Article

Digital Doughnut Contributor
Digital Doughnut Contributor 11 December 2017

The intriguing truth about brands at Christmas

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. It doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only drives sales, but also brand loyalty!

During the holiday season people are in heightened emotional states, showing love and generosity to their family, friends and coworkers. How they’ve learnt to prove and demonstrate their love and generosity for each other is through giving. Giving of multiple presents, to those they love and to those they feel they have to prove their generosity.

Society can be seen as culturally and commercially setup to empower giving and making the holidays a special experience that goes far beyond giving. Hosting fancy diners, with beautifully decorated Christmas props enhances these wonderful experiences. As well as showing up in the most surprisingly fabulous outfits and accessories ignites so much joy for everyone to feel ecstatic and blissful.

Brands and retailers in particular are trying to feed off this emotional energy of love and joy that is present during the holiday season. 

Brands and retailers all create their version of an emotional story in the hope that it triggers and resonates with a diverse audience. Brands invite people to be a part of their story and their multiple offerings of products and promotions should inspire people to create and have THE perfect holiday.

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. A great example of this is 4C Insights which is a global leader in data science and media technology with solutions for multi-screen convergence. Having these insights is really powerful for brands, especially around Christmas, as you can see here for John Lewis and Marks and Spencers.

 

Whether brands are absolutely mastering their strategy or failing to get enough traction seems to depend on how well they understand trends, culture and overall sentiment. Brands seem to have formed a preconceived perception of what people will want to buy or experience, and with today’s data and technology they know a lot about people’s behaviour and can lure people into buying anything.

Even though brands often find it hard to crack the secret santa code of reaching customers at Christmas, there is hope! 

The good news is that it doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only drives sales, but also brand loyalty.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more