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Digital Transformation Starts with Customer Experience

Digital Transformation Starts with Customer Experience

I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire...

Ronald van Loon
Ronald van Loon 20 June 2017
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Mobile Marketing to Millennials – How to Catch Their Attention?

Mobile Marketing to Millennials – How to Catch Their Attention?

Since millennials are a unique segment, you can say goodbye to traditional marketing methods- well, it is never easy to influence the influencers. Let’s see some tips on how to approach millennials and catch their...

Asena Atilla Saunders
Asena Atilla Saunders 20 June 2017
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5 Live Chat Methods to Support Customers Effectively

5 Live Chat Methods to Support Customers Effectively

Implementing live chat software on your website is a good step towards improving customer support online. This tool has truly revolutionized customer support and helped businesses give an overall better experience to...

Robin Singh
Robin Singh 19 June 2017
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The Key Mobile App Metrics you Should Follow

The Key Mobile App Metrics you Should Follow

You might have a great app with all the cool features meeting your customers’ needs; and the total download number, registered users or page views you see are quite impressive. Does this mean you are able to determine...

Asena Atilla Saunders
Asena Atilla Saunders 19 June 2017
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Why I won’t be at Cannes Lions this year.

Why I won’t be at Cannes Lions this year.

Last year, we rented a 100' motor yacht called the Accama. (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and...

Rod Banner
Rod Banner 19 June 2017
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14 Facebook post ideas for each and every brand

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your...

Jan Zajac
Jan Zajac 19 June 2017
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Research: giving online shoppers experiences they demand

Research: giving online shoppers experiences they demand

Our recent research has found that more than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online, highlighting the need for human interaction to be available...

Julien Hervouët
Julien Hervouët 19 June 2017
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11 Retention Marketing Tips to Reduce Client Turnover

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than...

Koertni Adams
Koertni Adams 16 June 2017
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Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Influencer marketing budgets have increased exponentially year on year since 2010. If you’re a global brand CMO and you’re not doing influencer activity then your CEO is probably asking you some tricky questions.

Mark Bassett
Mark Bassett 16 June 2017
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How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
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12 Awesome Features Every Web-Based Project Management Tool For Translation Should Have

12 Awesome Features Every Web-Based Project Management Tool For Translation Should Have

If you're rolling out a software or website localization project, you'll need to keep organized with web-based project management tools for translation. Check out the top 12 features to look for in one.

David Ost
David Ost 15 June 2017
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4 reasons you need to fix your website now.

4 reasons you need to fix your website now.

Have you just received a brand spanking new, full to brim budget for your marketing or digital activities? Are you thinking about the best way to get the most from your available funds? Here are 4 occasions when...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 15 June 2017
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The Difference Between AI and Machine Learning

The Difference Between AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning used to be heard when the topic was Big Data Analytics – and maybe in some sci-fi movies- before; but now it is impossible to ignore them with the self-driving cars...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
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Top 7 Big Data Use Cases in Insurance Industry

Top 7 Big Data Use Cases in Insurance Industry

Big Data technologies are used comprehensively to determine risk, claims and enhance customer experience, allowing insurance companies to achieve higher predictive accuracy. Let’s take a look at the major uses of big...

Asena Atilla Saunders
Asena Atilla Saunders 15 June 2017
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How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re...

David Ost
David Ost 14 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How To Utilise Big Data in Logistics

How To Utilise Big Data in Logistics

The importance of utilising big data in the Logistics industry has accelerated, since vast amounts of data is being generated from telematics, barcode scanners, RFID readers, software systems managing operations and...

Asena Atilla Saunders
Asena Atilla Saunders 14 June 2017
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Future Innovations in Mobile Payments

Future Innovations in Mobile Payments

All major mobile industry players have already integrated a personalized version of a mobile wallet (such as Android Pay and Apple Pay). With Apple Pay alone growing by one million new users per week, the future is...

Niharika Singhai
Niharika Singhai 13 June 2017
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How to Leverage Data to Set Up an Email Drip Campaign

How to Leverage Data to Set Up an Email Drip Campaign

I’m pretty sure you’ve played Battleship at least once since you were born. Maybe you’re still playing! If you are, you know the process: it starts with intuition and total chance, and reflexion kicks in when you...

Forster Perelsztejn
Forster Perelsztejn 12 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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8 Tips for Maximizing Results With Navigational Filters

8 Tips for Maximizing Results With Navigational Filters

Filtered navigation helps users to be automatically directed to the desired search item, without the hassle of getting lost in the way to the intended product. This kind of navigation also allows users to browse...

Asad Ali
Asad Ali 12 June 2017
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Voice Search SEO : Why You Need to Optimize

Voice Search SEO : Why You Need to Optimize

Understanding that the future is conversational and the gen-next is tech-savvy is important. They don’t hesitate to ask for directions, help with homework or call for help through voice command. Ignoring this trend is...

Sudhir Singh
Sudhir Singh 12 June 2017
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Leveraging your GPS data using Geospatial analytics

Leveraging your GPS data using Geospatial analytics

The advent of sharing economy has brought a sea change in the way urban populace commute locally. The Ubers, Lyfts and many other local players have made taxi riding convenient, affordable and safe. These rides have...

Ashish Kumar
Ashish Kumar 12 June 2017
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What does new GDPR European Union law mean for your business?

What does new GDPR European Union law mean for your business?

Today’s consumers are more powerful than ever before, and get every bit of information that they can before they make a purchase. The Internet is helping them greatly, and most of the buying is done online. The pace...

Ronald van Loon
Ronald van Loon 9 June 2017
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Top 9 Tips for Custom Application Development

Top 9 Tips for Custom Application Development

We’ve got top tips for you to help point you in the right direction when it comes to that crucial decision of outsourcing your bespoke application development to the most suitable supplier. Get that choice wrong, and...

Graeme Wintle
Graeme Wintle 9 June 2017
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