Article

Julia Cook
Julia Cook 31 October 2017
Categories B2B, Content, Data & Analytics, Innovation & Trends, Research, Technology

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with e-mail and social-focused solutions.

In a startup, your Twitter account could be an intern, an agency, or even an overworked CEO.  Specialized platforms are expensive and slow to onboard, so it makes sense that only enterprise businesses would buy into an idea like Marketing Automation, right?  Wrong.  Enterprise companies may have greater resources, but companies under fifty employees are quick to adopt whatever saves them time.  At least, that's the conclusion we came to when we partnered with MarTechAdvisors on their QuickTech Infographic series.

At iDatalabs, our top Marketing Automation products by market share are PubMatic (16%), HubSpot (16%), LiveRamp (13%), Adobe Dynamic Tag Management (6%), and Pardot by SalesForce (5%).  Their top industries may differ, but widespread adoption from SMBs remains consistent.  Check out MarTech's insights below:

final_ingraphic_oct20171_59f1bf3820d83.jpg

0

Comments
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more