Article

Nick Watt
Nick Watt 23 March 2017
Categories B2B

How does thought leadership drive profitable business relationships?

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business.

Nick Watt Digital Doughnut's head of content will be talking at this year's B2B Marketing Expo at the ExCel on 29th March at 12.30pm. Nick will explore how to develop content that drives thought leadership across the whole customer journey, and how that content can deliver effective demand generation for your business.

If you'd like to join Nick and the Digital Dougnut team you can click on the Ticket (below), and you can register for a FREE VIP pass for the event. This will give you access to the VIP lounge, a VIP show-bag, and other additional benefits. Registration only takes a couple of minutes.

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Author Profile

Nick Watt
Nick Watt Head Of Content Digital Doughnut
United Kingdom

I'm an award-winning digital marketer and content strategist helping brands and organisation to better understand the impact of digital on consumers and business, and show them how to grow their organisations. My experience lies in developing digital strategy, content marketing, and business programmes that help them succeed in the new digital economy.

See more about this author

Skills

My specialisms include: • Inbound Marketing • Customer Experience (CX) and Omnichannel Marketing • Business and Marketing Strategy • Digital Transformation

Previous Experience

I've worked client, agency and media side, including senior roles at six start-ups. I've worked at or for: Levi Strauss, Adobe, Google, Sitecore, Marks and Spencer, Oracle, Disney, Vodafone, Time Warner, Sony Music Europe, Episerver, Amnesty International, Converse, Omnicom DDB, Leo Burnett, Havas Media and AMV BBDO.

Education & Qualifications

I wrote the Squared Online programme for Google, and I'm a lecturer for the IDM on their Postgraduate Diploma.

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