The New Era of B2B Sales and Content Marketing [infographic]
Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the catalysts of change? More to the point where are we heading and what can you do to prepare?
B2B Marketing Agency Origins' "Death of a Salesman" infographic takes a look at the journey so far.
These ideas are explored further in a two part blog by Origin:
Part 1- Business disruption, buyer evolution
Part 2 - A new era for sales and marketing
The infographic is also available to download.