2017 - Digital Doughnut

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Top 7 Benefits of Chatbots for Your BusinessChatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

                Asena Atilla Saunders
                8 November 2017
            
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Tools to Monitor Online Reputation ManagementThe need for reputation management has increased even more in the age of the digital revolution. With the output of so much information, the internet has become prey to accounts that are now popularly known as trolls...

                Sanjay Gupta
                8 November 2017
            
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Guess Who Is Paving The Way in the Current IoT Market?  - Part 2An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

                Rakesh Patel
                8 November 2017
            
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Strategies Most Marketers Misunderstood In Influencer MarketingMany brands are also switching from celebrity endorsements to influencers, as it becomes and increasingly powerful marketing channel for marketers. But it's easy to make mistakes, so how do you avoid them?

                avita dcosta
                8 November 2017
            
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Why Snapchat is a Metaphor for the Modern WorldLet me talk to my over-35 folks for just a minute.

Snapchat.

                K. Melissa Kennedy
                7 November 2017
            
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8 in 10 Christmas shoppers share gift ideas via “Dark Social” Dark Social is the biggest missed opportunity in marketing as many brands do not have the right tools in place to harness the power of this consumer signal.

                Craig Tuck
                7 November 2017
            
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true  one-to-one personalisationThe concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for...

                Simon Farthings
                7 November 2017
            
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6 terrific tools to help you promote your mobile app!The mobile world is growing exponentially making it harder to gain some visibility for your mobile app. Every single day, a new mobile app is making space in the app store or Google Play store. Hence some advanced...

                Karan Gulati
                7 November 2017
            
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How to map out a successful digital customer experience strategy in four stepsCustomer experience has become an important focal point for businesses in today’s consumer-driven climate. According to Gartner, 89% of companies expect to compete mostly on the basis of customer experience. Digitally...

                Irina Jakovleva
                6 November 2017
            
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Massively Improve Your PPC with Social Media If you have solid PPC results, then you already have a solid foundation to use social media to your advantage. Social media marketing carries on where PPC leaves off, and using them together creates an effective way...

                Zachary Jarvis
                6 November 2017
            
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Three Little Tweaks That Will Make Your Website More Mobile-FriendlyBy now, you’re aware that your website needs to play nice on mobile devices. You’ve probably already done the lion’s share of the work - but there are always little tweaks, too. 

                Max Emelianov
                6 November 2017
            
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Is There Any Difference in AdWords Remarketing and Retargeting?Did you know that only 2% of site visitors actually covert the first time they arrive at a landing page and that more than 75% people who fill their shopping carts exit without completing a purchase in that session? 

                Ajay Sharma
                6 November 2017
            
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Capitalising on Unexpected Change to Reach New AudiencesIt’s rare for a political event to have such an impact that businesses are forced to reassess their outlook. Nonetheless, when this occurs, it’s important to capitalise on the opportunities such events unexpectedly...

                Aoife Mc Ilraith
                3 November 2017
            
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Only 17% of consumers feel valued by brands, despite 90% of marketers claiming to be customer centricDespite 90% of marketers claiming that they are “customer centric” in their approach, only 17% of consumers feel valued by the brands they buy from. That’s according to a new report from experience management leaders...

                Jack Davies
                3 November 2017
            
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4 Tips for Marketing to Millennials You Can’t Live WithoutEvery brand, local or global, wants to charm the millennials as they are the most lucrative market segment out there. Here are 4 tips that will help you deploy successful marketing campaigns for millennials.

                Evan Featherstone
                3 November 2017
            
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Transformers On The Factory Floor and Other IoT Trends To Watch Out For In 2018 Have you seen the Transformer series? Blob loves it! Bumblebee, Optimus Prime, Megatron… Ooh the action and the fireworks! Nothing like it, I say. The way they transform from a car to a mega robot that talks and kicks...

                Digital Doughnut Contributor
                3 November 2017
            
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User Generated Content In Email Marketing: Humanizing Brands With Consumer EmotionsRetailers, brands, professional marketers, and whoever else involved in the eCommerce are unable to get past billions of selfies posted on social media every month. With the help of their gadgets, people share their...

                Constantine Rozenshtraus-Makarov
                1 November 2017
            
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Guess Who Succeeds In Paving A New Way In The Current Iot Market? - Part 1An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

                Rakesh Patel
                1 November 2017
            
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer ExperienceThere’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

                Udesh Jadnanansing
                31 October 2017
            
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Marketing Automation Usage Spikes 150% in 2017 [Infographic]Ever wondered if Marketing Automation is right for you?  If you run a small business, it probably is.  This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with...

                Julia Cook
                31 October 2017
            
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This Is the #1 Priority for Sales Leaders Going Into 2018If you want to maximize your investment, spend the time on the most coachable reps. That will never be your best or worst performers. It will always be the middle.

                Chris Orlob
                30 October 2017
            
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Understanding how to make products stand out in the cluttered e-commerce arenaMajor e-commerce platforms, from Tesco.com to Amazon, don’t make things easy for brands. Restrictions are rife on how they can be displayed. Essentially, the same tough rules that apply in-store are also in place...

                Andrew Watts
                30 October 2017
            
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5 things you need to know about Big Data testingThe challenges of Big Data testing triggered by the 3Vs are topped with rising costs and the demand for excellent technical expertise. 

                Jasmine Morgan
                27 October 2017
            
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The War for Global Ecommerce- Amazon vs AlibabaCloud computing for ecommerce has reached new heights with Amazon and Alibaba. These ecommerce giants are the two biggest names in online shopping and are vying for the top spot in terms of market value, sales...

                Catalin Zorzini
                27 October 2017
            
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Cyber Security Lessons To Protect Your BusinessWe learn at nursery school that sharing is good.  However, kids are not naturally programmed to share fun toys with others but we teach them that sharing is good and that sharing is fun...

                Digital Doughnut Contributor
                27 October 2017
            
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