Article

Vartika Kashyap
Vartika Kashyap 10 November 2017
Categories Content, Technology

5 Tips Every Blogger Must Follow When Writing Guest Blogs

Blogging is a great way to reach out to a large audience and convey your message. However, blogging at a personal level has its own limits. This is the reason why guest blogging became popular as it allows a blogger or company to generate leads by reaching to a greater audience. When done carefully, guest blogging can help you build a consistent readership and reputation in the online world.

Guest blogging is a popular method used by bloggers to increase traffic to their website. There are a number of guest blogging websites where bloggers can submit their content to sell their product or services to the desired audience. But like everything, guest blogging has its own set of rules and regulations. Considering these rules will ensure that your guest blogging effort becomes successful.

In this article, you will read about tips every blogger must follow when writing guest blogs.

1. Stick to the Guidelines

Many newbie bloggers make the mistake of ignoring guidelines for the website they are writing for, thinking their creativity cannot be bound by a certain set of guidelines. This leads to rejection of the article submitted by the blogger.

So, it is important to read the guidelines given by the website and formulate your content accordingly. Keep in mind the guidelines and the target audience of the website which you are writing for. Doing otherwise will only ruin your relationship with the host blogger.


2. Be Unique and Impactful

Good blogging is all about creating an impact on the users. Whatever content you write in the guest blogs reflects  your brand directly. You have to make a careful choice of words, topic, and keywords to ensure it leaves a positive impact on the reader.

Try and be unique in terms of what you cover in your article. A distinct storyline that makes some valuable points is more likely to get read and will help you build a loyal audience.


3. Funnel your Audience to a Specific Outcome

Guest blogging gives you an opportunity to get more traffic on your website, blog, social media profile or wherever you want to with the helps of links. But as mentioned before always check with sites guidelines around links, some sites (like Digital Doughnut) won't allow you to link to pages that include a data capture form. These links can be used to take the reader to a product page, Facebook ad, eBook, video etc.

The aim is to take your audience to a specific place where you can achieve the desired outcome, but also provides value to your reader. Avoid inserting random links which leave the reader confused.  


4. Aim for a Long-term Result

Most bloggers are eager to get a huge amount of traffic and subscribers by publishing random posts. But if you want to build a consistent brand image then you have to be patient. It demands close monitoring and analysis of stats and figures to ensure the article returns long-term results.

Aim for a guest post with a long term strategy and not just 10 hours of buzz. For instance, with a solid keyword research, you will be able to boost your reputation and credibility in that particular niche. Also, this ensures that the guest post ranks well on Google.


5. Never, Ever Ignore Comments

We all know the importance of getting comments on guest posts. It clearly means people are reading it and finding it valuable enough to leave a comment. It’s through comments that you can develop long-term relationships with your loyal readers.

Also, the comments section is the place where you can enhance your image as a brand or an expert. So, make sure you respond every single comment or question in the comment section on timely basis. You can also take up an idea from the comments for your next post and announce it then and there.


Do you Have any Guest Posting Strategies?

These were some of the guest posting strategies that have really worked for me and my team members. If you have another strategy or even a half-baked idea, feel free to share them in the comments below.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more