2017 - Digital Doughnut

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How to Build and Maintain Your Email ListsDo you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can...

                Aniel Bhaga
                27 October 2017
            
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Investing In PIM Is Like Investing In Customer ValueIn the world of digital, product information management is an involving discipline. Product information management in organizations encompasses a wide range of functions. In most centrally managed organizations...

                Rajneesh Kumar
                26 October 2017
            
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The Surprising New Factor Causing Customer ChurnLike all CEOs I’m very mindful of customer churn and the ever present problem of customers cancelling or deciding not to renew. You can't simply wish for less customer churn and wait to see if your wish comes true...

                Greg Twemlow
                26 October 2017
            
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Custom Website Design vs Template Website Design [Gifographic]Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design...

                Asad Ali
                26 October 2017
            
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“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy GeckoThere’s just a month to go before the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders. In advance of the event, we caught up with Jake Ward, business...

                Leonie Mercedes
                26 October 2017
            
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Overcoming persistent in-house "data challenges"According to a recent study, marketers are often frustrated with the state of their house data, however, their sentiments towards data providers are much more positive. 56% of the marketers surveyed say they’re “very...

                Vincent Manlapaz
                25 October 2017
            
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Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask YourselfThere is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate.

                Richard Fallah
                25 October 2017
            
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20 Data-Backed Tips to Increase Conversion RatesIn today's volatile e-commerce environment total site traffic can often be a deceitful metric when measuring success. In reality, you will want to focus on how each site visitor is converting to a customer. We...

                Drew Page
                25 October 2017
            
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5 Major Mistakes To Avoid When Commenting On BlogsBlogging and Web2.0s in general, have given readers the opportunity to exchange ideas and debate on related topics. At the same time, blog owners enjoy free user-generated content under their posts and gain some...

                Digital Doughnut Contributor
                25 October 2017
            
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Using SEO strategies to improve your online presence and improve your reputationEnsuring your brand has a good online reputation is crucial. With on-page and off-page online reputation management (ORM) strategies, you can manage, control and improve your online presence

                Heath Reidy
                24 October 2017
            
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8 Reasons to Choose PHP for E-commerce WebsitesPHP is a versatile, free and flexible scripting language that can offer e-commerce websites a robust and scalable tool for business.

                Jasmine Morgan
                24 October 2017
            
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[Infographic] The Evolution of Instagram AdsIn 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have...

                Will Price
                23 October 2017
            
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5 Ways of coming up with educated content ideasComing up with content ideas is pretty easy, everyone has ideas, some good, some bad. Coming up with good ideas based on evidence that they will resonate with your audience is another matter.

                Ryan Gains
                23 October 2017
            
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Three things we learned from the Now You Know Europe conferenceThe Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

                Linus Gregoriadis
                23 October 2017
            
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Attribution - the challenge of upper-funnel measurementMarketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual...

                Rob Kabrovski
                20 October 2017
            
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A/B Testing Best Practices: Don't Make These MistakesA/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are...

                Richard Fallah
                20 October 2017
            
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Link Building: Tactics to AvoidThere are loads of link building techniques which fall into white and black-hat SEO and everywhere in between. With Google Penguin, a spam-fighting algorithm that evaluates links in real time, it is more important...

                Greg Snow-Wasserman
                20 October 2017
            
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The Threat to Email in a Changing Internet Technology LandscapeThe old rule in digital marketing about email is that “the money is in the list.” It’s a familiar refrain that is trotted out by some of the most well-known marketers like Frank Kern, who has even sold video training...

                Boris Dzhingarov
                19 October 2017
            
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More than you bargained for: Interview with Andrew Nicholson, Kulea.ma Andrew Nicholson is CMO and co-founder of Kulea.ma, a marketing automation platform built with the needs of SMEs in mind. He attended the last Digital Leaders Banquet hoping to get some feedback about the then-nascent...

                Leonie Mercedes
                18 October 2017
            
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Creating a Culture of Content Once you've acquired a new business, how can you support its success right off the bat? The answer could lie in your content marketing strategy. 

                Bruce Hakutizwi
                18 October 2017
            
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The Significant Role of Apps in IoTHow mobile apps will shape the future of IoT devices and how people interact with them.

                Evan  Rose
                18 October 2017
            
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Reimagining Business Innovation, Competitiveness, and Productivity through Big DataBig data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

                Jasmine Morgan
                17 October 2017
            
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Smash your customer acquisition targets with these AB testsDon't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

                Angela Southall
                17 October 2017
            
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Survival of the fastest: How A.I can help meet every changing customer demandsIn a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised...

                Dan Telling
                16 October 2017
            
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Bravo, Nationwide. BravoIf you open a newspaper or watch TV you will see Nationwide's excellent refer-a-friend programme, where their 15 million existing members can share the love and invite their friends to switch their current...

                Peter Cunningham
                16 October 2017
            
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