Article

Graham Charlton
Graham Charlton 24 May 2017
Categories B2B, Content, Ecommerce, Research

Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]

The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment stats across six different industries.

The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. 

This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment stats across six different industries. Cart abandonment rates range from around 64% for the gaming sector, which includes gambling sites, to almost 84% for financial sites. 

There are many reasons for the variances, but broadly it holds true that, the more complex and lengthy the purchase or quote process is, the higher the number of abandonments. 

See the full remarketing report here, and check out the following infographic: 

The-Remarketing-Report-Q1-2017.jpg

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more