2017 - Digital Doughnut

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How to recover from a bad reputation and rebuild your brand through a solid content strategyTo come back from severe setbacks which have led to disappointed and appalled customers, it’s vital companies find ways to rebuild trust with customers and the community more broadly. One way to do this is a carefully...

                Claire Wilson
                13 April 2017
            
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Optimise These 6 Underused Pages for Higher On-Page ConversionsYou already have a website, so why not focus on optimising what’s already working for you? Your website is the best place to collect high-quality leads, and with the right tools and advice, you’ll turn your website...

                Kristian Jønsson
                13 April 2017
            
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7 Tools to Create Impressive Content for Your Small Business BlogManaging your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.

                Karen Dikson
                13 April 2017
            
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Business Advantages of Creating a LinkedIn Company PageMany businesses are missing an important marketing tool by not having a company LinkedIn page. Whether you work for a large company or own your own small business, a company LinkedIn page is essential and provides...

                Cent Muruganandam
                13 April 2017
            
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Can Visual Search Change SEO for E-Commerce?A user will easily be engaged in images related to the content than reading the content itself and will retain it longer as well. Every content with relevant images earns 94% more viewers than the one without images...

                Asad Ali
                12 April 2017
            
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A Guide to Success in Facebook Advertising for Franchise OrganizationsIn this blog post, we will share some of the challenges we have seen franchise organizations face and outline specific strategies you can implement to leverage the power of a franchise system to achieve superior...

                Jen McDonnell
                12 April 2017
            
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The Best Kept Secret in Data Science Big Data is a big pain. Humans are generating data five times faster than the rate of economic growth. Each day we create 2.5 Exabytes of new data, ninety percent of which is unstructured. That’s roughly half a...

                danny flamberg
                12 April 2017
            
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Seeing your real customers: The switcher, the jilted, the savvy and the helpersYour customers are forever changing. Yet over a long period of time this change can seem so slow and gradual that it seems impossible to determine any movement at all. But without understanding these changes, a...

                Richard Jenkings
                12 April 2017
            
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My Biggest Asset!I’m going to put this out there – your website could be the most important member of your sales team. It is arguably the most valuable asset your business has and when created and designed correctly with the right...

                David Elvis
                11 April 2017
            
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Leveraging the Power of Voice through Taglines“Stand out from the crowd” is a five word tagline, but says more than just those five words. Yes, not all of those words really help the mission and focus of the message to people, but they all work together to...

                Digital Doughnut Contributor
                11 April 2017
            
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What will the future be like for HR?The downpour of future is impacting the way we travel, live, work and do business. Yes, business is one such arena that is doomed to witness huge seismic shifts in terms of technological advancements.

                Anwar Shaikh
                11 April 2017
            
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How to Create Buyer Personas for your Business? Some Ways to Consider!Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and...

                Richard Fallah
                10 April 2017
            
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3 ways you can boost CX in times of uncertaintyBrexit, Trump, rising costs – 2016 was a tumultuous year for brands and retailers. And with the uncertainty set to continue throughout this year and beyond, many will be thinking carefully about whether – and where...

                Annabel  Thorburn
                10 April 2017
            
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7 Secrets for Decreasing Your Website's Bounce RateThe success of your website highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips...

                Jasmeen Gagnon
                10 April 2017
            
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Creative Ways To Build A Social Media FollowingSocial media is redefining the way we live. Everything we do--how we communicate, receive information, do business, and stay in touch--are all new opportunities to approach and engage your audience, online. How do you...

                Michael Peggs
                7 April 2017
            
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What Can We Learn from Pepsi?It is no doubt that Pepsi’s latest commercial ‘Live for Now’ has attracted great attention, but not for the right reasons. Here we look at what we can learn from Pepsi. 

                Victoria Ward
                7 April 2017
            
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Attributes of an alpha brand in B2B Marketing‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they...

                Graeme Collins
                7 April 2017
            
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Does the start of Brexit mean marketers are off the hook with GDPR?The EU GDPR comes into play in just over a year, and many businesses are not yet compliant, make sure you understand the effect Brexit will have on all this....

                Jim Buchanan
                7 April 2017
            
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5 Secrets of Successful mHealth AppsThere are over 100K mobile apps for mHealth tasks, made up for both iOS and Android platforms nowadays. The purpose of the mHealth industry solutions is to facilitate the communication process between doctors and...

                James Dixon
                7 April 2017
            
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5 AI Applications You (Probably) Haven't Heard AboutWhen an app claims to be powered by AI, it feels like you’re in the future. But the future is already here. AI has a huge effect on your daily life, whether you’re aware of it or not. Its influence is likely to grow...

                Happy Blob
                6 April 2017
            
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One Thing that Sets a Brand Apart from the CrowdBranding can seem like such an elusive concept in the eyes of somebody looking to break apart from the crowd and trail blaze its unique voice and products into the world.

                Andreea Kay
                6 April 2017
            
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The Content Funnel: How to target customers with the right content at the right timeThe Content Marketing Institute recently revealed that - despite more than three quarters (76%) of B2C marketers reporting that they have implemented a content marketing strategy-  less than half of marketers (36...

                Claire Wilson
                6 April 2017
            
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How Culture will Impact Mobile App Marketers in the Future?By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider...

                Ariana Johnson
                6 April 2017
            
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Seven Pillars Of SharePointSharePoint is currently one of the most widely used office web applications in the world today. In order to make the most of the SharePoint Online program, a company needs to be aware of the seven pillars of...

                Joan Martin
                6 April 2017
            
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Pepsi's Brand Misstep Reopens The Door For CokePepsi missteps with its new Kendall Jenner-featured, Live For Now campaign and sets the stage for an imminent beverage industry battle.

                Kevin Adema
                5 April 2017
            
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