Article

Jodie Byass
Jodie Byass 15 September 2016
Categories Advertising, B2B, Technology

10 Great Benefits of Online Proofing Software

Online proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online markup and revision tools, businesses can also improve the quality of their creative output all within budget.

Here are 10 ways online proofing can benefit your business almost immediately.

1. Eliminate email approvals with online proofing.

  • Circumvent trawling through innumerable emails to find the latest artwork version or approval. Online proofing software enables users to save all feedback and approvals in one central online location.

2. Collate and batch feedback easily and efficiently.

  • Working from a central online hub, users can batch feedback and send just one change request summary to the creative team.
  • Batching feedback decreases the chance of feedback being missed or overlooked which simply results in more changes and artwork revisions.

3. Eliminate traditional, labour-intensive tools to manage approval workflow.

  • Say goodbye to the tedious chore of manually updating spreadsheets to track your project. Online proofing enables users to automatically track all work in progress which is displayed on one simple interface.
  • Stakeholders in other departments or those working externally can log in at any time to see the status of the project. No more running around to update and email spreadsheets to other parties at the last minute.
  • Generate WIP reports at the click of a button for your weekly progress meetings or on request.

4. Eliminate excessive artwork revisions with online revision tools.

  • Online proofing tools enable stakeholders to clearly mark up changes on artwork and communicate these in typed text. This dispenses with handwritten mark ups that can be either misconstrued or need to be clarified taking up even more time in your workday.
  • Online proofing software provides compare revision tools so that two artwork versions can be compared side by side onscreen. This makes it easy for both designers and stakeholders to ensure the correct changes have been implemented.

5. Greater transparency on approval workflow across the board.

  • Any internal or external stakeholder can log on at any time and ascertain within seconds how the project is tracking.
  • WIP reports can be generated easily and quickly for meetings to highlight progress.

6. Online proofing software promotes increased accountability.

  • Online proofing software records all feedback and changes requested for artwork so that stakeholders can be fully accountable for their work.

7. Stakeholders stay on deadline with reminder alerts.

  • Online proofing software has an inbuilt feature that allows users to set up automatic alerts to remind stakeholders when feedback or approvals are due or outstanding.
  • Circumvents having to follow up stakeholders via email.

8. Online proofing reduces compliance risks.

  • Online proofing software decreases the risk of compliance issues as all feedback is saved in one location eliminating the likelihood of changes being missed.
  • With the ability to set your own approval pathways, the right stakeholders are involved in the process at the right time so that late changes and missed approvals become a thing of the past.

9. Online proofing dispenses with having to manually update reports

  • Generate WIP reports, among other reports, at the click of a button.

10. Online proofing improves the overall quality and delivery of your project.

  • With its transparent feedback system, online proofing proves to be less error-prone which means that what goes to market is what should go to market.
  • An effective approval workflow process means you’re more likely to stay on deadline and on budget.
  • The less time creative teams are bogged down in administration, the more time and headspace they have to be creative.

Keen to learn more about online proofing software, and how it works?  Click here to download the Free Guide to Online Proofing Software

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations marketers should know before choosing a landing page builder.

Audrey Dotson
Audrey Dotson 17 February 2017
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more