Article

Asad Ali
Asad Ali 12 June 2017

8 Tips for Maximizing Results With Navigational Filters

Filtered navigation helps users to be automatically directed to the desired search item, without the hassle of getting lost in the way to the intended product. This kind of navigation also allows users to browse through a large number of similar products available in the market, easily found under a particular section or a category.

Improper navigation tools available on the website are a paramount cause of users leaving the website without having the purpose of their visit delivered. It is a sign of effective navigation that the user finds the website user-friendly and fulfilling the purpose of his visit. Fuad Ahmed, web development expert suggests, that brands should make it to their agenda, to entertain guest visitors by providing information in its best relevance. He emphasizes that it is integral for any brand in E-Commerce to keep in consideration the needs of the customers.

Filtered navigation helps users to be automatically directed to the desired search item, without the hassle of getting lost in the way to the intended product. This kind of navigation also allows users to browse through a large number of similar products available in the market, easily found under a particular section or a category.

Conversion rate, on the other hand is one area, which has an influence of many factors over it.  When a website makes a huge variety of products available to the user, it often backfires for the retailer. Therefore, testing the navigation is important before the final demonstration of the setup. This step can improve the conversion rates for your website.

The following 8 tips by Fuad Ahmed will help you  increase the rate of filtered navigation, so that both the conversion and retention of users on the website can be maintained. 

1.    Put on display the number of available items

It saves customers from great trouble when they find the number of available items, clearly put on the display. This makes the choice easier for the customer, as they find out about the number of products available with the seller, before making a purchase.

2.    Proper placement is valuable

For filtered navigation, proper placement of each item in the right category holds great importance. Some sites like to put content in a horizontal position, some like to put it in vertical. Some put navigation bar on the left and some on the right. The best plan is to check for your and customers’ feasibility before consulting a web designer. 

3.    Make user navigation easier by providing product listing

Whenever a customer visits, he wishes to purchase more than one item. It is the responsibility of the developer to provider customer with access, where he is not continuously directed to the main page, but can make multiple purchases in one go. It should be made sure that proper listing of the categories is made, so the customer’s needs are served without him getting irked.

4.    Display Filters that the Users have Applied

It is extremely important to provide users with the facility to browse through the items they previously checked. Maintaining a history log is very helpful for users. It makes the visit a friendly experience. This addition of a filter not only makes the quality of service better but, also increases the number of purchases that a user could have given up otherwise. This is really beneficial from the perspective of entrepreneurship.

5.    Let users use filters

A website has many users coming to it for different purposes. Some merely come to have a look at the available products, while some are genuine buyers who visit it with the intention to make a purchase. These customers desire seeing only specific products. With the usage of filters, they can be saved from inconvenience. This move proves to be a great help for the retailers’ business and also increases conversion rate.

6.    Apply Relevant Filters

Since filters are very important for any E-Commerce website, applying relevant filters can also be a positive move to gain clientele. Using filters is an easy way to take consumer to the intended place. When you go and sell a product in the market, there are other sellers present in the market too. It’s a necessity for any retailer to remain vigilant of the tactics used by other traders. So, after assessing the market, a retailer too can use relevant keywords for the filters that other sellers are using. This shows market trends. People search with the same keywords that are commonly used in the market. So, it’s important to apply relevant filters in the E-Commerce website.

7.    Provide Filters Required by Customers

To increase the flow of traffic to a website, it is considered very important to use filters that are required by the customer. Keeping in view customer’s feedback can also help the developer with the implementation of a suitable plan. Customer’s review is a reflection of the demand of the customer. Some filters can be added to the website to fulfil the demands of the customers.

8.    Provide options for searching

Different users like to use different things as per their needs. If the search option is customized, it can let visitors use the site according to what suits them. There are customers who do not mind entering the needed filter to search an item, but providing them with a preset filter is always a plus and in favor of both the customer and retailer.

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