Article

Julia Cook
Julia Cook 31 October 2017

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with e-mail and social-focused solutions.

In a startup, your Twitter account could be an intern, an agency, or even an overworked CEO.  Specialized platforms are expensive and slow to onboard, so it makes sense that only enterprise businesses would buy into an idea like Marketing Automation, right?  Wrong.  Enterprise companies may have greater resources, but companies under fifty employees are quick to adopt whatever saves them time.  At least, that's the conclusion we came to when we partnered with MarTechAdvisors on their QuickTech Infographic series.

At iDatalabs, our top Marketing Automation products by market share are PubMatic (16%), HubSpot (16%), LiveRamp (13%), Adobe Dynamic Tag Management (6%), and Pardot by SalesForce (5%).  Their top industries may differ, but widespread adoption from SMBs remains consistent.  Check out MarTech's insights below:

final_ingraphic_oct20171_59f1bf3820d83.jpg

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
Read more