Articles - Page25- 2017

Filters
Filter by Topic
Best practice guidelines for Mobile Network Operators ahead of GDPR

Best practice guidelines for Mobile Network Operators ahead of GDPR

The arrival of GDPR will mark a big change for data protection and this is going to have huge effect on Mobile Network Operators (MNOs). Early preparation is key in order to save time in the long run.

Matthew Winters
Matthew Winters 5 April 2017
Read more
The Rise of WeChat. Why Western Brands Need to Sit Up and Take Note.

The Rise of WeChat. Why Western Brands Need to Sit Up and Take Note.

WeChat has evolved into one of the most extraordinary social and marketing success stories of the digital age. We look at the opportunities it presents for brands worldwide.

Angela Southall
Angela Southall 5 April 2017
Read more
How “Fileless” Ransomware Works

How “Fileless” Ransomware Works

Ransomware is a big threat to businesses of all sizes and the use of ransomware is on the rise. One type of ransomware that is particularly hard to detect is fileless ransomware where malicious code is either embedded...

Con Mallon
Con Mallon 5 April 2017
Read more
Citizenship in the age of Digital Transformation

Citizenship in the age of Digital Transformation

We are now – digital citizens of a global digital country. It is a place where communities and networks are populated by virtual personalities sharing common interests and backgrounds. It is a place where...

Richa Shukla
Richa Shukla 5 April 2017
Read more
5 Apps That will Make Your Smartphone Smarter

5 Apps That will Make Your Smartphone Smarter

There are countless numbers of mobile apps available on the store and selecting suitable as well as smart apps from this ocean of application is not an easy task. So, get ready to free some space on your phone for...

Ariana Johnson
Ariana Johnson 4 April 2017
Read more
Overcoming The Nurturing Hurdle

Overcoming The Nurturing Hurdle

As marketers are continuing to adopt a data-driven mindset, they are better positioned to make smarter marketing decisions, yet there are new digital hurdles to overcome - nurturing users via personalization being at...

Jill Grozalsky
Jill Grozalsky 4 April 2017
Read more
How to Become a Digital Marketing Expert

How to Become a Digital Marketing Expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online...

Richard Fallah
Richard Fallah 4 April 2017
Read more
6 Dos and Don'ts of Winback Campaigns

6 Dos and Don'ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has...

Sruthi Narayanan
Sruthi Narayanan 4 April 2017
Read more
How to review the performance of your existing email strategy

How to review the performance of your existing email strategy

A huge amount of thought, ideas, research and data insight analysis goes into creating an email marketing strategy, but how many times do you then take a step back and review its performance against the original...

Jenna Tiffany
Jenna Tiffany 3 April 2017
Read more
How to Build a Marketing Team You Can Be Proud Of

How to Build a Marketing Team You Can Be Proud Of

Nowadays, putting together a high-performing and result-driving marketing team is a key element for your business growth. We have put together a list of 5 key players of your ideal marketing team.

Eva Wislow
Eva Wislow 3 April 2017
Read more
Artificial Intelligence (AI) – Is It Part Of Your Business Strategy Yet?

Artificial Intelligence (AI) – Is It Part Of Your Business Strategy Yet?

Gartner predicts Artificial Intelligence (AI) will become “the next battleground through 2020,” and the major players in the IT industry have already armored themselves with their arms and ammunitions. IBM’s Watson...

Pragya Sugandha
Pragya Sugandha 3 April 2017
Read more
Trends That Will Define The Future Of Mobile App Development

Trends That Will Define The Future Of Mobile App Development

2017 is going to be changing year in terms of technology and innovations, awe-inspiring and stupendous inventions will take away all the attention. Mobile App Development sector is booming due to increasing users of...

Ariana Johnson
Ariana Johnson 3 April 2017
Read more
Top 8 Visual Trends for Content Marketing in 2017

Top 8 Visual Trends for Content Marketing in 2017

Humans as we are, our desire to be physically presentable and yes, attractive, is always part of our culture. While some, would claim that real personality is more attractive than good looks, let’s be honest with...

Wade Cockfield
Wade Cockfield 31 March 2017
Read more
How AI Is Affecting Mobile Applications Development and Marketing?

How AI Is Affecting Mobile Applications Development and Marketing?

Artificial Intelligence (AI) is well known and globally appreciated innovation which opened the door to new era of technology and introduces us to the whole new dimension of human-machine interaction.

Ariana Johnson
Ariana Johnson 31 March 2017
Read more
How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk...

Udesh Jadnanansing
Udesh Jadnanansing 30 March 2017
Read more
How to create must-read content for your B2B blog

How to create must-read content for your B2B blog

How one engaging article nails six magic content marketing ingredients. Ensure these six ingredients are in your content and you should see your levels of engagement soar.

Miles Kendall
Miles Kendall 29 March 2017
Read more
Online Video Isn’t Just For Marketers, SMEs Can Get In On the Action

Online Video Isn’t Just For Marketers, SMEs Can Get In On the Action

With such a huge shift already underway, it seems universally accepted that businesses can no longer ignore the power of online video. Research has highlighted that online video advertising is as effective as TV...

Dror Ginzberg
Dror Ginzberg 29 March 2017
Read more
How online feedback can improve your travel & leisure app

How online feedback can improve your travel & leisure app

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much...

Udesh Jadnanansing
Udesh Jadnanansing 29 March 2017
Read more
Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Indeed, digital has climbed to the C-suite of priorities and Coke’s actions are paving the way for a complete rewiring of what’s working and what’s not.

Kevin Adema
Kevin Adema 28 March 2017
Read more
E-Commerce Email Marketing 101: 11 Must-Have Emails

E-Commerce Email Marketing 101: 11 Must-Have Emails

Send the right emails at the right time to the right prospects and you won’t just have lifelong customers… …you’ll have evangelists for your business. In this article, I’ll show you eleven e-commerce marketing...

Kristian Jønsson
Kristian Jønsson 28 March 2017
Read more
Rage Against The Machine's Algorithm

Rage Against The Machine's Algorithm

It is an uneasy time in the digital advertising world. Something is very wrong when you can’t trust the inventory on which you allow your brand to appear on. The walled gardens of today’s internet giants are not...

Phil Livingstone
Phil Livingstone 27 March 2017
Read more
Driving Revenue with Personalized Product Recommendations

Driving Revenue with Personalized Product Recommendations

A personalized product recommendation isn’t a gut feeling; it combines multiple sources of data like customer purchase behavior, interests, hobbies, view history, activities on social media etc. The...

Asena Atilla Saunders
Asena Atilla Saunders 27 March 2017
Read more
Top 5 Use Cases of TensorFlow

Top 5 Use Cases of TensorFlow

The primary software tool of deep learning is TensorFlow. It is an open source artificial intelligence library, using data flow graphs to build models. It allows developers to create large-scale neural networks with...

Asena Atilla Saunders
Asena Atilla Saunders 27 March 2017
Read more
SMS 2FA: Still meeting the needs of Enterprise Mobile Messaging Procurement

SMS 2FA: Still meeting the needs of Enterprise Mobile Messaging Procurement

As SMS 2FA is cost-effective, easy to deploy and available to billions of mobile phone users around the world, it is quickly becoming the de-facto technology for businesses to replace weak user ID and password...

Matthew Winters
Matthew Winters 24 March 2017
Read more
Can My Brand Become A Legend?

Can My Brand Become A Legend?

No one sets out to create the most average business that’s barely squeezing out a profit, much less a future, but that is where so many end up. A sure-fire recipe for being just a flash in the pan is the all-too...

James Loomstein
James Loomstein 24 March 2017
Read more
ArticlesRSS 2.0