Marketers, Don't Treat Digital Like Fancy New Sneakers After the recent Digimarcon conference and by popular request, here’s the presentation on why digital marketing is broken and what marketers must do about it… Kevin Adema 26 May 2017 Read more
Custom Web Design Vs Website Templates: Which One You Should Choose? Do you need a new website for your business? If yes, then there are a number of factors to consider and many choices to be made. One of them is whether to go for a custom web design or a website template. This leaves... Mohammad Ali 26 May 2017 Read more
Four Ways Businesses Should Use Reviews [INFOGRAPHIC] Our infographic shows you exactly why reviews are important to any business, how you can start using them today, and how reviews help you become authentic, trusted, and stand out among your competition. Hannah Meyer 26 May 2017 Read more
Legacy Modernization Can Provide A Competitive Advantage For Enterprises The biggest challenge for enterprises is weighing up present day investment, cost, complexity and ROI versus the maintenance of old systems. The dilemma is choosing between short term problems and risks and long term... Rajneesh Kumar 25 May 2017 Read more
The Rise Of Augmented Reality And Immersive Brand Experiences Experiences define a brand. How do you differentiate yours? Learn what augmented reality could mean for your customer experience and how digitally-mature brands leveraged it even before the Pokemon frenzy. Poonam Singh 25 May 2017 Read more
How To Use LinkedIn To Promote Your Business LinkedIn is not a repository of CVs anymore. Many businesses use it to promote their product and services and get exposure to their brand. Here we will examine how you can leverage this social media channel to promote... Anton Sirik 25 May 2017 Read more
360 Video: 5 Things To Know Before You Start Planning 360 video is a bit of a paradox. While some pundits love to group it in with augmented and virtual reality, others don’t. It’s all a bit confusing for the consumer (who probably doesn’t really care) but for someone in... Davor Cvitas 24 May 2017 Read more
What to Look For When Buying An Enterprise Mobile Messaging Solution Before buying an enterprise mobile messaging solution, Mobile Network Operators (MNOs) must ensure they understand essential messaging features including compliance and price to ensure they are making the right choice... Matthew Winters 24 May 2017 Read more
Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic] The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment... Graham Charlton 24 May 2017 Read more
5 Challenges To Overcome When Developing A Mobile Ecommerce Site People use their mobile devices to get information about literally anything while on the go. And when they shop, the mobile experience is highly likely to be part of it. So it’s very important to develop your online... James Cody 23 May 2017 Read more
8 Marketing Automation Mistakes And How To Avoid Them According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and... Richard Fallah 23 May 2017 Read more
Get Better Customer Feedback With These 7 Battle-Tested Tips In this post, you’ll get seven actionable ways to ask for quality customer feedback so you can decrease churn, increase sales, and build stronger relationships. Kristian Jønsson 22 May 2017 Read more
Demystifying Artificial Intelligence The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital... Giovanni Strocchi 22 May 2017 Read more
Marketing Experiments vs Tests: Why Marketers Need to Know The Difference Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both... RJ Talyor 22 May 2017 Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team ''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight Michael FitzGerald 19 May 2017 Read more
The New Era of B2B Sales and Content Marketing [infographic] Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the... Graeme Collins 19 May 2017 Read more
Using Machine Learning To Understand Your Customers Better When retailers aim to collect more data about their customers, they follow larger sources of market information. Here are some notable examples of technological advancement in machine learning allowing retailers to... Niharika Singhai 19 May 2017 Read more
Facebook Trends UK: March & April 2017 Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and... Jan Zajac 19 May 2017 Read more
The New '4Ps of Marketing' Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of... Daisy Kent 18 May 2017 Read more
4 Steps To Becoming A Digital Enterprise Your transformation will be successful only when you identify and practice appropriate principles, embrace a dual strategy that enhances your business capabilities and switch to agile methodologies if you have not... Ronald van Loon 17 May 2017 Read more
Emojis for business: Helpful hack or unnecessary evil? There are emojis for just about everything these days, but why? A huge 92% of the online population use emojis, but should businesses be joining in with this trend? When are emojis an asset to marketing efforts and... Claire Wilson 17 May 2017 Read more
Dealing with website accessibility: prioritise rather than panic! Sometimes accessibility has negative connotations for digital teams. It reminds them of those tasks they should have done to make their website fully compliant with accessibility standards, but just didn’t have time... Michelle Hay 17 May 2017 Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller... Alex Papaconstantinou 17 May 2017 Read more
How To Calculate Marketing ROI Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know... James Loomstein 16 May 2017 Read more
5 Simple Steps To Improve Your Website’s SEO Search engine optimization is a process. It's not a “one size fits all” nor is it a one-time solution to all your website woes. However, there are many SEO elements that you can fix yourself. You don’t have to be... On Yavin 16 May 2017 Read more