Article

Julia Cook
Julia Cook 31 October 2017
Categories B2B, Content, Data & Analytics, Innovation & Trends, Research, Technology

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with e-mail and social-focused solutions.

In a startup, your Twitter account could be an intern, an agency, or even an overworked CEO.  Specialized platforms are expensive and slow to onboard, so it makes sense that only enterprise businesses would buy into an idea like Marketing Automation, right?  Wrong.  Enterprise companies may have greater resources, but companies under fifty employees are quick to adopt whatever saves them time.  At least, that's the conclusion we came to when we partnered with MarTechAdvisors on their QuickTech Infographic series.

At iDatalabs, our top Marketing Automation products by market share are PubMatic (16%), HubSpot (16%), LiveRamp (13%), Adobe Dynamic Tag Management (6%), and Pardot by SalesForce (5%).  Their top industries may differ, but widespread adoption from SMBs remains consistent.  Check out MarTech's insights below:

final_ingraphic_oct20171_59f1bf3820d83.jpg

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