Article

Julia Cook
Julia Cook 31 October 2017
Categories B2B, Content, Data & Analytics, Innovation & Trends, Research, Technology

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with e-mail and social-focused solutions.

In a startup, your Twitter account could be an intern, an agency, or even an overworked CEO.  Specialized platforms are expensive and slow to onboard, so it makes sense that only enterprise businesses would buy into an idea like Marketing Automation, right?  Wrong.  Enterprise companies may have greater resources, but companies under fifty employees are quick to adopt whatever saves them time.  At least, that's the conclusion we came to when we partnered with MarTechAdvisors on their QuickTech Infographic series.

At iDatalabs, our top Marketing Automation products by market share are PubMatic (16%), HubSpot (16%), LiveRamp (13%), Adobe Dynamic Tag Management (6%), and Pardot by SalesForce (5%).  Their top industries may differ, but widespread adoption from SMBs remains consistent.  Check out MarTech's insights below:

final_ingraphic_oct20171_59f1bf3820d83.jpg

0

Comments
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more