Article

Richard Fallah
Richard Fallah 13 November 2017

New Facebook Features To Provide Better Ad Targeting

Facebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The opposite is true as well, it is in all marketers’ best interest to do some sort of paid advertising and/or sponsored posts on Facebook. So, what are these new features?

Dwell-time-and-link-sharing-new-options-for-custom-audience


Dwell time

Dwell time is the amount of time a user spends viewing your advertisements on Facebook and Instagram. As the name suggests, the longer the user lingers on your content, will contribute to their likelihood of being in your target audience. This is an incredibly powerful tool, as it is a unique way to gauge user’s interests in a subject. This will also be extremely useful for video marketers.

Creating a list of these individuals who have expressed interest in your content will greatly help advertisers market directly to people that are interested in them.
 

Link sharing

Link sharing refers to--you guessed it!-- the links that users share on Facebook. The logic here is that sharing a post is a higher indicator of engagement over liking and commenting a post. Think about how you might use Facebook. You’re only going to share content if it’s something that you consider so relevant and important to you so as to share it with friends, but you may like or comment on a post only to react to a specific person or conversation. Sharing a link is a user outwardly stating their interest in a piece of content to their own friends/audience. Creating audience based on this parameter will be really useful for advertisers.


Facebook is undoubtedly motivated to provide businesses with the most optimal way to reach their audiences. After all, more targeted campaigns means more clicks and more sales for the business-- and what’s better than delivering a strong ROI to businesses?

So, are you excited to use these new filtering tools to better find your audience? Have you had an experience using these two new audiences yet? Share your comments with us!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more