Article

Nick Watt
Nick Watt 23 March 2017
Categories B2B

How does thought leadership drive profitable business relationships?

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business.

Nick Watt Digital Doughnut's head of content will be talking at this year's B2B Marketing Expo at the ExCel on 29th March at 12.30pm. Nick will explore how to develop content that drives thought leadership across the whole customer journey, and how that content can deliver effective demand generation for your business.

If you'd like to join Nick and the Digital Dougnut team you can click on the Ticket (below), and you can register for a FREE VIP pass for the event. This will give you access to the VIP lounge, a VIP show-bag, and other additional benefits. Registration only takes a couple of minutes.

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Author Profile

Nick Watt
Nick Watt Head Of Partner Content Econsultancy
United Kingdom

I'm an award-winning content marketer, with extensive experience in strategy, creation, management and distribution. I've helped leading global brands such as Adobe, Google, Sitecore, Vodafone, Sony Music and Levi's to develop and deliver relevant and compelling content that engages consumers across the whole of the buyer journey, builds awareness and authority for the brand, and ultimately helps them acquire and retain profitable relationships with their customers. I've considerable experience client, agency and media side, including senior management roles at a range of organisations - from globally renowned B2B and B2C brands to groundbreaking start-ups.

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