Article

Digital Heptagon
Digital Heptagon 7 November 2017
Categories Mobile, Technology

6 terrific tools to help you promote your mobile app!

The mobile world is growing exponentially making it harder to gain some visibility for your mobile app. Every single day, a new mobile app is making space in the app store or Google Play store. Hence some advanced mobile app marketing tools have become a necessity in today's world.

So your months of hard work is finally done, and your mobile app is all ready to pay it back. You hit the big Red button, and your mobile app is functional in Google Play store or App store or maybe in both. But then where are your users?  Making a mobile app is only half the battle, marketing it is even more challenging.

Do you know there are more than 2.2 million apps in the app store and over 2.8 million apps in Google app store?  You can see the numbers are only increasing year by year. So if you are just relaxing after launching your app and hoping that users will casually migrate to your app, then please think again.  In the over competitive age of mobilisation, you need some extraordinary marketing efforts that can escalate your mobile app visibility.

Unfortunately, our developer community is not that sound in varying app promotion tactics. If you also form a part of this community, then you’re in luck. As here we’ve put together six of the best tools to promote your app. Let’s explore this big list!

Gummicube

Your mobile app is no different than a website. Just like you need proper search engine optimisation for your website, your mobile app also requires some optimisation to reach the target audience in the app store. Adequate optimisation for your app must be done so that any user looking for an app similar to yours, can spot you in the search results. Gummicube is one of those tools that offer complete app store optimisation into one. Along with ASO, it also provides services such as analytics technology and mobile marketing. In all, it helps you to promote your app and drive hundreds of users for conversion.

Apps Flyer

Appsflyer is a fantastic tool that helps marketers to get more comprehensive insights regarding the performance of your mobile app. This tool could be your saviour when you are trying to market a mobile app. It provides insights about the following:

  • Real-Time Data:  It gives you a full-funnel view including clicks, number of installs, conversion rates and also can track other custom in-app features that you are curious about.

  • User Retention Metrics: The one thing that marketers want to ensure is that how to develop a strategy that keeps users coming back to the app. Appsflyer presents a cohort analysis on different user groups that arrive at your mobile app via various marketing channels.

  • API services: If you have some additional data on your internal business system, you can import it to App Flyers servers using its push/pull API configurations.

Localytics

Mobile apps are successful when they drive users and for that better user engagement strategies are generated. Localytics is a mobile analytics tool that makes use of data to design better user targeting campaigns. They track a lot of user data across the customer journey and generate useful insights about the target users. It helps you efficiently promoting your mobile app by increasing its user reach.

Urban Airship  

One more robust tool in the list. This is an excellent tool to help marketers accelerating your mobile app growth. With Urban Airship, you can track the interaction of users, therefore, can get the amount that helps you derive higher results. This tool comes with a myriad of helpful services like in-app messages, digital wallet, message centre, push notifications, analytics and real-time marketing API.

Criteo

It is an awesome tool for mobile app marketing on the list. This tool helps marketers to deliver personalised ads on different mobile devices. It uses machine learning technology to predict user behaviour with a particular ad. With their detailed insights, marketers can launch targeted mobile apps on right mobile apps. Criteo also serves you with re-engagement strategies catered with personalised user content.

Tune

To measure the success of your mobile ad campaigns, Tune is the tool for you. With its incredible mobile marketing console, marketers can measure engagement and track data at every step of the user journey. Among the features of its mobile marketing console it includes:

  • Attribution analytics: an accurate measure of impressions, clicks, installs, and other user-generated events acquired from various marketing channels.

  • In-app marketing: Tune help you to segment your audience, run A/B tests and deliver in-app messages at the right time.

  • Business Intelligence: Tune offers excellent data visualisation tools that make it easy to interpret complex data analytics. It delivers valuable, high-quality reports to mobile marketers.

The major challenge that marketers often face in promoting a mobile app is to measure the ROI of their different marketing campaigns, but with these comprehensive tools, your problem is much solved.  

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