Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis
It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right path!
Social media marketing might be all the rage right now for many businesses, but you shouldn’t forget about the power of the emails. As a matter of fact, a large number of users prefer to find out about various promotions and deals via emails. Plus, they are more willing to communicate with a company through this medium. So why are emails so important in the marketing world?
Some marketing experts might think that sending automated emails might be an outdated technique, but it certainly isn’t. As a matter of fact, you can view it as a basic marketing strategy for every online business because it has an ability to connect with a customer on a personal level. One research proves that 70% of internet users are more likely to read a promotional email from an e-commerce store than click on a link which pops up in their Facebook feed.
First of all, almost every person who spends their time online has an email address. We cannot say the same for Facebook, or other social media networks. Emails will allow you to reach your customers wherever they are at the given moment. Secondly, you can make an email sound personal. This is quite important from a psychological point of view because it strengthens the bond with a customer. And finally, sending out emails is very affordable when compared to launching an entire marketing campaign. Your company will invest a bit more into the software, but emails will not cost you a lot.
Another great thing is that you can measure and rate the success of your automated emails which can be very useful for your e-commerce store in the long run. The data will point out the things you need to improve when it comes to your strategy so you can get a better response from your customers in the future.
If you are just starting out, and you are unsure how to put together your promotional emails, this infographic made by AssignmentHelper will clear everything up for you, and give you some fresh ideas. You will also learn how to avoid the most common mistakes e-commerce stores tend to make when sending out automated emails.
It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right path.