2017 - Digital Doughnut

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7 Actionable Ways To Reduce Churn And Increase Customer LoyaltyChurn is one of our least favorite words.
And when we hear it, it usually means one thing-We’ve lost a customer.
Like it or not, churn is an inevitable part of any business owner’s life. But it doesn’t have to keep...

                Kristian Jønsson
                23 March 2017
            
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4 Simple Steps To Help You When Choosing A New Platform SupplierStarting the search for a new Platform Supplier can be daunting at first (a Platform Supplier in this instance being anything from a systems integrator (SI) to a full service agency or anything in between...

                Mark Appleton
                23 March 2017
            
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How does thought leadership drive profitable business relationships?Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business. 

                Nick Watt
                23 March 2017
            
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5 Ways To Engage Your Audience By Improving Marketing ContentThe content of your site or social media profiles should be rich in information and engaging for your audience. If your content delivers these attributes, your audience will spend more time on your site or social...

                Lucy Benton
                23 March 2017
            
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Digital Transformation Is Trimming The Marketing FatMake no mistake: digital is the number one pressing topic for brands and agencies alike as CMO’s worldwide are feeling the pressure to deliver real results.

                Kevin Adema
                23 March 2017
            
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Gamified Fitness – The next best thing in 2017Applying gamification to fitness wearables uses the basic fundamentals of devising tasks which makes physical activities exciting. A well thought out strategy of using powerful and positive emotions to drive health...

                Happy Blob
                23 March 2017
            
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Why marketers must focus on user experienceBy making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). With such compelling...

                Alaina Roberts DipM MCIM CM
                22 March 2017
            
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How To Build Your Brand Presence DigitallyWhile branding doesn’t produce quick results such as PPC, this is a valuable asset that establishes trust in your business and can bring new customers. Here we’ve listed ways to build your brand presence online.

                Victoria Ward
                22 March 2017
            
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Learning, Targeting And Collaboration – The Perfect StormStorm Doris was no match for 250 B2B Marketers, a full house battened down the hatches for a thought provoking day at InTech. The themes for the day weren’t new ones, but to me they boil down into 3 categories.

                Giles Shorthouse
                22 March 2017
            
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12 Online Editing and Proofreading Tools Content Writers Should Know AboutIf you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the...

                Gloria Kopp
                22 March 2017
            
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Mapping the online customer journey for travel organisationsIn this blog we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.

                Udesh Jadnanansing
                22 March 2017
            
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5 Step Approach To Drive Customer Engagement On Social MediaCompanies are spending a marked amount of their budget on social media marketing, but it often lacks a goal-oriented approach. The following insights focus on a five-step strategy to optimize customer engagement and...

                Swapnil Bhagwat
                21 March 2017
            
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Just A Tap Away: Why You Need To Know How To Use Your PhoneBrand awareness is dependent on how you interact and engage with your clients. Through mobile marketing, you can create and engage in things that will help you reach your customers quickly and serve as a guide to your...

                Iman Bahrani
                21 March 2017
            
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Combining customer profiles with user feedback? This is why...As shown in a research carried out by Capital One, only 9% of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people...

                Udesh Jadnanansing
                21 March 2017
            
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Will Donald ‘Trump’ The Cyber Security Industry?In an evolving threat landscape against the background of political parties being hacked and accusations of hacked rigged & Russia influenced election results, Trump has spoken about securing cyber security from...

                Happy Blob
                21 March 2017
            
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How To Select A Marketing Automation SoftwareMarketing is not just about acquiring customers, but also about retention. As well as a revenue generating strategy it also calls for a lot of investment in time and money. This is where automated marketing tools can...

                Bhavesh Koladiya
                21 March 2017
            
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Improving Conversions With Better UX DesignHow visitors experience your content is extremely important to your conversion rates. We dive into several rules for building trust, the psychology of colors and the buyer experience you create with your call to...

                Richard Fallah
                20 March 2017
            
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How To Create Landing Pages That ConvertEffective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take...

                Eric Gordon
                20 March 2017
            
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10 Mind Blowing Spend Trends This Mother’s DayMum, Mam, Mummy, Mammy, no matter how you say it they’re pretty amazing. Take a look into what we found from campaigns across the globe in the apparel, beauty, consumer electronics and speciality retail industries. 

                Anahid Basmajian
                20 March 2017
            
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How Fashion Brands Are Retaining Consumers Through Social ProofBuilding a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands...

                Luisana Cartay
                20 March 2017
            
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The Rising Influence Of Ecommerce In The Automotive-AftermarketThe increasing influence of digital transformation is reshaping the global automotive industry. Automotive aftermarket, the secondary market of the automotive industry is also experiencing this paradigm shift from...

                Shantanu Shrivastava
                20 March 2017
            
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Distinguishing the Fads From the Trends: A Marketer’s Look at Clean LivingMarketers that get distracted by the new, shiny, behaviours and drive serious business decisions based on knee-jerk glimpses of trends are setting themselves up for failure. 

The art of marketing in today’s world...

                Lisa Luu
                17 March 2017
            
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Soundbites and HeadlinesWhat is the biggest platform available to content producers right now? If you’re thinking Facebook, Snapchat and viral news sites like Buzzfeed or Huffington Post, you’d be right! Marketers and content makers would do...

                James Loomstein
                17 March 2017
            
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7 Things CMOs Need to Know for 2017Digital marketing is more important now than ever, and you need to know that you are doing the right things in the right way. As a business leader, it’s a daily requirement to think both about the bigger picture, and...

                James Loomstein
                17 March 2017
            
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Mobile Apps Are Coming Of AgeWe’re back from MWC in Barcelona! As I sift through my pile of business cards and send hundreds of follow-up emails, I reflect on the year that has passed since we launched at MWC ‘16, and realize that the industry...

                Nathan Golan
                17 March 2017
            
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