Article

Saurin Shah
Saurin Shah 20 December 2017
Categories Innovation & Trends

In 2018 how can you integrate appropriate IT solutions to improve your business?

The last decade has been a roller-coaster ride for not just the Information Technology (IT) industry but also businesses that taken on board a range of new technologies. Today companies of all sizes (small-mid-large) have realised the importance of getting acquainted with the latest applications available in the market and how to use them to grow their business.

We regularly come across business professionals who ask us one of these two questions when asked about their IT infrastructure:

  1. WHY should be investing in having an application of our own?

  2. We are SORTED, we just need a system to...

Information Technology is one approach to bring all facets of your business under one roof. However, choosing a technology that suits your workplace structure is crucial. If you are looking at influencing your customers, or are looking at solutions that can knit your team together, or if you are a seller looking at expanding your business in the most efficient manner and at a pocket-friendly price, here’s a list of solutions that can help you grow.

1. Organization of Information

The two most important elements of any organization are the confidential data held by their business. Imagine having a pile of physical files with all your data or having soft copies of information in several different places. The thought of losing essential information and then the pain of sorting it out is immense. Now, what if we tell you that we have two distinct IT solutions that can help you sort your data and keep it in one place?

Big Data Solutions and Customer Relationship Management are two top-notch services that are being opted by organizations of all scales. So, irrespective of your team size or the amount of information you have these two services mechanisms are great investments to classify, store, retrieve, share and secure your data.

According to reports from 2017, it is said that Big Data Services was expected to reach 33.5 billion U.S. Dollars it is also estimated to double up in the next four years. On the other hand, the development of Mobile CRM has worked wonders and has helped organizations to retrieve data from various IT platforms and help its internal teams to stay connected and share live updates. 49% businesses plan to increase their investments in enhancing their technology and CRM is said to lead the charts amongst its fellow services.

2. Mobile Solutions

We all have mobile phones, oops!! We mean Smartphones. Today everything is a click away from being accessed on our phones. Be it your social media accounts, emails and other similar  applications. Getting a mobile app has become an integral marketing technique and allows your customers to be rooted in your services and get in touch with you at any time from any part of the world.

The development of a mobile application is not just for your customers’ ease but it also enables you to get a hang of all your orders, dispatches, deliveries and payments.

It is estimated that the global revenue of mobile app was $35 billion in 2014, $45 billion in 2015, $58 billion in 2016, and a predicted $77 billion in 2017. The usage of mobile solutions has brought a rise in the increased usage of mobile applications such as social networking, gaming, health and fitness, utilities, entertainment and news and productivity.

3. Connectivity at Workplace

Communication is the key to get your business rolling. In this competitive age, connectivity amongst your co-workers helps you win customers and gives you a chance to stand out in your scope of business. Do you want to know how? Let’s take an example, your sales representative has a strong prospect and is for some reason cannot access information about the products and specifications of his potential client. He/She makes calls to his sales support team who are unable to get the right information and within that time one of your competitors grabs your customer… Sounds like a nightmare?

This is one of the biggest problems organisations face especially when they don't have an IT solution that can make it easy for employees to support each other in their endeavours. Thinking of a solution? Mobile CRM is the answer. Irrespective of wherever your representatives they can receive important details just on the tip of their fingers. Updating, storing, retrieving and sorting data gets a lot easier with Mobile CRM.

According to statistics, CRM indicates that mobile CRM access helps you boost the productivity of about 15%. An interesting fact that has been noted is that about 65% sales personnel have been able to achieve their sales targets by adopting Mobile CRM.

Technology has brought a huge transformation in the way businesses work and the right technology and can have a phenominal impact on the performance and growth of your business. 

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