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It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

With less than a week to go until the big day, it can feel like your festive marketing strategy is a foregone conclusion. If the metrics are looking promising then great, and if they’re not then time to chalk it up to...

Jim Buchanan
Jim Buchanan 20 December 2017
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How to Go From “Have-a-Go-Hero” To Actual Brand In One Year

How to Go From “Have-a-Go-Hero” To Actual Brand In One Year

Everyone wants to be a brand. Whether it’s having a stellar personal brand, or developing that cool app you’ve been meaning to get off the ground for ages: branding is valuable. It separates those who aspire to do...

Kayleigh Töyrä
Kayleigh Töyrä 20 December 2017
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How To Digitally Transform A Telecom Service Provider

How To Digitally Transform A Telecom Service Provider

Customers expect differentiated omni-channel (and now omni device) customer centric experiences - be it online, in a retail store or from customer service. In a saturated market Telecos need to deliver exceptional...

Mohammad Rizvi
Mohammad Rizvi 20 December 2017
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In 2018 how can you integrate appropriate IT solutions to improve your business?

In 2018 how can you integrate appropriate IT solutions to improve your business?

The last decade has been a roller-coaster ride for not just the Information Technology (IT) industry but also businesses that taken on board a range of new technologies. Today companies of all sizes (small-mid-large)...

Saurin Shah
Saurin Shah 20 December 2017
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The Plight of the Social Media Marketer: From Twitter to Fake News

The Plight of the Social Media Marketer: From Twitter to Fake News

The bad news is that the general public doesn't trust social platforms anymore. The good news is that we, as social marketers, can help fix that.

Hilary Bird
Hilary Bird 19 December 2017
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2018: the year data delivers

2018: the year data delivers

2018 is set to be the year data finally delivers for both businesses and consumers. Alex Comyn, chief strategy officer at Amaze, explores 8 key trends that are set to impact on brands next year.

Alex Comyn
Alex Comyn 19 December 2017
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Three signs your e-commerce customers are suffering from ‘festive fatigue’

Three signs your e-commerce customers are suffering from ‘festive fatigue’

For those of us who don’t want to brave the madness of the Christmas rush, digital commerce has proved an ideal solution. By allowing shoppers to pick up presents from the comfort of their own homes, e-commerce has...

Geoff Galat
Geoff Galat 19 December 2017
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Use Machine Learning to Widen the Funnel: Here's How

Use Machine Learning to Widen the Funnel: Here's How

Understanding your buyer is essential to closing the deal.  And with recent advances in information technology, our understanding of prospects goes deeper than language cues and handshakes. 49% of marketers were...

Julia Cook
Julia Cook 19 December 2017
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How to Build Relationships with Customers Using Dynamic Content

How to Build Relationships with Customers Using Dynamic Content

If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone...

Richard Fallah
Richard Fallah 19 December 2017
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What's the value of developing AI bots in the New Year?

What's the value of developing AI bots in the New Year?

Mobile App time spent grows 69% year-over-year and the growth of chatbots created by brands is increasingly growing...

Digital Doughnut Contributor
Digital Doughnut Contributor 19 December 2017
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Influencer marketing spends to explode in 2018

Influencer marketing spends to explode in 2018

2017 has brought some difficulties in advertising, with marketers having to deal with ad fraud, concerns around brand safety and increasing use of ad blocking. So, what’s an advertiser to do to get their brand message...

Mark Bassett
Mark Bassett 18 December 2017
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Podcast: Driving Digital and Cultural Transformation

Podcast: Driving Digital and Cultural Transformation

In our latest C-suite podcast, Russell Goldsmith spoke to a number of speakers from the recent Microsoft Future Decoded event in London about Digital and Cultural Transformation including Microsoft UK’s COO, Clare...

Russell Goldsmith
Russell Goldsmith 18 December 2017
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The future is "human" retail - seven steps to 1:1 relationships

The future is "human" retail - seven steps to 1:1 relationships

Customers expect a digitally-supported shopping experience, yet retailers struggle to provide it. These 7 disruptive trends will affect the future of retail.

Stephan Visarius
Stephan Visarius 18 December 2017
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Infographic: Automotive Telematics: How Android Is Driving Innovation In This Space

Infographic: Automotive Telematics: How Android Is Driving Innovation In This Space

When it comes to innovation in the automotive space, infotainment systems and smart dashboards are quickly becoming the next big thing.

Niharika Singhai
Niharika Singhai 18 December 2017
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Marketing automation or content automation?

Marketing automation or content automation?

In the professional services world true marketing automation is hard to implement due to it's transactional perception, reluctance for relationship owners to engage in "sales", and data management. A...

James Darrall
James Darrall 18 December 2017
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Infographic: How Can You Make Your Website More Secure?

Infographic: How Can You Make Your Website More Secure?

Implementing top tier security protocols on your website not only protects your site from viruses and cyber attacks.but also provides an extra benefit by improving your search ranking.

Asad Ali
Asad Ali 18 December 2017
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The meandering truth of a Christmas movie

The meandering truth of a Christmas movie

We analysed the most popular Christmas movies and discovered some neuro truths... we can’t get into a joyous state without working our way through some tension!

Digital Doughnut Contributor
Digital Doughnut Contributor 15 December 2017
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Use the Force: What To Do If You Work For Darth Vader

Use the Force: What To Do If You Work For Darth Vader

Back in July, I wrote a post titled “Searching For Your Jedi: What Star Wars Can Teach Us About Hiring Innovative Talent.” I offered specific interview questions managers could ask to ensure they are hiring their next...

K. Melissa Kennedy
K. Melissa Kennedy 14 December 2017
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The psychological truth of giving gifts

The psychological truth of giving gifts

Isn’t it great when you find the perfect gift for that special someone? You trawl the internet and scour the shops to finally find something that you know they will love. The anticipation of watching that person...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 December 2017
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Infographic - Marketing Tips for Live Streaming on Social Media

Infographic - Marketing Tips for Live Streaming on Social Media

Live Streaming, as a new type of video, is getting more and more popular as it gives users instant reply and a feel of authenticity. Live Streaming also offers an effective and quick way for brands to reach their...

Chloe YANG
Chloe YANG 14 December 2017
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The annual truth of the Christmas work ethic

The annual truth of the Christmas work ethic

What is most important in a super-engaging working environment? Culture eats strategy for breakfast!

Digital Doughnut Contributor
Digital Doughnut Contributor 13 December 2017
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The surprising truth of Christmas freakonomics

The surprising truth of Christmas freakonomics

We all make hundreds, if not thousands, of decisions every day. Our decisions are influenced by cognitive and behavioural biases that don’t always result in outcomes we expect. The psychological pain of losing...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 December 2017
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Top 10 Keywords for the Advertising and Marketing Industry

Top 10 Keywords for the Advertising and Marketing Industry

#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any...

Surajit Nath
Surajit Nath 13 December 2017
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How secure is your customer data in a world of ransomware, malware and data breaches?

How secure is your customer data in a world of ransomware, malware and data breaches?

It’s been an almost perfect storm of data breaches, ransomware, and malware in 2017. Data breaches have continued and ransomware has kicked up a gear with major attacks such as WannaCry, Petya and BadRabbit causing...

Rick McElroy
Rick McElroy 13 December 2017
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Getting the Most out of SEO Thanks to the Flexibility of WordPress

Getting the Most out of SEO Thanks to the Flexibility of WordPress

WordPress has come a long way since its initial release in 2003. What started out as a straightforward blogging tool has now become one of the leading content management systems (CMS) in the world.

Neil Capstick
Neil Capstick 13 December 2017
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