of the review. Over half of consumers believe that if a review is over three months, it's no longer relevant, which is why you also need a steady stream of new reviews. This tends to be an even bigger consideration for restaurants and hospitality. 

To effectively implement this strategy, it's recommended that using review management software with automation to send those reminders is used. Without it, the task can quickly become unmanageable. From sending invites to reminders, it doesn't take long before you have dozens of emails to send each week.

It also helps to make customers aware that you would appreciate their feedback by placing signage within your place of business, along with on invoices or other similar points of contact with them.

Raj Kishore
Raj Kishore

Great job! I found this topic informative and meaningful!
Raj Kishore
Webmaster at

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more