Article

Chloe YANG
Chloe YANG 14 December 2017

Infographic - Marketing Tips for Live Streaming on Social Media

Live Streaming, as a new type of video, is getting more and more popular as it gives users instant reply and a feel of authenticity. Live Streaming also offers an effective and quick way for brands to reach their clients. Check this article to know how to take good use of live streaming for boosting your business.

The times are changing rapidly, and keeping in touch with these changes can mean the difference between the failure and success of your social media strategy. Live streaming is one of the hottest social media trends in 2017, and for that reason increasing numbers of brands choose to use it as a marketing tool. Furthermore, live videos are watched up to three times longer than regular videos, which suggests that investing in the production of promotional videos may no longer be as profitable as it once was.

The Filmora's infographic reveals facts that suggest that live streaming could be the future of social media marketing and if you'd like to learn why scroll down and get all the information you need in order to create a marketing campaign that will increase the sales of your products. We would love to hear your opinion, so let us know what you think in the comments and hit share if you liked our infographic. 

live-streaming-on-social-media.jpg

Little Known Facts About Live Streaming

Live streaming seems like it has been around forever, but as a matter of fact, the first live streaming app has been launched only six years ago. In such a short period of time, almost all of the largest social media platforms included this feature into their services.

Live streaming is also one of the largest growing industries that could be worth $70 billion by 2021. 63% of Millennials watch live content, which means that live streaming is a gateway to a huge market already, and its importance as a social media marketing tool can only continue to grow.

The Best Social Media Platforms for Advertising Through Live Streaming

Social networks such as Facebook or YouTube have reached record numbers of daily users in 2017, and coincidentally they are also among the most popular platforms for live streaming. 45% of Facebook's market share belongs to live stream videos, while 44% of YouTube's market share is occupied by live videos.

These numbers clearly show that live stream videos are already a powerful advertising tool that enables brands to increase the sales of their products. Authentic content is the best way to reach out to new clients, and live streaming can help you present your brand as unique and different from its competitors.

How to Choose The Best Social Media Platform For Your Brand

Knowing who your ideal customers are, and which social media platforms they use will enable you to pick the social media platform that best fits the target group you want to reach. For example, Facebook is the best place to reach younger generations, while Instagram is better for brands that want to establish a connection with older generations.

The statistics show that there are more women are on Facebook than men, and if you'd like to offer your products to ladies Facebook is clearly a much better choice than YouTube where the majority of users are males. Filmora's infographic can help you get a better idea how to select the social media platform that will fit your online marketing strategy and it will also allow you to get a better idea of how live stream videos can be used to reach a wider audience for your products.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
10 Great Benefits of Online Proofing Software

10 Great Benefits of Online Proofing Software

Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online markup and revision tools, businesses can also improve the quality of...

Jodie Byass
Jodie Byass 15 September 2016
Read more