Article

Brad Chuck
Brad Chuck 13 November 2017

Another GDPR Blog....this time from the actual powers that be!

Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most?

GDPR – The View from The Top

It is all very well taking my word for it – but when the biggest technology companies in the world have a point to put across concerning GDPR and the potential ramifications, I like to think we should all listen.

As a customer comes first person, I have researched, formulised and had many a sleepless night in putting together my true overview of what the General Data Protection Regulation means to your business. My simple guide outlines all you need to know from the big boys of the digital age:

  • Apple – The official word from Apple is there is no official word, but it is clear that the data held within the iCloud is what will come under scrutiny. Apple will have to deal with new, stricter rules regarding the collection, storage and processing of personal data, and will no doubt make its stance clearer in the coming weeks
     
  • Google –The Google message is clear. Data processing terms for G Suite and Google Cloud Platform clearly articulate their privacy commitments to customers – Google is the Data Processor; the Customer is the Data Controller.
     
  • HP – HP have taken GDPR very seriously and announced way back in 2016 the availability of a comprehensive set of software solutions that will help organizations simplify and streamline compliance. To help companies meet the pressing demands of the GDPR, HPE offers flexible, modular, and intelligent solutions that address the articles outlined by the GDPR.
     
  • Adobe – As part of Adobe GDPR readiness project, they are enhancing their products, services and processes, as necessary with the new laws. With compliance being a shared responsibility, Adobe are working with partners to comply with all regulations affecting the Creative Cloud and Esign products.
     
  • Microsoft – Microsoft outlined early their commitment to all things GDPR and are officially fully compliant across their cloud based services.  Office 365 does have data that will need to be scrutinised per company on how it is stored and used.
     
  • Sophos – as a Data Security service provider, Sophos are at the forefront of preparing to support its clients with GDPR issues.  They are helping companies Implement a data protection strategy that includes encryption and anti-malware security for customers.
     
  • O2 – O2 is making concerted efforts to build new products and services for customers based on new ways of utilising personal data, understanding that mobile plays a huge part in GDPR. The case is clear – GDPR for O2 is an opportunity to gain better trust and create tools for them to understand how to better use their data.
     
  • Exertis Unlimited – EU has signed a distribution agreement with ESET, a provider of security software for consumers and businesses from antivirus and malware protection to multi-layered security. This secures the requirement for GDPR compliancy.
     
  • LocknCharge – LocknCharge is a company dedicated to the design, manufacture and distribution of the highest quality and most functional security, charging and transport solutions for storing Laptop, Tablet, Chromebook, iPad and other mobile devices. GDPR stance is simple; stored data is 100% secure on mobile transported devices.
  •  
  • DotMailer – Responsible for handling company email data, DotMailer have created the Trust Centre to adhere to all GDPR regulations.  New terms of consent, legacy data, implementing a compliance system and profiling are the 4 areas that are being addressed and ratified as I type.
     
  • STM – STM provide rigid, rugged and complete secure cases for tablets and mobile devices. Their rule is simple, closed data is secured in their products
     
  • Security Xtra – SX specialise on Apple security so understand the need for desktop equipment to be locked and secured.  The GDPR message is how to prevent individual machines from physical data removal.
     
  • Rizikon – If one company was born to combat GDPR, then it is Rizikon.  From Crossword, It's a cyber risk assessment tool, developed from research at the Centre for Cyber and Security Sciences at City University, London, enabling companies to source and fix any lingering questions you may have.

It is important to point out that GDPR is fantastic news for consumers who really do not need to do a thing. GDPR is about giving back control of Data to the consumer.  The hard work is left to Technology companies to help solve the issues that many schools, universities, businesses and start-ups face.

Your patience will be rewarded…..

As a thank you for us taking up your valuable time to read this blog, here is a very handy tool to see if your email address and subsequent data has ever been owned by a third party – yes, why do you get so much spam?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more