Custom Website Design vs Template Website Design [Gifographic]
Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design rather than a template.
A good web design is essential to ensure the success of a company and to give it an edge against competitors. Every feature of the website contributes to the overall user experience and perception of your online business; hence it can have an impact over the success of your company. A choice between custom-built design and template could be the most important decision you can make for your online business.
One of the most common rookie mistakes that startups usually make is opting for a template when building their website. It may look like an attractive option at the time, as it is relatively cheaper and looks easier to implement. However, in the long run, it can turn out to be the costlier option. The absence of an in-built SEO support system will result in the site requiring constant maintenance. In comparison, a custom web design already contains an in-built SEO admin panel and will reduce SEO related costs to about 50%. Furthermore, as templates are pre-built, there is a possibility that you will end up with an inadequate CMS and limited options for expansion and modifications. However, a custom built website allows modifications and alterations according to your needs and requirements; it also has a much friendlier CMS. Another favorable feature of the custom-built design is it has impenetrable security. Custom designed websites are responsive across all devices whereas templates often prove to be problematic and unresponsive. Custom websites are built according to the goal of the company and needs of the targeted audience, whereas templates are often boring and lack originality. The main aspect that makes custom built web designs a better option than templates is their ROI. There are numerous cases when custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic compiled & designed by GO-Gulf that gives further justification to why you should opt for a custom web design rather than a template.