Articles - Page23- 2017

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How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more...

David Amor
David Amor 26 April 2017
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How to get in control of your marketing data without involving IT

How to get in control of your marketing data without involving IT

How long does it take you to get your data from IT? When was the last time you went past standard reporting dashboards and gave your data a serious review? Are you able to easily access all the data you need?

Olga Tsubiks
Olga Tsubiks 25 April 2017
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Content Audit Tips To Help Improve Your Marketing Efforts

Content Audit Tips To Help Improve Your Marketing Efforts

Ready for a short and to the point blog post about 9 content marketing audit tips that are sure to help you better your marketing efforts? Great! Here it is

David J. Boozer
David J. Boozer 25 April 2017
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Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

Implementing Social Data Analytics for Maximizing Profit in the Hospitality Industry

When Ray, an experienced sales person, and a globe trotter, checked into Marriott Hotel in Dubai last month, he was left pleasantly delighted. He had been put up in his favorite room with a personalized welcome...

Niharika Singhai
Niharika Singhai 25 April 2017
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9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
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5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
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How to Create Urgency in Cart Abandonment with Web Push

How to Create Urgency in Cart Abandonment with Web Push

Web push has proven to be an effective means of engaging customers in “real real-time” and creating a sense of urgency in your marketing messages. For this reason, it’s often used for time-sensitive notifications.

Sruthi Narayanan
Sruthi Narayanan 24 April 2017
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The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and...

Ronald van Loon
Ronald van Loon 21 April 2017
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The Future is Bright for Banking

The Future is Bright for Banking

2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union.

Ronald van Loon
Ronald van Loon 21 April 2017
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Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

The UK promotional marketing industry is worth more than £50 billion, yet much of this spend remains focused on discounting. Too little is spent on developing deep brand loyalty and transforming consumers into...

Adam Whatling
Adam Whatling 21 April 2017
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Will Flipkart Succeed in Beating Ecommerce Giant Amazon Through its eBay Deal?

Will Flipkart Succeed in Beating Ecommerce Giant Amazon Through its eBay Deal?

The latest funding round by Flipkart is a clear signal of collective efforts to fight against e-commerce giant Amazon. But the question that arises is will Flipkart succeed in beating Amazon through fund raising and...

Disha Kakkad
Disha Kakkad 20 April 2017
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With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

As per the latest reports Instagram stories hit 200 million users! With the growing popularity of Instagram Stories, smart content marketers are leveraging this platform to build a community, connect with it and use...

Disha Kakkad
Disha Kakkad 20 April 2017
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6 Tips to Succeed in SMS Marketing

6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

Matthew Winters
Matthew Winters 20 April 2017
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It’s time to get practical with A.I and cognitive computing

It’s time to get practical with A.I and cognitive computing

Everyone is excited about A.I and cognitive computing – the boundless opportunities, the raft of applications in development and the promise of a new era ahead for marketers. I’m excited too, especially by how these...

Dan Telling
Dan Telling 20 April 2017
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5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other...

Joan Selby
Joan Selby 20 April 2017
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Does My Business Need an App?

Does My Business Need an App?

Is there an app for that? And are people asking that about your business? Here's how to find out if building an app for your brand is a profitable idea.

James Loomstein
James Loomstein 19 April 2017
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Are your content production inefficiencies limiting your growth?

Are your content production inefficiencies limiting your growth?

Relevant, timely and value-added content is now the ‘given’ to ensure all customer and prospect touchpoints are covered. However the cost of inefficiency in the production process is limiting how much quality content...

Mike Owen
Mike Owen 19 April 2017
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Managing in-store mobile device usage

Managing in-store mobile device usage

Customer experience is the new currency for in-store growth and success. The physical retail store has never had to work harder to remain relevant in a world where customer expectations and demands are sky-high.

Gary Topiol
Gary Topiol 19 April 2017
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Productivity at work: How to measure the unmeasurable?

Productivity at work: How to measure the unmeasurable?

How can workplace productivity be measured – and managed – in today’s knowledge-based economy? Are there any general approaches for that? Read on to learn practical examples and advices on measuring this elusive index.

Arina Katrycheva
Arina Katrycheva 19 April 2017
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Sound Wave Technology: Revolutionizing payments and targeted marketing in retail

Sound Wave Technology: Revolutionizing payments and targeted marketing in retail

Technology-driven innovation is redefining the retail sector. All these disruptive ideas are bringing in greater customer experience and increased opportunities for the retail players irrespective of their size.

Vidur Kaul
Vidur Kaul 19 April 2017
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Top 5 SEO Mistakes To Avoid In 2017

Top 5 SEO Mistakes To Avoid In 2017

Have you been spending lots of money on your SEO campaigns, but you don’t see the results? There are chances you could be committing some of the dreaded SEO mistakes such as keyword stuffing, using broken links...

Rajat Tyagi
Rajat Tyagi 18 April 2017
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Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling...

Elizabeth Victor
Elizabeth Victor 18 April 2017
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Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 Instagram marketing examples from brands who know what they are doing.

Luisana Cartay
Luisana Cartay 18 April 2017
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The W.E.I.R.D. Writing Technique

The W.E.I.R.D. Writing Technique

Read about the writing technique I stumbled upon while thinking about content marketing. I hope it can help!

Oscar Waterworth
Oscar Waterworth 18 April 2017
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Selling Is About You, Content Marketing Isn’t

Selling Is About You, Content Marketing Isn’t

You have probably heard about this thing called content marketing but you’re not sure what is, you’re not fully convinced and you don’t know why you should even care. Well, you really, really, really should!

Abdaraouf Zouai
Abdaraouf Zouai 13 April 2017
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