Article

Lucy Benton
Lucy Benton 14 November 2017
Categories Ecommerce, Email & eCRM

Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right path!

Social media marketing might be all the rage right now for many businesses, but you shouldn’t forget about the power of the emails. As a matter of fact, a large number of users prefer to find out about various promotions and deals via emails. Plus, they are more willing to communicate with a company through this medium. So why are emails so important in the marketing world?

Some marketing experts might think that sending automated emails might be an outdated technique, but it certainly isn’t. As a matter of fact, you can view it as a basic marketing strategy for every online business because it has an ability to connect with a customer on a personal level. One research proves that 70% of internet users are more likely to read a promotional email from an e-commerce store than click on a link which pops up in their Facebook feed.

First of all, almost every person who spends their time online has an email address. We cannot say the same for Facebook, or other social media networks. Emails will allow you to reach your customers wherever they are at the given moment. Secondly, you can make an email sound personal. This is quite important from a psychological point of view because it strengthens the bond with a customer. And finally, sending out emails is very affordable when compared to launching an entire marketing campaign. Your company will invest a bit more into the software, but emails will not cost you a lot.

Another great thing is that you can measure and rate the success of your automated emails which can be very useful for your e-commerce store in the long run. The data will point out the things you need to improve when it comes to your strategy so you can get a better response from your customers in the future.

If you are just starting out, and you are unsure how to put together your promotional emails, this infographic made by AssignmentHelper will clear everything up for you, and give you some fresh ideas. You will also learn how to avoid the most common mistakes e-commerce stores tend to make when sending out automated emails.

It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right path.

7-Emails-Your-E-commerce-Store-Needs-to-Send-Out-on-an-Automated-Basis_full.png

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more