2017 - Digital Doughnut

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Building a modern marketing organisation of the future - Podcast with Microsoft, Apttus & CapgeminiListen in to what the CMO of Microsoft UK, Marketing Director of Apttus, Head of Marketing for Cloud Infrastructure Services at Capgemini and former Chair of the DMA think about how you can go about building a modern...

                Russell Goldsmith
                3 July 2017
            
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Mobile App Development: Working towards an Inclusive TechnologyMobile app development has gone through some unforeseen changes as the time passed it has also been impulsive in including all possible aspects. This evolution of mobile technology has made the world a global village...

                Ashish Parmar
                3 July 2017
            
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GDPR - What this means to MarketingConfused or simply do not care about GDPR? Good, no need to read on then...unless you work in data and marketing of course 

                Brad Chuck
                30 June 2017
            
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The Secret to Success When Expanding Your Company InternationallyRecently, we decided to expand our company ADYOULIKE to the US market. We didn’t come to this decision lightly, since we knew it would be a challenge, but expanding meant benefits like increased profit and exposure...

                Dale Lovell
                30 June 2017
            
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Promoting your Content to the Prospects you haven't Met YetSo you’ve written an epic blog……It’s more useful than a car in a bear chase. It’s more relevant than your mouth when you’re smoking a cigar. And it’s funnier than the bald guy out of Aqua.

All you need to do is...

                Isobel Witts
                29 June 2017
            
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The Role of Machine Learning in Accelerating Digital TransformationIn 2016, the Go world champion lost to the AlphaGo algorithm designed by Google, and it became obvious that machine learning had successfully emerged and would contribute majorly in shaping the future. Machine...

                Niharika Singhai
                29 June 2017
            
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Recent Game Changing Trends in Mobile Application DevelopmentDo you know? “By 2017,  the number of application downloads is expected to hit 268.69 billion.” (Source: Statistia). We are becoming more reliant on mobile apps than anything else. The other day I came across a video...

                Ramki Jeyam
                29 June 2017
            
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6 Client Acquisition Tips for AgenciesWhile brand reputation and strong relationships are still important, pitching new business today has to be highly scientific and clearly mapped out. Leaving things up to “good chemistry” or reputation is just hoping...

                Koertni Adams
                28 June 2017
            
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8 Facebook myths that you shouldn’t believeHow many times a day do you hear the word “Facebook”? Well, if you’re working in marketing, then you know it’s pretty much countless. And how much information about Facebook do you get to listen to every day? And the...

                Jan Zajac
                28 June 2017
            
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Digital Agency Success? It’s Yours for the Taking!Do you ever look at those digital agencies that have success running through them like a stick of seaside rock with envy? Wonder why they seem to have it so easy and you are still struggling? Wish you could flick a...

                Jim Buchanan
                28 June 2017
            
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To Aspiring Developers: The Hallmarks of Bad Mobile UI and How to Avoid ThemHaving a smooth and efficient User Interface (UI) is critical in laying the groundwork for a smooth and efficient user experience (UX). The benefits of a good UI are plentiful, especially if you’re looking to bolster...

                Evan  Rose
                27 June 2017
            
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Growing Your SMS Opt-InsText messages have a 98% read rate, with 9 out of 10 text messages opened within 3 seconds of being received. On top of this, 29% of people targeted with SMS opt-in campaigns respond to the message, with 14% of people...

                Matthew Winters
                27 June 2017
            
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The 3 Resourceful Ways to Hold on to Your Clients and Boost ProfitabilityMost companies know it’s easier to sell to an existing customer than it is to find a new one. With an existing customer, all the initial marketing and acquisition cost has been paid for. The customer already trusts...

                Roi Agababa
                23 June 2017
            
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 10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier1. Nearly 80% of the population is on social media (!) 2. Social media advertising is MASSIVE for online retailers, and is only going to grow. Now that I have your attention, let me explain who this post is for...

                Luisana Cartay
                23 June 2017
            
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5 Steps To Developing A Multilingual Content Marketing StrategyAre you wondering how to coordinate a successful multilingual content marketing strategy? Check out these five steps to help you on your way.

                David Ost
                23 June 2017
            
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Agencies Pitches - it's all about collaboration, creativity, and chemistryToday, any agency knows that working for new business takes a great deal of investment. The problem is, more project work means more pitches. With a higher volume of pitches, there’s a risk of quality and creativity...

                Spencer Waldron
                22 June 2017
            
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How to Use Web Push to Re-Engage ShoppersWhen you use web push throughout the entire customer journey, you can not only engage your shoppers more immediately and with increased relevance, you’ll be able to learn more about their needs and preferences along...

                Sruthi Narayanan
                22 June 2017
            
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5 Key Benefits of Artificial Intelligence in MarketingAccording to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for Marketing departments and...

                Glen Westlake
                21 June 2017
            
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Pinterest: 3 Reasons it Could Now be Retail's Perfect Bedfellow.For the past few years, Pinterest has been in the shadows of the likes of Facebook and Instagram when it comes to advertising. With a slew of new features and 110m+ active users, perhaps now it has come of age for...

                Angela Southall
                21 June 2017
            
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Monetising Your YouTube Content: 10 Tips to Improve Your OddsIn today’s social media driven world, video is king, accounting for 73% of all social media traffic in 2016 and expected to climb to 82% in 2021. Every publisher and media company knows this and is trying to improve...

                Dror Ginzberg
                21 June 2017
            
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Digital Transformation: Improving the delivery process with low-code developmentIn order to drive agility, logistics organisations needs a faster way to deliver applications and they need to automate previously manual processes. As ecommerce continues to grow, transportation and logistics...

                Nick Pike
                21 June 2017
            
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How to Start Incorporating Machine Learning in EnterprisesThe world is long past the Industrial Revolution, and now we are experiencing an era of Digital Revolution. Machine Learning, Artificial Intelligence, and Big Data Analysis are the reality of today’s world.

                Ronald van Loon
                21 June 2017
            
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Three email marketing mistakes to avoidEmail marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few ...

                Aniel Bhaga
                20 June 2017
            
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eSports: Are they here to stay?When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many...

                Jan Zajac
                20 June 2017
            
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Trends Shaping Machine Learning in 2017Technologies in the field of data science are progressing at an exponential rate. The introduction of Machine Learning has revolutionized the world of data science by enabling computers to classify and comprehend...

                Ronald van Loon
                20 June 2017
            
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