Article

Neil Capstick
Neil Capstick 13 December 2017
Categories Search Marketing

Getting the Most out of SEO Thanks to the Flexibility of WordPress

WordPress has come a long way since its initial release in 2003. What started out as a straightforward blogging tool has now become one of the leading content management systems (CMS) in the world.

Recent statistics have shown that WordPress is now used by more than 28% of all the world’s websites.

When it comes to SEO, WordPress is a powerful platform. What’s more, it’s free and easy to use with plenty of plugins/add-ons to help customise your website or blog. If your company has a WordPress website, you’ll find using the SEO tools straightforward. It can improve your site’s performance in search engines making it easier for customers and potential customers to find you. 

Great for SEO

What makes WordPress great for SEO is its flexibility and accessibility.

Here are five reasons why WordPress is perfect for SEO:

  • Lots of SEO plugins – there are literally hundreds of plugins for WordPress which makes things so much simpler for a website owner. This means you don’t have to keep looking for WordPress developers to make changes to your website. Check out tools like Yoast and All in one SEO pack. You can change titles, URLs and content within a single dashboard making WordPress the most flexible content management system out there.
     
  • SEO optimised website – in just five minutes you can create a website. Even with limited or no tech knowledge you can install and set up WordPress. Hosting service providers give you one-click options making it even easier to create a website.
     
  • Site speed – when it comes to websites, speed is extremely important. With plugins like Total Cache and WP Smush, WordPress speed isn’t an issue. Unlike other platforms where you have to optimise it through the code itself, WordPress makes optimisation that much easier. With no-hassle installation and configuration, you can achieve even better speeds for your website.
     
  • Optimised permalinks – as you probably already know, permalinks or URL structure play an important role in ranking a page. You want to keep a static URL with a proper keyword, right? This is where WordPress comes into its own. In the setting tab you can choose the structure you want to use. The most popular are mainly post name which can also be used for SEO value.
     
  • Optimised for mobile devices - as the worldwide web evolves, you will need your website to be compatible with every mobile device. Using WordPress, you don’t have to worry about being mobile friendly. WordPress professional developers and designers have spent many hours to ensure their themes are responsive. WordPress sites can be easily optimised for mobile devices allowing your website to reach a wider audience. This will also help your site’s performance in search engines. 

Over the last five years or so, WordPress has grown into a number one choice for many designers, developers, SEO professionals – and even business owners like myself. 

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