Article

Yulia  Novozhilova
Yulia Novozhilova 24 November 2017

Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake. 

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake. 

We’re here to help. The Monetate Labs team studied four years of holiday data and uncovered important correlations between Black Friday, Cyber Week and the rest of the holiday season. 67% of companies that don't hit their multi-year Black Friday average will fail to hit their multi-year rest of the holiday season average. Cyber Week sales have even more predictive power, and are your best indicator if you are on track to succeed or need midseason course corrections.

It’s not enough to know where your business is trending. You have to adjust strategy based on what you learn. Traditionally, that has meant relying on discounts, but that is not your only option. Personalization allows brands to influence shopper behavior and reduce dependence on discount strategies.

Tailoring experiences is an essential element of maximizing revenue during the holiday shopping season. That means taking into account past purchase and browsing history, but also the depth of information that you have at your fingertips for even first-time holiday shoppers. That includes where the shopping experience originated, on-site browsing behavior, time of day, geographic location, and weather conditions--to name just a few considerations.

  • Start with user intent. Why are your shoppers coming to your site? Are they looking for store locations or checking the status of an order? Leverage their behavior to anticipate their needs.

  • Think through the user experience. Minimize distractions, highlight top items, and make the checkout process as seamless and easy as possible. This will help set you apart from the competition.

  • Integrate your channels. Your shoppers don’t think about your marketing channels as mobile vs. in-storein-store vs. catalog. It’s just you and your brand. Consider the different needs of shoppers visiting from a mobile device, but ensure that the transition across devices is seamless.

The most effective brands use all the tactics and tools of personalization at their disposal, and track key benchmarks to ensure they are reaching their goals. 

And don't forget to download our 2017 Holiday Guide Checklist for a easy cheat-sheet to reference later!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more