Article

Karen Dikson
Karen Dikson 13 April 2017

7 Tools to Create Impressive Content for Your Small Business Blog

Managing your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.

Having your own blog when you're running a small business is absolutely essential because that's the first thing potential customers see, in addition to your official website. While your website is there to introduce your business and establish its visual identity, it is pretty limited in terms of content, and that is where your blog comes in. But, if you are just starting out, you probably don't have money to burn, which means you will have to do all of the content creation and marketing yourself.

Fortunately, there are plenty of content creation tools out there you can use to make the entire process more streamlined. We have chosen 7 best ones which help you with creating amazing content for your audience and potential customers.

1. Evernote

Since you will be required to create great content on a regular basis, you need to start taking better care of your content ideas. The best way to do that would be to use Evernote. With it, you can write down your ideas, thoughts, links, web pages, sketches, and a lot more. All of the notes can be tagged and organized, so that they are always accessible. If you think you don't need Evernote, trust us, you do, because with all the information you will be required to process every day, some of your best ideas will get lost in the shuffle.

2. BuzzSumo

Sometimes, creating great content is not just about the quality, but about the topics which are currently popular and trending, and therefore, more likely to resonate with your target audience. BuzzSumo is a powerful tool which helps you identify trending content. All you have to do is search for a particular topic or domain, and it will provide you with the total number of shares across all major social media platforms for that particular topic. That way, you will always be able to create the most relevant content for your blog and your audience.

3. Bestessays.com.au

Aside from being one of the most popular online services when it comes to content proofreading, Bestessays.com.au can also help you with your content creation process. If you are short on time to write a new post for your blog, their professional writers and editors can help you out, because plenty of them also have a background in blogging and content marketing. They know how to create content which your audience will be able to appreciate while keeping one eye on SEO and keyword targeting.

4. Canva

In additional to having written content on your blog, you also need to have some potent visuals that will make the whole thing more visually appealing. One of the most versatile tools for the job is Canva. Instead of spending months learning Photoshop, you can use Canva to create a variety of different images, ranging from covers for your social media accounts, visual quotes, to infographics, banners, and presentations. You can also use it to breathe some new life into boring stock photos you have lying around.

5. Visual.ly

Apart from having images on your blog, introducing infographics is also a great way of getting more people to check out your blog. Why? Because, infographics are still as popular as ever, and they are showing no signs of slowing down anytime soon. Visual.ly enables you to create beautiful infographics even if you don't have any design experience. You can choose from a wide variety of templates design elements, and fonts to come up with your own unique creations.

6. ThingLink

Adding links and annotations to your images, GIFs, and videos provide your content with an additional level of interactivity. ThingLink takes that whole idea one step further. It allows you to layer several types of media onto your content. This means you can annotate videos with images, audio, maps, social media links, and even other videos. Aside from making your content more unique, it also helps you boost your audience's engagement.

7. Apester

Speaking of audience engagement, nothing works wonders for it like interactive content, such as polls, surveys, quizzes, and personality tests. Also, that sort of content makes your visitors hang around for much longer, which makes them more likely to check out your other content, as well. With Apester, you will be able to create the best possible interactive content. If you don't trust us, trust some of the biggest companies out there, such as Fox, CNET, and The Huffington Post, all of which are using this tool. 

With these amazing content creation tools and platforms, you will be able to dazzle your audience with every new post, time and time again, and make your job of running a small business a lot easier. Good luck!
 

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